PUBLISHER: Euromonitor International | PRODUCT CODE: 1501632
PUBLISHER: Euromonitor International | PRODUCT CODE: 1501632
Consumers are stressed by the state of the world in 2024 and hot drinks companies are responding in different ways. Functional ingredients, fun and light-hearted branding, and positioning of their products as treats that are moments of joy in a world that feels increasingly chaotic.
Euromonitor International's Product Innovation in Hot Drinks report provides data and analysis on new product launch activity across digital shelf in a specific country. The reports explore what type of innovation is happening and in which retailers covering 50+ categories across the packaged food, drinks, health, beauty and home care sectors. Combining data on new brand and sub-brand launches, industry expertise and analysis of consumer trends, the Innovation Country reports unlock the latest insights on how and why categories are being disrupted within specific market.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Introduction
Forwards through functionality
Fun branding in stressful times
Cold-first innovation
Key takeaways