Digital Disruptors: The Global Competitive Landscape of Social Media

Social media platforms have firmly established themselves as essential conduits for consumer engagement, social commerce and entertainment, and emerging technologies are allowing platforms to interact with users in novel ways. This briefing provides an overview of the social media landscape in 2024 and includes profiles of the following platforms: Douyin, Facebook, Facebook Messenger, Instagram, LinkedIn, Pinterest, Reddit, Snapchat, Telegram, Threads, TikTok, WeChat, WhatsApp, X and YouTube.

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• Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International's vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow
• Product coverage: <|Products|>
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