PUBLISHER: Euromonitor International | PRODUCT CODE: 1501569
PUBLISHER: Euromonitor International | PRODUCT CODE: 1501569
Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.
Euromonitor's Consumer Lifestyles in the United Kingdom report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Scope
Consumer landscape in the UK 2024
Personal traits and values
Consumers in the UK feel concerned that the cost of everyday items is going up
Personal time remains a top priority for British consumers
Consumers say that expressing their identity openly with friends and family comes naturally
British consumers open to exploring innovative products and services
Voice of the consumer (1)
Gen Z feeling the most positive about the future
Personal traits and values survey highlights
Home life and leisure time
Maintaining a clean and tidy house the most widespread home activity in the UK
Socialising remains the top leisure activity, both in frequency and time spent online
Voice of the consumer (2)
Outside space of more importance for older generations compared to Gen Z and millennials
Residing in a safe location is the most important home feature
British consumers seek to maximise the benefits while minimising the cost when travelling
Home life and leisure time survey highlights
Eating and dietary habits
Consumers frequently take vitamins or supplements to manage their weight and health
Not having time to prepare a proper meal remains a major barrier to cooking
Consumers prepare their own meals at least a couple of times a week, if not daily
Voice of the consumer (3)
Millennials most active in stating they are vegan or vegetarian
Brits more willing to pay extra for products with health and nutritional properties
Eating and dietary habits survey highlights
Working life
Working where health and safety is prioritised remains a top concern among employees
Consumers want a job that enables a distinct separation between work and personal life
Voice of the consumer (4)
Gen Z especially driven by financial incentives in their careers
British consumers want flexible start and finish times
Working life survey highlights
Health and wellness
Weekly walks or hikes for exercise easy to maintain as most frequent exercise among Brits
Meditation remains popular stress-reduction activity among all generations
Brits consider health and nutritional properties to be the most influential product feature
Voice of the consumer (5)
Millennials much more likely to search health-related or medical sites for advice
Health and wellness survey highlights
Shopping and spending
British consumers enjoy discovering the best deals
Baby boomers most likely to browse without buying
Older generations most generous in buying gifts for loved ones
Brits open to extending product lifespan by buying second hand or previously owned items
Baby boomers particularly conscious of extending product lifespans
Voice of the consumer (6)
Younger generations actively engage with businesses' social media content
Highest level of trust placed in friends and family members for recommendations
Voice of the consumer (7)
Gen Z and millennials intending to build up their savings
Baby boomers best positioned financially to cover unexpected expenses
Shopping and spending survey highlights