PUBLISHER: Euromonitor International | PRODUCT CODE: 1497528
PUBLISHER: Euromonitor International | PRODUCT CODE: 1497528
Consumer Lifestyles in China
Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.
Euromonitor's Consumer Lifestyles in China report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Overview market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
Scope
Consumer landscape in China 2024
Personal traits and values
Chinese consumers agree they are feeling financially secure
Millennials prioritising time with their loved ones
Chinese consumers feeling comfortable expressing their identity to others
Chinese consumers want to explore and discover new brands and service offerings
Voice of the consumer (1)
Millennials feeling particularly optimistic about the future
Personal traits and values survey highlights
Home life and leisure time
Connecting virtually is the most popular home activity amongst younger consumers
Millennials spend the most time online updating their social media
Voice of the consumer (2)
Millennials highly desire smart home functionality
Baby boomers least concerned about safety in terms of ideal home location
Chinese consumers seek to relax and unwind
Home life and leisure time survey highlights
Eating and dietary habits
Chinese consumers take vitamins or supplements frequently
Older generations prefer to eat out at restaurants due to the convenience factor
Consumers cook or prepare meals most frequently on a weekly basis
Voice of the consumer (3)
Gen X steadfast in reducing or not eating meat
Consumers are ready to pay more for products with health and nutritional properties
Eating and dietary habits survey highlights
Working life
Chinese employees seek to be entrusted with demanding duties while at work
Consumers desire to have a job that enables a balance between work and personal life
Voice of the consumer (4)
Millennials building strong work ethic to ensure promotions and higher incomes
Consumers expect to have flexible start and finish times in the future
Working life survey highlights
Health and wellness
Chinese consumers like to run or jog at least a few times a week
Meditation the most widespread stress-reduction activity
H ealth and nutritional properties is the most influential product feature in China
Gen X frequently visit health-related or medical sites
Health and wellness survey highlights
Shopping and spending
Chinese consumers tend to visit stores that offer loyalty programs or memberships
Voice of the consumer (5)
Younger generations look for reputable or popular labels
Gen Z consumers enjoy spoiling family and friends with gifts
Baby boomers committed to supporting local businesses selling locally-sourced goods
Chinese consumers often sell used or second-hand items
Millennials most likely to make a purchase directly via social media
Recommendations from family and friends is the most trusted information source
Voice of the consumer (6)
Chinese consumers foresee an increase in spending on groceries
Millennials feeling safe and secure with their current financial situation
Shopping and spending survey highlights
