PUBLISHER: Euromonitor International | PRODUCT CODE: 1497528
PUBLISHER: Euromonitor International | PRODUCT CODE: 1497528
Consumer Lifestyles in China
Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.
Euromonitor's Consumer Lifestyles in China report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Overview market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
Scope
Consumer landscape in China 2024
Personal traits and values
Chinese consumers agree they are feeling financially secure
Millennials prioritising time with their loved ones
Chinese consumers feeling comfortable expressing their identity to others
Chinese consumers want to explore and discover new brands and service offerings
Voice of the consumer (1)
Millennials feeling particularly optimistic about the future
Personal traits and values survey highlights
Home life and leisure time
Connecting virtually is the most popular home activity amongst younger consumers
Millennials spend the most time online updating their social media
