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PUBLISHER: Euromonitor International | PRODUCT CODE: 1497526

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PUBLISHER: Euromonitor International | PRODUCT CODE: 1497526

Alcoholic Drinks in the Philippines

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Alcoholic drinks in the Philippines continued to see healthy growth in volume terms in 2023. This was within the context of a gradually improving economy, which had a positive impact on consumer spending. Indeed, the country finished with year with a GDP growth rate of 5.6%, which exceeded that of other major Asian economies, including China, Vietnam and Malaysia.

Euromonitor International's Alcoholic Drinks in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Product Code: ADPH

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Alcoholic drinks in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?

MARKET BACKGROUND

  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
  • Summary 1 Number of On-trade Establishments by Type 2017-2023

TAXATION AND DUTY LEVIES

  • Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2023

OPERATING ENVIRONMENT

  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

  • Outlook

MARKET INDICATORS

  • Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023

MARKET DATA

  • Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
  • Table 3 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
  • Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
  • Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
  • Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
  • Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
  • Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
  • Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
  • Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
  • Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
  • Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
  • Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
  • Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
  • Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028

DISCLAIMER

SOURCES

  • Summary 3 Research Sources

BEER IN THE PHILIPPINES

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Improving economic conditions and revival of on-trade spending drive beer sales
  • Premiumisation trend adds value to the market
  • Flavoured and low- alcohol variants gain traction

PROSPECTS AND OPPORTUNITIES

  • Beer is set for further expansion, thanks to improving domestic economy
  • Sober-curious trend will have impact on new product development
  • E-commerce will make greater contribution to sales

CATEGORY BACKGROUND

  • Lager price band methodology
  • Summary 4 Lager by Price Band 2023
  • Table 17 Number of Breweries 2018-2023

CATEGORY DATA

  • Table 18 Sales of Beer by Category: Total Volume 2018-2023
  • Table 19 Sales of Beer by Category: Total Value 2018-2023
  • Table 20 Sales of Beer by Category: % Total Volume Growth 2018-2023
  • Table 21 Sales of Beer by Category: % Total Value Growth 2018-2023
  • Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2018-2023
  • Table 23 Sales of Beer by Off-trade vs On-trade: Value 2018-2023
  • Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 26 Sales of Beer by Craft vs Standard 2018-2023
  • Table 27 GBO Company Shares of Beer: % Total Volume 2019-2023
  • Table 28 NBO Company Shares of Beer: % Total Volume 2019-2023
  • Table 29 LBN Brand Shares of Beer: % Total Volume 2020-2023
  • Table 30 Forecast Sales of Beer by Category: Total Volume 2023-2028
  • Table 31 Forecast Sales of Beer by Category: Total Value 2023-2028
  • Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2023-2028
  • Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2023-2028

WINE IN THE PHILIPPINES

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Wine sees continued growth,
  • Local wines see greater visibility
  • Bel Mondo Italia Corp continues to lead competitive landscape

PROSPECTS AND OPPORTUNITIES

  • Demand for still grape wine and sparkling wine will continue to grow
  • E-commerce will gain traction
  • Non-alcoholic wine will see growing interest

CATEGORY DATA

  • Table 34 Sales of Wine by Category: Total Volume 2018-2023
  • Table 35 Sales of Wine by Category: Total Value 2018-2023
  • Table 36 Sales of Wine by Category: % Total Volume Growth 2018-2023
  • Table 37 Sales of Wine by Category: % Total Value Growth 2018-2023
  • Table 38 Sales of Wine by Off-trade vs On-trade: Volume 2018-2023
  • Table 39 Sales of Wine by Off-trade vs On-trade: Value 2018-2023
  • Table 40 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 41 Sales of Wine by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 42 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2018-2023
  • Table 43 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2018-2023
  • Table 44 Sales of Still White Wine by Price Segment: % Off-trade Volume 2018-2023
  • Table 45 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2018-2023
  • Table 46 GBO Company Shares of Still Light Grape Wine: % Total Volume 2019-2023
  • Table 47 NBO Company Shares of Still Light Grape Wine: % Total Volume 2019-2023
  • Table 48 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2020-2023
  • Table 49 GBO Company Shares of Champagne: % Total Volume 2019-2023
  • Table 50 NBO Company Shares of Champagne: % Total Volume 2019-2023
  • Table 51 LBN Brand Shares of Champagne: % Total Volume 2020-2023
  • Table 52 GBO Company Shares of Other Sparkling Wine: % Total Volume 2019-2023
  • Table 53 NBO Company Shares of Other Sparkling Wine: % Total Volume 2019-2023
  • Table 54 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2020-2023
  • Table 55 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2019-2023
  • Table 56 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2019-2023
  • Table 57 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2020-2023
  • Table 58 GBO Company Shares of Non-grape Wine: % Total Volume 2019-2023
  • Table 59 NBO Company Shares of Non-grape Wine: % Total Volume 2019-2023
  • Table 60 LBN Brand Shares of Non-grape Wine: % Total Volume 2020-2023
  • Table 61 Forecast Sales of Wine by Category: Total Volume 2023-2028
  • Table 62 Forecast Sales of Wine by Category: Total Value 2023-2028
  • Table 63 Forecast Sales of Wine by Category: % Total Volume Growth 2023-2028
  • Table 64 Forecast Sales of Wine by Category: % Total Value Growth 2023-2028

SPIRITS IN THE PHILIPPINES

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Spirits see robust growth
  • Local players maintain leadership
  • Young adults seek out innovative experiences

PROSPECTS AND OPPORTUNITIES

  • Economic revival will lead to opportunities for premiumisation
  • Cocktail culture will enjoy renewed interest
  • Soju will gain ground

CATEGORY BACKGROUND

  • Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
  • Summary 5 Benchmark Brands 2023

CATEGORY DATA

  • Table 65 Sales of Spirits by Category: Total Volume 2018-2023
  • Table 66 Sales of Spirits by Category: Total Value 2018-2023
  • Table 67 Sales of Spirits by Category: % Total Volume Growth 2018-2023
  • Table 68 Sales of Spirits by Category: % Total Value Growth 2018-2023
  • Table 69 Sales of Spirits by Off-trade vs On-trade: Volume 2018-2023
  • Table 70 Sales of Spirits by Off-trade vs On-trade: Value 2018-2023
  • Table 71 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 72 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 73 Sales of Dark Rum by Price Platform: % Total Volume 2018-2023
  • Table 74 Sales of White Rum by Price Platform: % Total Volume 2018-2023
  • Table 75 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2018-2023
  • Table 76 Sales of English Gin by Price Platform: % Total Volume 2018-2023
  • Table 77 Sales of Vodka by Price Platform: % Total Volume 2018-2023
  • Table 78 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2018-2023
  • Table 79 GBO Company Shares of Spirits: % Total Volume 2019-2023
  • Table 80 NBO Company Shares of Spirits: % Total Volume 2019-2023
  • Table 81 LBN Brand Shares of Spirits: % Total Volume 2020-2023
  • Table 82 Forecast Sales of Spirits by Category: Total Volume 2023-2028
  • Table 83 Forecast Sales of Spirits by Category: Total Value 2023-2028
  • Table 84 Forecast Sales of Spirits by Category: % Total Volume Growth 2023-2028
  • Table 85 Forecast Sales of Spirits by Category: % Total Value Growth 2023-2028

CIDER/PERRY IN THE PHILIPPINES

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Cider/perry remains a niche category
  • Craft brewers experiment with new flavours
  • International brands dominate the competitive landscape

PROSPECTS AND OPPORTUNITIES

  • Growth opportunities lie ahead for cider/perry
  • Players have opportunity to harness untapped potential with new premium products, including those with flavours tailored to the Filipino market
  • Competition with RTDs will continue

CATEGORY DATA

  • Table 86 Sales of Cider/Perry: Total Volume 2018-2023
  • Table 87 Sales of Cider/Perry: Total Value 2018-2023
  • Table 88 Sales of Cider/Perry: % Total Volume Growth 2018-2023
  • Table 89 Sales of Cider/Perry: % Total Value Growth 2018-2023
  • Table 90 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2018-2023
  • Table 91 Sales of Cider/Perry by Off-trade vs On-trade: Value 2018-2023
  • Table 92 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 93 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 94 GBO Company Shares of Cider/Perry: % Total Volume 2019-2023
  • Table 95 NBO Company Shares of Cider/Perry: % Total Volume 2019-2023
  • Table 96 LBN Brand Shares of Cider/Perry: % Total Volume 2020-2023
  • Table 97 Forecast Sales of Cider/Perry: Total Volume 2023-2028
  • Table 98 Forecast Sales of Cider/Perry: Total Value 2023-2028
  • Table 99 Forecast Sales of Cider/Perry: % Total Volume Growth 2023-2028
  • Table 100 Forecast Sales of Cider/Perry: % Total Value Growth 2023-2028

RTDS IN THE PHILIPPINES

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • RTDs see improved performance, thanks to brand-building strategies of key players
  • Gin-producer Ginebra San Miguel Inc enters the market
  • Wine-based RTDs suffer from lack of marketing investment

PROSPECTS AND OPPORTUNITIES

  • Spirit-based RTDs will see greater dynamism, especially in on-trade channels
  • Low-alcohol versions may see greater visibility, in line with sober-curious trend
  • E-commerce will grow in importance

CATEGORY DATA

  • Table 101 Sales of RTDs by Category: Total Volume 2018-2023
  • Table 102 Sales of RTDs by Category: Total Value 2018-2023
  • Table 103 Sales of RTDs by Category: % Total Volume Growth 2018-2023
  • Table 104 Sales of RTDs by Category: % Total Value Growth 2018-2023
  • Table 105 Sales of RTDs by Off-trade vs On-trade: Volume 2018-2023
  • Table 106 Sales of RTDs by Off-trade vs On-trade: Value 2018-2023
  • Table 107 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 108 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 109 GBO Company Shares of RTDs: % Total Volume 2019-2023
  • Table 110 NBO Company Shares of RTDs: % Total Volume 2019-2023
  • Table 111 LBN Brand Shares of RTDs: % Total Volume 2020-2023
  • Table 112 Forecast Sales of RTDs by Category: Total Volume 2023-2028
  • Table 113 Forecast Sales of RTDs by Category: Total Value 2023-2028
  • Table 114 Forecast Sales of RTDs by Category: % Total Volume Growth 2023-2028
  • Table 115 Forecast Sales of RTDs by Category: % Total Value Growth 2023-2028
Have a question?
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Jeroen Van Heghe

Manager - EMEA

+32-2-535-7543

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Christine Sirois

Manager - Americas

+1-860-674-8796

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