PUBLISHER: Euromonitor International | PRODUCT CODE: 1497516
PUBLISHER: Euromonitor International | PRODUCT CODE: 1497516
Consumer Lifestyles in Japan
Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.
Euromonitor's Consumer Lifestyles in Japan report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Overview market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
Scope
Consumer landscape in Japan 2024
Personal traits and values
Japanese consumers concerned about the rising cost of essential goods
Japanese place high priority on putting time aside for themselves
Japanese consumers feel it is important to experience cultures other than their own
Baby boomers value real world experiences more than other generations
Voice of the consumer (1)
Gen Z feel they will be the happiest generation in the years to come
Personal traits and values survey highlights
Home life and leisure time
Gen Z spend almost equal amounts of time on cleaning, hobbies and studying
Gen Z most active generation in spending leisure time online
Voice of the consumer (2)
Minimalistic design holds strong appeal among millennials
Older generations place safe location high on the priority list
Japanese consumers desire getting the most value for money when travelling
Home life and leisure time survey highlights
Eating and dietary habits
Gen Z actively trying to lose weight while closely monitoring their eating habits
Millennials and Gen X most likely to cite lack of time as a major barrier to cooking
Japanese households cook and prepare meals at least once a day
Older generations less likely to say they are vegan
Voice of the consumer (3)
Japanese are ready to pay more for products with superior taste
Eating and dietary habits survey highlights
Working life
Japanese employees place health and safety top of work priority list
Japanese consumers seek to have a job that allows for a strong work-life balance
Voice of the consumer (4)
Younger generations place higher emphasis on earning a competitive income
Consumers expect to work from home in the future
Working life survey highlights
Health and wellness
Japanese consumers engage in walking or hiking at least a few times a week
Voice of the consumer (5)
Massage the most active stress-reduction activity undertaken by Japanese consumers
Health and nutritional properties is the most influential product feature in Japan
Gen Z most actively utilising tech to monitor their health and fitness
Health and wellness survey highlights
Shopping and spending
Japanese frequently searching for discounts
Voice of the consumer (6)
Millennials don't mind buying inexpensive items that will not last long
Gen X and Z seek products with labels that are easy to understand
Japanese consumers show willingness to purchase second hand or previously owned goods
Millennials most likely to purchase pre-owned goods
Gen Z consumers most active in engaging and interacting with brands online
Japanese consumers trust friends and family recommendations the most
Voice of the consumer (7)
Japanese set to decrease spending on novelty experiences the most
Gen X consumers the most concerned about their current financial situation
Shopping and spending survey highlights
