PUBLISHER: Euromonitor International | PRODUCT CODE: 1497510
PUBLISHER: Euromonitor International | PRODUCT CODE: 1497510
Consumer Lifestyles in Germany
Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.
Euromonitor's Consumer Lifestyles in Germany report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Overview market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
Scope
Consumer landscape in Germany 2024
Personal traits and values
Consumers in Germany look for ways to simplify their lives
Voice of the consumer (1)
Gen Z most likely to prioritise time for themselves
Millennials more inclined to give to the needy
Older generations value real world experiences
Younger generations more optimistic about the future
Personal traits and values survey highlights
Home life and leisure time
Cleaning and other domestic chores main home activity for all generations
Younger generations more likely to use dating apps
Energy efficient homes most valued by baby boomers
Older generations prefer homes in rural locations
German consumers seek value for money when travelling
Home life and leisure time survey highlights
Eating and dietary habits
Consumers look for healthy ingredients in food and beverages
Millennials will opt for meal delivery more regularly than other generations
Baby boomers are more likely to snack at home
Gen Z are more prone to food allergies and intolerances
Voice of the consumer (2)
Consumers are more willing to pay a premium for health and nutritional benefits
Eating and dietary habits survey highlights
Working life
Voice of the consumer (3)
Gen Z feels it is important that they can comfortably express their identity at work
Consumers in Germany favour a work-life balance
Gen Z desires to earn a high salary
Consumers expect to work from home in the future
Working life survey highlights
Health and wellness
Consumers in Germany most regularly walk or hike for exercise
Physical activity remains a popular stress-reduction activity among younger generations
Germans consider health and nutritional properties the most influential product feature
Younger generations more regularly track health and fitness with apps
Health and wellness survey highlights
Shopping and spending
German consumers love searching for discounts
Older generations more likely to window shop
Voice of the consumer (4)
Gen Z and baby boomers more interested in niche exclusive brands than others
Gen Z most willing to buy second-hand goods
German consumers often donate used items to charity or non-profits
Millennials are avid reviewers
Younger generations more likely to use AR/VR to enhance a shopping experience
Consumers expect to increase spending on groceries the most
Gen Z most capable of saving money
Shopping and spending survey highlights
