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PUBLISHER: Euromonitor International | PRODUCT CODE: 1497510

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PUBLISHER: Euromonitor International | PRODUCT CODE: 1497510

Consumer Lifestyles in Germany

PUBLISHED:
PAGES: 59 Pages
DELIVERY TIME: 1-2 business days
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PDF (Single User License)
USD 1325

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Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.

Euromonitor's Consumer Lifestyles in Germany report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Overview market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Product Code: CLDEco

TABLE OF CONTENTS

Scope

Consumer landscape in Germany 2024

Personal traits and values

Consumers in Germany look for ways to simplify their lives

Voice of the consumer (1)

Gen Z most likely to prioritise time for themselves

Millennials more inclined to give to the needy

Older generations value real world experiences

Younger generations more optimistic about the future

Personal traits and values survey highlights

Home life and leisure time

Cleaning and other domestic chores main home activity for all generations

Younger generations more likely to use dating apps

Energy efficient homes most valued by baby boomers

Older generations prefer homes in rural locations

German consumers seek value for money when travelling

Home life and leisure time survey highlights

Eating and dietary habits

Consumers look for healthy ingredients in food and beverages

Millennials will opt for meal delivery more regularly than other generations

Baby boomers are more likely to snack at home

Gen Z are more prone to food allergies and intolerances

Voice of the consumer (2)

Consumers are more willing to pay a premium for health and nutritional benefits

Eating and dietary habits survey highlights

Working life

Voice of the consumer (3)

Gen Z feels it is important that they can comfortably express their identity at work

Consumers in Germany favour a work-life balance

Gen Z desires to earn a high salary

Consumers expect to work from home in the future

Working life survey highlights

Health and wellness

Consumers in Germany most regularly walk or hike for exercise

Physical activity remains a popular stress-reduction activity among younger generations

Germans consider health and nutritional properties the most influential product feature

Younger generations more regularly track health and fitness with apps

Health and wellness survey highlights

Shopping and spending

German consumers love searching for discounts

Older generations more likely to window shop

Voice of the consumer (4)

Gen Z and baby boomers more interested in niche exclusive brands than others

Gen Z most willing to buy second-hand goods

German consumers often donate used items to charity or non-profits

Millennials are avid reviewers

Younger generations more likely to use AR/VR to enhance a shopping experience

Consumers expect to increase spending on groceries the most

Gen Z most capable of saving money

Shopping and spending survey highlights

Have a question?
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Jeroen Van Heghe

Manager - EMEA

+32-2-535-7543

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Christine Sirois

Manager - Americas

+1-860-674-8796

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