PUBLISHER: Euromonitor International | PRODUCT CODE: 1497434
PUBLISHER: Euromonitor International | PRODUCT CODE: 1497434
Toys and Games in Germany
Value sales of overall toys and games in Germany recorded marginally faster growth in 2023 compared to the previous year, driven by video games hardware. This was in contrast to traditional toys and games, which, for the second consecutive year, experienced declining sales in a post-pandemic scenario. On the other hand, video games benefited from an uptick in purchases of PlayStation 5, in addition to digital video games software.
Euromonitor International's Toys and Games in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Toys and Games market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Toys and games in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for toys and games?
MARKET DATA
- Table 1 Sales of Toys and Games by Category: Value 2018-2023
- Table 2 Sales of Toys and Games by Category: % Value Growth 2018-2023
- Table 3 NBO Company Shares of Toys and Games: % Value 2019-2023
- Table 4 LBN Brand Shares of Toys and Games: % Value 2020-2023
- Table 5 Distribution of Toys and Games by Format: % Value 2018-2023
- Table 6 Forecast Sales of Toys and Games by Category: Value 2023-2028
- Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
- Summary 1 Research Sources
TRADITIONAL TOYS AND GAMES IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Sales of traditional toys and games continue to decline in 2023
- Licences and "kidults" influence demand in Germany
- Traditional toys and games stores resumes decline after temporary uptick in 2022
PROSPECTS AND OPPORTUNITIES
- Increasing demand for children's toys with an educational purpose
- "Kidults" and the value of play to garner greater focus
- Digitalisation within traditional toys and games
CATEGORY DATA
- Table 8 Sales of Traditional Toys and Games by Category: Value 2018-2023
- Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2018-2023
- Table 10 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2018-2023
- Table 11 NBO Company Shares of Traditional Toys and Games: % Value 2019-2023
- Table 12 LBN Brand Shares of Traditional Toys and Games: % Value 2020-2023
- Table 13 Distribution of Traditional Toys and Games by Format: % Value 2018-2023
- Table 14 Forecast Sales of Traditional Toys and Games by Category: Value 2023-2028
- Table 15 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2023-2028
- Table 16 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2023-2028
VIDEO GAMES IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Console games as main growth driver of video games in 2023
- Trend towards mobile and digital games in Germany
- PlayStation 5 and Xbox Series are booming, while Nintendo Switch struggles
PROSPECTS AND OPPORTUNITIES
- Hardware sales to remain cyclical while software sales to maintain steady growth
- Sales of AR/VR headsets hindered by financial barriers
- In-game purchases to remain leading source of value sales generation
CATEGORY DATA
- Table 17 Sales of Video Games by Category: Value 2018-2023
- Table 18 Sales of Video Games by Category: % Value Growth 2018-2023
- Table 19 NBO Company Shares of Video Games: % Value 2019-2023
- Table 20 LBN Brand Shares of Video Games: % Value 2020-2023
- Table 21 NBO Company Shares of Video Games Hardware: % Value 2019-2023
- Table 22 LBN Brand Shares of Video Games Hardware: % Value 2020-2023
- Table 23 NBO Company Shares of Video Games Software: % Value 2019-2023
- Table 24 Distribution of Video Games by Format: % Value 2018-2023
- Table 25 Distribution of Video Games Hardware by Format: % Value 2018-2023
- Table 26 Distribution of Video Games Software by Format: % Value 2018-2023
- Table 27 Distribution of Video Games Software (Physical) by Format: % Value 2018-2023
- Table 28 Distribution of Video Games Software (Digital) by Format: % Value 2018-2023
- Table 29 Forecast Sales of Video Games by Category: Value 2023-2028
- Table 30 Forecast Sales of Video Games by Category: % Value Growth 2023-2028
