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PUBLISHER: Euromonitor International | PRODUCT CODE: 1493910

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PUBLISHER: Euromonitor International | PRODUCT CODE: 1493910

Tobacco in Thailand

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PAGES: 37 Pages
DELIVERY TIME: 1-2 business days
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USD 2100

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The tobacco industry in Thailand registered a stagnant performance in 2023, in both volume and current value terms. At the same time, the number of smokers in the population fell for the second consecutive year, having risen during the pandemic. This was in spite of the lifting of all COVID-19 restrictions, which meant that people were spending more time outside, increasing potential consumption occasions for tobacco products. Factors such as rising consumer health awareness, higher retail price...

Euromonitor International's Tobacco in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Cigarettes, Cigarettes (Illicit+Legal), Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tobacco market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Product Code: TBTH

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Tobacco in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for tobacco?

OPERATING ENVIRONMENT

  • Legislation
  • Legislative overview
  • Summary 1 Legislation Summary at a Glance
  • Minimum legal smoking age
  • Smoking prevalence
  • Health warnings
  • Plain packaging
  • Point-of-sale display bans
  • Smoking in public places
  • Flavoured tobacco product ban
  • Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

  • Table 1 Number of Adult Smokers by Gender 2018-2023

MARKET DATA

  • Table 2 Sales of Tobacco by Category: Volume 2018-2023
  • Table 3 Sales of Tobacco by Category: Value 2018-2023
  • Table 4 Sales of Tobacco by Category: % Volume Growth 2018-2023
  • Table 5 Sales of Tobacco by Category: % Value Growth 2018-2023
  • Table 6 Forecast Sales of Tobacco by Category: Volume 2023-2028
  • Table 7 Forecast Sales of Tobacco by Category: Value 2023-2028
  • Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2023-2028
  • Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2023-2028

DISCLAIMER

SOURCES

  • Summary 2 Research Sources

CIGARETTES IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Excise tax increases and illicit cigarette trade have negative impact on volumes
  • Growing health concerns and tighter restrictions deter consumers from lighting up
  • Smaller bands drive innovation amid challenging competitive landscape

PROSPECTS AND OPPORTUNITIES

  • Illegal trade poses continued threat, as smoking legal cigarettes becomes prohibitively expensive
  • Movement towards smoke-free society will result in fewer new smokers
  • Possible tax on e-cigarettes, combined with recovery of tourism industry could have positive effect on demand

TAXATION AND PRICING

  • Taxation rates
  • Summary 3 Taxation and Duty Levies 2018-2023
  • Average cigarette pack price breakdown
  • Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

  • Table 34 Sales of Cigarettes: Volume 2018-2023
  • Table 35 Sales of Cigarettes by Category: Value 2018-2023
  • Table 36 Sales of Cigarettes: % Volume Growth 2018-2023
  • Table 37 Sales of Cigarettes by Category: % Value Growth 2018-2023
  • Table 38 Sales of Cigarettes by Blend: % Volume 2018-2023
  • Table 39 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2018-2023
  • Table 40 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2018-2023
  • Table 41 Sales of Cigarettes by Pack Size: % Volume 2018-2023
  • Table 42 Sales of Cigarettes by Price Band: % Volume 2018-2023
  • Table 43 NBO Company Shares of Cigarettes: % Volume 2019-2023
  • Table 44 LBN Brand Shares of Cigarettes: % Volume 2020-2023
  • Table 45 Sales of Cigarettes by Distribution Format: % Volume 2018-2023
  • Table 46 Illicit Trade Estimate of Cigarettes: Volume 2018-2023
  • Table 47 Forecast Sales of Cigarettes: Volume 2023-2028
  • Table 48 Forecast Sales of Cigarettes by Category: Value 2023-2028
  • Table 49 Forecast Sales of Cigarettes: % Volume Growth 2023-2028
  • Table 50 Forecast Sales of Cigarettes by Category: % Value Growth 2023-2028
  • Table 51 Forecast Sales of Cigarettes by Blend: % Volume 2023-2028
  • Table 52 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2023-2028
  • Table 53 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2023-2028
  • Table 54 Forecast Sales of Cigarettes by Pack Size: % Volume 2023-2028
  • Table 55 Forecast Sales of Cigarettes by Price Band: % Volume 2023-2028

CIGARS, CIGARILLOS AND SMOKING TOBACCO IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Revival of tourism boosts demand for cigars and cigarillos
  • Increased consumer price consciousness proves to be favourable for fine cut tobacco
  • J Cortes and Corporacion Habanos continue to dominate the market

PROSPECTS AND OPPORTUNITIES

  • Fine-cut tobacco players will adapt their strategies in face of changing consumer behaviour, while widespread availability of illegal tobacco will have negative impact on sales
  • Cigars will continue to be viewed as a luxury product
  • Proposed new regulations seek to control tobacco addiction

CATEGORY DATA

  • Table 10 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2018-2023
  • Table 11 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2018-2023
  • Table 12 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2018-2023
  • Table 13 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2018-2023
  • Table 14 Sales of Cigars by Size: % Volume 2018-2023
  • Table 15 Sales of Cigarillos by Price Platform 2018-2023
  • Table 16 NBO Company Shares of Cigars and Cigarillos: % Volume 2019-2023
  • Table 17 LBN Brand Shares of Cigars and Cigarillos: % Volume 2020-2023
  • Table 18 NBO Company Shares of Cigars: % Volume 2019-2023
  • Table 19 LBN Brand Shares of Cigars: % Volume 2020-2023
  • Table 20 NBO Company Shares of Cigarillos: % Volume 2019-2023
  • Table 21 LBN Brand Shares of Cigarillos: % Volume 2020-2023
  • Table 22 NBO Company Shares of Smoking Tobacco: % Volume 2019-2023
  • Table 23 LBN Brand Shares of Smoking Tobacco: % Volume 2020-2023
  • Table 24 NBO Company Shares of Pipe Tobacco: % Volume 2019-2023
  • Table 25 LBN Brand Shares of Pipe Tobacco: % Volume 2020-2023
  • Table 26 NBO Company Shares of Fine Cut Tobacco: % Volume 2019-2023
  • Table 27 LBN Brand Shares of Fine Cut Tobacco: % Volume 2020-2023
  • Table 28 Distribution of Cigars and Cigarillos by Format: % Volume 2018-2023
  • Table 29 Distribution of Smoking Tobacco by Format: % Volume 2018-2023
  • Table 30 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2023-2028
  • Table 31 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2023-2028
  • Table 32 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2023-2028
  • Table 33 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2023-2028

SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN THAILAND

2023 DEVELOPMENTS

  • Government reiterates its stance concerning e-vapour products in Thailand
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Manager - EMEA

+32-2-535-7543

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Christine Sirois

Manager - Americas

+1-860-674-8796

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