PUBLISHER: Euromonitor International | PRODUCT CODE: 1493884
PUBLISHER: Euromonitor International | PRODUCT CODE: 1493884
Home and Garden in the Philippines
The home and garden industry in the Philippines experienced growth in 2023, despite inflationary pressures, as there was an increase in disposable income and higher employment rates. This provided consumers with more spending power, driving demand for home and garden products. The expansion of the economy was particularly driven by the services sector, including wholesale and retail trade, further boosted consumer confidence, and purchasing activity. In addition, increased foreign direct investm...
Euromonitor International's Home and Garden in Philippines report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2028 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home and Garden market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Home and garden in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for home and garden?
MARKET DATA
- Table 1 Sales of Home and Garden by Category: Value 2018-2023
- Table 2 Sales of Home and Garden by Category: % Value Growth 2018-2023
- Table 3 NBO Company Shares of Home and Garden: % Value 2019-2023
- Table 4 LBN Brand Shares of Home and Garden: % Value 2020-2023
- Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2018-2023
- Table 6 Distribution of Home and Garden by Format: % Value 2018-2023
- Table 7 Distribution of Home and Garden by Format and Category: % Value 2023
- Table 8 Forecast Sales of Home and Garden by Category: Value 2023-2028
- Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
- Summary 1 Research Sources
GARDENING IN THE PHILIPPINES
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Pots and planters resonates with evolving consumer sensibilities
- Gardening power tools grows in demand due to urbanisation
- Ramgo witnesses growth due to affordability and personalisation
PROSPECTS AND OPPORTUNITIES
- Gardening is expected to see a deceleration in the forecast period
- Sustainability expected to become an increasingly strong focus, providing opportunities for eco-friendly products
- Consumers will move towards indoor gardening
CATEGORY DATA
- Table 10 Sales of Gardening by Category: Value 2018-2023
- Table 11 Sales of Gardening by Category: % Value Growth 2018-2023
- Table 12 NBO Company Shares of Gardening: % Value 2019-2023
- Table 13 LBN Brand Shares of Gardening: % Value 2020-2023
- Table 14 Distribution of Gardening by Format: % Value 2018-2023
- Table 15 Forecast Sales of Gardening by Category: Value 2023-2028
- Table 16 Forecast Sales of Gardening by Category: % Value Growth 2023-2028
HOME FURNISHINGS IN THE PHILIPPINES
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Rise in hybrid work culture results in growth of home office furniture
- LED lamps witness growth thanks to impact on both urban and rural areas
- Sofa beds sees an increase in growth due to people spending more time at home
PROSPECTS AND OPPORTUNITIES
- Demand for locally handcrafted products is expected to support growth of rugs
- Kitchen and dining textiles expected to grow on the back of consumers' focus on aesthetics.
- Compact furniture expected to gain in popularity, while hybrid working arrangements will support demand for home office furniture
CATEGORY DATA
- Table 17 Sales of Home Furnishings by Category: Value 2018-2023
- Table 18 Sales of Home Furnishings by Category: % Value Growth 2018-2023
- Table 19 NBO Company Shares of Home Furnishings: % Value 2019-2023
- Table 20 LBN Brand Shares of Home Furnishings: % Value 2020-2023
- Table 21 LBN Brand Shares of Light Sources: % Value 2020-2023
- Table 22 Distribution of Home Furnishings by Format: % Value 2018-2023
- Table 23 Forecast Sales of Home Furnishings by Category: Value 2023-2028
- Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2023-2028
HOME IMPROVEMENT IN THE PHILIPPINES
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Decorative paint grows as an effective way to revamp living spaces
- Infrastructure development and real estate boom drives demand for floor tiles
- Kitchen sinks sees an increase in growth as consumers look for functionality
PROSPECTS AND OPPORTUNITIES
- Popularity of DIY will help to drive sales of decorative paint
- Wooden flooring expected to see a fall due to high maintenance requirements
- Wallpaper to see a decline as it is not ideal for the Philippines' climate
CATEGORY DATA
- Table 25 Sales of Home Improvement by Category: Value 2018-2023
- Table 26 Sales of Home Improvement by Category: % Value Growth 2018-2023
- Table 27 NBO Company Shares of Home Improvement: % Value 2019-2023
- Table 28 LBN Brand Shares of Home Improvement: % Value 2020-2023
- Table 29 Distribution of Home Improvement by Format: % Value 2018-2023
- Table 30 Forecast Sales of Home Improvement by Category: Value 2023-2028
- Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2023-2028
HOMEWARES IN THE PHILIPPINES
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Metal grows in popularity as a material for homewares due to the convenience it offers
- Lock & Lock valued for its durable and sustainable homewares products
- Retail e-commerce sees steady growth due to impact of social media
PROSPECTS AND OPPORTUNITIES
- Homewares is expected to see saturation due to shift in consumer priorities
- Popularity of home cooking on TV and social media to boost demand
- Locally made and sustainable homewares expected to gain momentum
CATEGORY DATA
- Table 32 Sales of Homewares by Category: Value 2018-2023
- Table 33 Sales of Homewares by Category: % Value Growth 2018-2023
- Table 34 Sales of Homewares by Material: % Value 2018-2023
- Table 35 NBO Company Shares of Homewares: % Value 2019-2023
- Table 36 LBN Brand Shares of Homewares: % Value 2020-2023
- Table 37 Distribution of Homewares by Format: % Value 2018-2023
- Table 38 Forecast Sales of Homewares by Category: Value 2023-2028
- Table 39 Forecast Sales of Homewares by Category: % Value Growth 2023-2028
