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PUBLISHER: Euromonitor International | PRODUCT CODE: 1493876

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PUBLISHER: Euromonitor International | PRODUCT CODE: 1493876

Home and Garden in Malaysia

PUBLISHED:
PAGES: 42 Pages
DELIVERY TIME: 1-2 business days
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USD 2100

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Sales of home and garden products remained strong in Malaysia in current value terms in 2023. However, this was primarily due to inflation, which led to higher prices, boosting overall value sales. A surge in home renovation projects, fuelled by increased time spent at home following the pandemic, further drove demand for home and garden products. Moreover, the growing DIY culture, popularised through social media and online tutorials, is encouraging consumers to take on their own home and garde...

Euromonitor International's Home and Garden in Malaysia report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2028 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home and Garden market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Product Code: HOMEMY

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Home and garden in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home and garden?

MARKET DATA

  • Table 1 Sales of Home and Garden by Category: Value 2018-2023
  • Table 2 Sales of Home and Garden by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Home and Garden: % Value 2019-2023
  • Table 4 LBN Brand Shares of Home and Garden: % Value 2020-2023
  • Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2018-2023
  • Table 6 Distribution of Home and Garden by Format: % Value 2018-2023
  • Table 7 Distribution of Home and Garden by Format and Category: % Value 2023
  • Table 8 Forecast Sales of Home and Garden by Category: Value 2023-2028
  • Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2023-2028

DISCLAIMER

SOURCES

  • Summary 1 Research Sources

GARDENING IN MALAYSIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • DIY culture and urbanisation support sales of gardening products in 2023
  • Social media helps shine a light on the joys of indoor gardening in Malaysia
  • New investment strategies help the top players to maintain their lead

PROSPECTS AND OPPORTUNITIES

  • Resurgence of travel and outdoor activities could limit the growth of gardening
  • Rising demand for artificial turf expected to negatively impact sales of lawn mowers
  • Sustainability expected to inform new product development and innovation

CATEGORY DATA

  • Table 10 Sales of Gardening by Category: Value 2018-2023
  • Table 11 Sales of Gardening by Category: % Value Growth 2018-2023
  • Table 12 NBO Company Shares of Gardening: % Value 2019-2023
  • Table 13 LBN Brand Shares of Gardening: % Value 2020-2023
  • Table 14 Distribution of Gardening by Format: % Value 2018-2023
  • Table 15 Forecast Sales of Gardening by Category: Value 2023-2028
  • Table 16 Forecast Sales of Gardening by Category: % Value Growth 2023-2028

HOME FURNISHINGS IN MALAYSIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Home furnishings benefits from several positive trends
  • LED lamps benefits from rising environmental concerns and government initiatives
  • Philips remained the top brand for lighting, owing to new product launches

PROSPECTS AND OPPORTUNITIES

  • Increasing environmental awareness is set to impact sales of gas barbeques
  • Urbanisation and new housing projects set to boost demand for beds
  • Modular living could bring new dynamism to home furnishings

CATEGORY DATA

  • Table 17 Sales of Home Furnishings by Category: Value 2018-2023
  • Table 18 Sales of Home Furnishings by Category: % Value Growth 2018-2023
  • Table 19 NBO Company Shares of Home Furnishings: % Value 2019-2023
  • Table 20 LBN Brand Shares of Home Furnishings: % Value 2020-2023
  • Table 21 LBN Brand Shares of Light Sources: % Value 2020-2023
  • Table 22 Distribution of Home Furnishings by Format: % Value 2018-2023
  • Table 23 Forecast Sales of Home Furnishings by Category: Value 2023-2028
  • Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2023-2028

HOME IMPROVEMENT IN MALAYSIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Malaysia's developing DIY culture boosts demand for home improvement products
  • Floor covering benefits from a strong housing market
  • Demand for personalised shopping experiences boosts footfall in home products specialists

PROSPECTS AND OPPORTUNITIES

  • Home paint is set to remain strong driven by new product introductions
  • Market saturation is set to negatively impact sales of power tools
  • Wall and floor covering products expected to witness growing demand

CATEGORY DATA

  • Table 25 Sales of Home Improvement by Category: Value 2018-2023
  • Table 26 Sales of Home Improvement by Category: % Value Growth 2018-2023
  • Table 27 NBO Company Shares of Home Improvement: % Value 2019-2023
  • Table 28 LBN Brand Shares of Home Improvement: % Value 2020-2023
  • Table 29 Distribution of Home Improvement by Format: % Value 2018-2023
  • Table 30 Forecast Sales of Home Improvement by Category: Value 2023-2028
  • Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2023-2028

HOMEWARES IN MALAYSIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Sales of homewares in Malaysia on the rise as consumers look to improve the visual appeal of their homes
  • An increased focus on home cooking boosts demand for ovenware
  • Tupperware remains the top homewares brand in Malaysia, owing to its wide product range

PROSPECTS AND OPPORTUNITIES

  • Homewares could see growth limited by market saturation in Malaysia
  • Department stores set to remain the top choice as they offer personalised services and a wide range of products
  • Homewares could experience a degree of premiumisation despite economic challenges with a strong focus on sustainability

CATEGORY DATA

  • Table 32 Sales of Homewares by Category: Value 2018-2023
  • Table 33 Sales of Homewares by Category: % Value Growth 2018-2023
  • Table 34 Sales of Homewares by Material: % Value 2018-2023
  • Table 35 NBO Company Shares of Homewares: % Value 2019-2023
  • Table 36 LBN Brand Shares of Homewares: % Value 2020-2023
  • Table 37 Distribution of Homewares by Format: % Value 2018-2023
  • Table 38 Forecast Sales of Homewares by Category: Value 2023-2028
  • Table 39 Forecast Sales of Homewares by Category: % Value Growth 2023-2028
Have a question?
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Jeroen Van Heghe

Manager - EMEA

+32-2-535-7543

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Christine Sirois

Manager - Americas

+1-860-674-8796

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