PUBLISHER: Euromonitor International | PRODUCT CODE: 1493875
PUBLISHER: Euromonitor International | PRODUCT CODE: 1493875
Home and Garden in Italy
Home and garden saw slower growth in current value terms in 2023 compared to the previous two years, with this being driven by a combination of factors. Economic uncertainty and inflation played a significant role, leading to an increase in list prices which subsequently discouraged consumers from making non-essential purchases. Gardening experienced a notable decline in 2023, largely due to the erratic weather patterns characterised by periods of drought followed by heavy rains. Beyond these ec...
Euromonitor International's Home and Garden in Italy report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2028 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home and Garden market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Home and garden in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for home and garden?
MARKET DATA
- Table 1 Sales of Home and Garden by Category: Value 2018-2023
- Table 2 Sales of Home and Garden by Category: % Value Growth 2018-2023
- Table 3 NBO Company Shares of Home and Garden: % Value 2019-2023
- Table 4 LBN Brand Shares of Home and Garden: % Value 2020-2023
- Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2018-2023
- Table 6 Distribution of Home and Garden by Format: % Value 2018-2023
- Table 7 Distribution of Home and Garden by Format and Category: % Value 2023
- Table 8 Forecast Sales of Home and Garden by Category: Value 2023-2028
- Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
- Summary 1 Research Sources
GARDENING IN ITALY
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Erratic weather leads to sharp decline in gardening in Italy
- Sales of watering products benefit from focus on improving water management
- Flowering indoor plants seen as the perfect gifting option
PROSPECTS AND OPPORTUNITIES
- Gardena looking to retain its lead with the launch of innovative battery-powered gardening tools
- E-commerce to gain momentum but home improvement and gardening stores will retain their appeal
- Efforts to promote sustainable behaviours should positively influence home gardening
CATEGORY DATA
- Table 10 Sales of Gardening by Category: Value 2018-2023
- Table 11 Sales of Gardening by Category: % Value Growth 2018-2023
- Table 12 NBO Company Shares of Gardening: % Value 2019-2023
- Table 13 LBN Brand Shares of Gardening: % Value 2020-2023
- Table 14 Distribution of Gardening by Format: % Value 2018-2023
- Table 15 Forecast Sales of Gardening by Category: Value 2023-2028
- Table 16 Forecast Sales of Gardening by Category: % Value Growth 2023-2028
HOME FURNISHINGS IN ITALY
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Barbecues benefits from the Italian passion for grilling
- Consumers look for eco-friendly and organic offerings in mattresses but comfort remains key
- Home furnishings in Italy seen as a stable area to invest
PROSPECTS AND OPPORTUNITIES
- Curtains and blinds set to benefit owing to company innovations
- Sustainability to take precedence within home textiles in Italy
- Store-based retailers will need to focus on improving the customer experience to encourage footfall
CATEGORY DATA
- Table 17 Sales of Home Furnishings by Category: Value 2018-2023
- Table 18 Sales of Home Furnishings by Category: % Value Growth 2018-2023
- Table 19 NBO Company Shares of Home Furnishings: % Value 2019-2023
- Table 20 LBN Brand Shares of Home Furnishings: % Value 2020-2023
- Table 21 LBN Brand Shares of Light Sources: % Value 2020-2023
- Table 22 Distribution of Home Furnishings by Format: % Value 2018-2023
- Table 23 Forecast Sales of Home Furnishings by Category: Value 2023-2028
- Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2023-2028
HOME IMPROVEMENT IN ITALY
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Italy's 'Superbonus' scheme continues to benefit home improvement but challenging economy limits growth
- Home paint benefits from being an affordable and accessible way to make home improvements
- DIY trend drives sales of hand tools in Italy
PROSPECTS AND OPPORTUNITIES
- Sales of home improvement set to decline as government rebates drop
- E-commerce set to thrive as consumers become more accustomed to the benefits of online shopping
- Home improvement market set to evolve as Italians adopt new lifestyles and preferences
CATEGORY DATA
- Table 25 Sales of Home Improvement by Category: Value 2018-2023
- Table 26 Sales of Home Improvement by Category: % Value Growth 2018-2023
- Table 27 NBO Company Shares of Home Improvement: % Value 2019-2023
- Table 28 LBN Brand Shares of Home Improvement: % Value 2020-2023
- Table 29 Distribution of Home Improvement by Format: % Value 2018-2023
- Table 30 Forecast Sales of Home Improvement by Category: Value 2023-2028
- Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2023-2028
HOMEWARES IN ITALY
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Homewares enjoys steady growth in 2023 backed by the home entertaining trend
- Beverageware benefits from regular alcohol consumption in Italy
- Cookware and kitchen utensils benefit from well-established culinary traditions in Italy
PROSPECTS AND OPPORTUNITIES
- Homewares set to decline owing to market saturation and Italy's shrinking population
- Consumers and brands set to prioritise environmental responsibility over the forecast period
- Durability an important factor in homewares while a growing sense of nostalgia could inform new product development
CATEGORY DATA
- Table 32 Sales of Homewares by Category: Value 2018-2023
- Table 33 Sales of Homewares by Category: % Value Growth 2018-2023
- Table 34 Sales of Homewares by Material: % Value 2018-2023
- Table 35 NBO Company Shares of Homewares: % Value 2019-2023
- Table 36 LBN Brand Shares of Homewares: % Value 2020-2023
- Table 37 Distribution of Homewares by Format: % Value 2018-2023
- Table 38 Forecast Sales of Homewares by Category: Value 2023-2028
- Table 39 Forecast Sales of Homewares by Category: % Value Growth 2023-2028
