PUBLISHER: Euromonitor International | PRODUCT CODE: 1493860
PUBLISHER: Euromonitor International | PRODUCT CODE: 1493860
Home and Garden in Japan
Overall home and garden in Japan saw a slight decline in current value terms in 2023, due to an increase in inflation, which dissuaded some consumers from purchasing such products. However, some categories continued to grow, as consumer confidence in Japan increased due to higher employment rates, with some people therefore having more disposable income to spend on their homes and outdoor spaces. Moreover, despite the economic uncertainties, some categories within home furnishings continued grow...
Euromonitor International's Home and Garden in Japan report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2028 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home and Garden market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Home and garden in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for home and garden?
MARKET DATA
- Table 1 Sales of Home and Garden by Category: Value 2018-2023
- Table 2 Sales of Home and Garden by Category: % Value Growth 2018-2023
- Table 3 NBO Company Shares of Home and Garden: % Value 2019-2023
- Table 4 LBN Brand Shares of Home and Garden: % Value 2020-2023
- Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2018-2023
- Table 6 Distribution of Home and Garden by Format: % Value 2018-2023
- Table 7 Distribution of Home and Garden by Format and Category: % Value 2023
- Table 8 Forecast Sales of Home and Garden by Category: Value 2023-2028
- Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
- Summary 1 Research Sources
GARDENING IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Gardening witnesses in growth in Japan, as this is culturally appreciated
- Indoor plants become more popular as consumers value having nature indoors
- Karcher dominates gardening due to innovation and its localised strategy
PROSPECTS AND OPPORTUNITIES
- Over the forecast period gardening is expected to see a slowing of its growth rates
- Other horticulture expected to grow due to Japan's appreciation for seasonal changes
CATEGORY DATA
- Table 10 Sales of Gardening by Category: Value 2018-2023
- Table 11 Sales of Gardening by Category: % Value Growth 2018-2023
- Table 12 NBO Company Shares of Gardening: % Value 2019-2023
- Table 13 LBN Brand Shares of Gardening: % Value 2020-2023
- Table 14 Distribution of Gardening by Format: % Value 2018-2023
- Table 15 Forecast Sales of Gardening by Category: Value 2023-2028
- Table 16 Forecast Sales of Gardening by Category: % Value Growth 2023-2028
HOME FURNISHINGS IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Barbecues witnesses growth as it is a growing leisure activity
- Dining furniture impacted by single-person households and urbanisation
- Panasonic witnesses a brand share increase due to consumers' brand loyalty
PROSPECTS AND OPPORTUNITIES
- Preference for remote working expected to support growth of home office furniture
- Sofa beds expected to gain popularity as functional furniture
CATEGORY DATA
- Table 17 Sales of Home Furnishings by Category: Value 2018-2023
- Table 18 Sales of Home Furnishings by Category: % Value Growth 2018-2023
- Table 19 NBO Company Shares of Home Furnishings: % Value 2019-2023
- Table 20 LBN Brand Shares of Home Furnishings: % Value 2020-2023
- Table 21 LBN Brand Shares of Light Sources: % Value 2020-2023
- Table 22 Distribution of Home Furnishings by Format: % Value 2018-2023
- Table 23 Forecast Sales of Home Furnishings by Category: Value 2023-2028
- Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2023-2028
HOME IMPROVEMENT IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Home improvement supported by Japanese homes adapting to changing needs
- Other cordless power tools maintains demand due to constant innovation
- Many consumers continue to choose wallpaper as it is affordable and aesthetic
PROSPECTS AND OPPORTUNITIES
- Kitchen sinks expected to witness growth as they are not just seen as functional
- Wooden flooring expected to gain traction due to its various benefits
CATEGORY DATA
- Table 25 Sales of Home Improvement by Category: Value 2018-2023
- Table 26 Sales of Home Improvement by Category: % Value Growth 2018-2023
- Table 27 NBO Company Shares of Home Improvement: % Value 2019-2023
- Table 28 LBN Brand Shares of Home Improvement: % Value 2020-2023
- Table 29 Distribution of Home Improvement by Format: % Value 2018-2023
- Table 30 Forecast Sales of Home Improvement by Category: Value 2023-2028
- Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2023-2028
HOMEWARES IN JAPAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Homewares witnesses growth due to increased cooking at home in 2023
- Meliordesign launches self-cleaning tableware to combat global water shortages
- Nitori leads homewares, as the brand is affordable and widely available
PROSPECTS AND OPPORTUNITIES
- Consumers demand sustainability in homewares, leading to innovation
- Cookware expected to grow due to demand for functional and high-quality products
CATEGORY DATA
- Table 32 Sales of Homewares by Category: Value 2018-2023
- Table 33 Sales of Homewares by Category: % Value Growth 2018-2023
- Table 34 Sales of Homewares by Material: % Value 2018-2023
- Table 35 NBO Company Shares of Homewares: % Value 2019-2023
- Table 36 LBN Brand Shares of Homewares: % Value 2020-2023
- Table 37 Distribution of Homewares by Format: % Value 2018-2023
- Table 38 Forecast Sales of Homewares by Category: Value 2023-2028
- Table 39 Forecast Sales of Homewares by Category: % Value Growth 2023-2028
