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PUBLISHER: Euromonitor International | PRODUCT CODE: 1493858
PUBLISHER: Euromonitor International | PRODUCT CODE: 1493858
Pet Care in Germany
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PAGES: 56 Pages
DELIVERY TIME: 1-2 business days
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Pet care in Germany is experiencing some shifts, driven by changing consumer behaviours and market dynamics. Despite a slowdown in the growth of the pet population, the industry continues to flourish, propelled by enduring trends such as humanisation, premiumisation, and sustainability. Major players such as Masterfoods GmbH (for Mars) and Nestle Purina PetCare Deutschland GmbH maintain their strength, with brands such as Whiskas and Felix leading cat food. Despite the rise of online sales, pet...
Euromonitor International's Pet Care in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Pet Food, Pet Products.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Pet Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Product Code: PFDE
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Pet care in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retailing developments
- What next for pet care?
MARKET INDICATORS
- Table 1 Pet Populations 2019-2024
MARKET DATA
- Table 2 Sales of Pet Food by Category: Volume 2019-2024
- Table 3 Sales of Pet Care by Category: Value 2019-2024
- Table 4 Sales of Pet Food by Category: % Volume Growth 2019-2024
- Table 5 Sales of Pet Care by Category: % Value Growth 2019-2024
- Table 6 NBO Company Shares of Pet Food: % Value 2019-2023
- Table 7 LBN Brand Shares of Pet Food: % Value 2020-2023
- Table 8 NBO Company Shares of Dog and Cat Food: % Value 2019-2023
- Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2020-2023
- Table 10 Penetration of Private Label in Pet Care by Category: % Value 2019-2024
- Table 11 Distribution of Pet Care by Format: % Value 2019-2024
- Table 12 Distribution of Pet Care by Format and Category: % Value 2024
- Table 13 Distribution of Dog and Cat Food by Format: % Value 2019-2024
- Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2024
- Table 15 Forecast Sales of Pet Food by Category: Volume 2024-2029
- Table 16 Forecast Sales of Pet Care by Category: Value 2024-2029
- Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2024-2029
- Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
- Summary 1 Research Sources
DOG FOOD IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Polarisation of price segments shapes dog food in Germany
- Growth of therapeutic dog food shows consumers' interest in their pets' health
- Dog treats shows signs of slowdown
PROSPECTS AND OPPORTUNITIES
- Slowing growth in Germany's dog population set to impact dog food in various ways
- Pet humanisation to gain further traction in coming years
- Online sales expected to continue growing at a slower pace
CATEGORY INDICATORS
- Table 19 Dog Owning Households: % Analysis 2019-2024
- Table 20 Dog Population 2019-2024
- Table 21 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2019-2024
CATEGORY DATA
- Summary 2 Dog Food by Price Band 2024
- Table 22 Sales of Dog Food by Category: Volume 2019-2024
- Table 23 Sales of Dog Food by Category: Value 2019-2024
- Table 24 Sales of Dog Food by Category: % Volume Growth 2019-2024
- Table 25 Sales of Dog Food by Category: % Value Growth 2019-2024
- Table 26 Sales of Dry Dog Food by Life-Cycle: % Value 2019-2024
- Table 27 Sales of Wet Dog Food by Life-Cycle: % Value 2019-2024
- Table 28 NBO Company Shares of Dog Food: % Value 2019-2023
- Table 29 LBN Brand Shares of Dog Food: % Value 2020-2023
- Table 30 LBN Brand Shares of Dog Treats and Mixers: % Value 2020-2023
- Table 31 Distribution of Dog Food by Format: % Value 2019-2024
- Table 32 Forecast Sales of Dog Food by Category: Volume 2024-2029
- Table 33 Forecast Sales of Dog Food by Category: Value 2024-2029
- Table 34 Forecast Sales of Dog Food by Category: % Volume Growth 2024-2029
- Table 35 Forecast Sales of Dog Food by Category: % Value Growth 2024-2029
CAT FOOD IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Premium cat food benefits from population growth and owners' attention
- Polarisation of price segments, with mid-priced wet cat food negatively impacted
- Consolidated competitive landscape led by Masterfoods and Nestle
PROSPECTS AND OPPORTUNITIES
- Role of functional cat food and health concerns to continue growing in mid term
- Cat treats set to be strongest performer over the forecast period
- Pet shops and superstores set to regain distribution share
CATEGORY INDICATORS
- Table 36 Cat Owning Households: % Analysis 2019-2024
- Table 37 Cat Population 2019-2024
- Table 38 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2019-2024
CATEGORY DATA
- Summary 3 Cat Food by Price Band 2024
- Table 39 Sales of Cat Food by Category: Volume 2019-2024
- Table 40 Sales of Cat Food by Category: Value 2019-2024
- Table 41 Sales of Cat Food by Category: % Volume Growth 2019-2024
- Table 42 Sales of Cat Food by Category: % Value Growth 2019-2024
- Table 43 Sales of Dry Cat Food by Life-Cycle: % Value 2019-2024
- Table 44 Sales of Wet Cat Food by Life-Cycle: % Value 2019-2024
- Table 45 NBO Company Shares of Cat Food: % Value 2019-2023
- Table 46 LBN Brand Shares of Cat Food: % Value 2020-2023
- Table 47 LBN Brand Shares of Cat Treats and Mixers: % Value 2020-2023
- Table 48 Distribution of Cat Food by Format: % Value 2019-2024
- Table 49 Forecast Sales of Cat Food by Category: Volume 2024-2029
- Table 50 Forecast Sales of Cat Food by Category: Value 2024-2029
- Table 51 Forecast Sales of Cat Food by Category: % Volume Growth 2024-2029
- Table 52 Forecast Sales of Cat Food by Category: % Value Growth 2024-2029
OTHER PET FOOD IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Other pets fall into the background in current socioeconomic situation
- Vitakraft maintains its leadership of other pet food
- Private label maintains post-pandemic stability in other pet food despite share loss
PROSPECTS AND OPPORTUNITIES
- Category growth to be driven by positive sentiment towards small mammals
- Fish food to enter a period of recession over forecast period
- Niche pets set to result in specialisation among pet food players
CATEGORY INDICATORS
- Table 53 Other Pet Population 2019-2024
CATEGORY DATA
- Table 54 Sales of Other Pet Food by Category: Volume 2019-2024
- Table 55 Sales of Other Pet Food by Category: Value 2019-2024
- Table 56 Sales of Other Pet Food by Category: % Volume Growth 2019-2024
- Table 57 Sales of Other Pet Food by Category: % Value Growth 2019-2024
- Table 58 LBN Brand Shares of Bird Food: % Value 2020-2023
- Table 59 LBN Brand Shares of Fish Food: % Value 2020-2023
- Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2020-2023
- Table 61 Distribution of Other Pet Food by Format: % Value 2019-2024
- Table 62 Forecast Sales of Other Pet Food by Category: Volume 2024-2029
- Table 63 Forecast Sales of Other Pet Food by Category: Value 2024-2029
- Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2024-2029
- Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2024-2029
PET PRODUCTS IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Cat litter continues to grow, driven by innovation and new development
- Further growth for pet healthcare amid inflationary concerns
- Competitive landscape of pet healthcare led by Bayer
PROSPECTS AND OPPORTUNITIES
- Return to purchasing quality products online after inflation forces cheap purchases
- Pet product distribution in Germany to rely on pet shops over forecast period
- Pet dietary supplements to lose further share within pet products
CATEGORY DATA
- Table 66 Sales of Pet Products by Category: Value 2019-2024
- Table 67 Sales of Pet Products by Category: % Value Growth 2019-2024
- Table 68 Sales of Pet Healthcare by Type: % Value 2019-2024
- Table 69 Sales of Other Pet Products by Type: % Value 2019-2024
- Table 70 NBO Company Shares of Pet Products: % Value 2019-2023
- Table 71 LBN Brand Shares of Pet Products: % Value 2020-2023
- Table 72 Distribution of Pet Products by Format: % Value 2019-2024
- Table 73 Forecast Sales of Pet Products by Category: Value 2024-2029
- Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2024-2029
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