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PUBLISHER: Euromonitor International | PRODUCT CODE: 1455837
PUBLISHER: Euromonitor International | PRODUCT CODE: 1455837
Tissue and Hygiene in Vietnam
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PAGES: 54 Pages
DELIVERY TIME: 1-2 business days
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Higher disposable incomes and rapid urbanisation helped drive sales of tissue and hygiene in Vietnam during 2022-2023 with growth being seen in both value and volume terms. Vietnam's GDP was forecasted surpass 5% in 2023, while the inflation rate remained stable. Even though unit prices across tissue and hygiene experienced limited and controlled growth in 2023, manufacturers were still impacted by unforeseen increases in material prices. This, however, did not have a huge impact on demand as co...
Euromonitor International's Tissue and Hygiene in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Tissue and Hygiene market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Product Code: DPPVN
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Tissue and hygiene in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for tissue and hygiene?
MARKET INDICATORS
- Table 1 Birth Rates 2018-2023
- Table 2 Infant Population 2018-2023
- Table 3 Female Population by Age 2018-2023
- Table 4 Total Population by Age 2018-2023
- Table 5 Households 2018-2023
- Table 6 Forecast Infant Population 2023-2028
- Table 7 Forecast Female Population by Age 2023-2028
- Table 8 Forecast Total Population by Age 2023-2028
- Table 9 Forecast Households 2023-2028
MARKET DATA
- Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
- Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
- Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
- Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
- Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
- Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
- Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
- Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
- Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
- Summary 1 Research Sources
MENSTRUAL CARE IN VIETNAM
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Menstrual care continues to experience strong growth in Vietnam in 2023
- Users seek premium benefits with a focus on hygiene, freshness and eco-friendliness
- Global brands continue to dominate sales but new players applying pressure
PROSPECTS AND OPPORTUNITIES
- An increased hygiene focus and improving education and awareness around menstrual care should benefit sales
- Consumers likely to demand products which are natural, comfortable and absorbent
- E-commerce expected to provide more opportunities for brand sales and marketing
CATEGORY DATA
- Table 19 Retail Sales of Menstrual Care by Category: Value 2018-2023
- Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023
- Table 21 Retail Sales of Tampons by Application Format: % Value 2018-2023
- Table 22 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023
- Table 23 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023
- Table 24 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028
- Table 25 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028
NAPPIES/DIAPERS/PANTS IN VIETNAM
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Urbanisation and education boosts growth in nappies/diapers/pants
- Players compete aggressively for a larger share as the category becomes increasingly fragmented
- Rapid expansion of mother and baby stores helping to expand the reach of nappies/diapers/pants in Vietnam
PROSPECTS AND OPPORTUNITIES
- Government initiatives being put in place to boost birth rates
- Growing sophistication of preferences may offer opportunities for gender-specific offerings
- E-commerce set become an increasingly important distribution channel for nappies/diapers/pants
CATEGORY DATA
- Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
- Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
- Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023
- Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023
- Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028
- Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028
RETAIL ADULT INCONTINENCE IN VIETNAM
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Improving hygiene and education standards fostered stronger category growth
- Leading players focus on building trust and awareness for their products
- Slimmer designs and economic solutions prove popular
PROSPECTS AND OPPORTUNITIES
- Ageing population should benefit category growth
- Brands could play a crucial role in educating consumers on which products to use
- Affordability and accessibility will be key to growth
CATEGORY DATA
- Table 32 Sales of Retail Adult Incontinence by Category: Value 2018-2023
- Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
- Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2019-2023
- Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2020-2023
- Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2023-2028
- Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2023-2028
WIPES IN VIETNAM
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Rising expectations of living standards enhanced wipes sales growth
- Competition continues to grow as players innovate with a focus on natural ingredients and added-value benefits
- Focus on skin sensitivity supports demand for baby wipes with players updating packaging to win over consumers
PROSPECTS AND OPPORTUNITIES
- Wipes have become a necessity for many people but declining birth rates threaten to derail the growth of baby wipes
- Sustainability likely to be a growing issue for consumers in Vietnam
- Distribution landscape expected to continue evolving with an increasing focus on value and convenience
CATEGORY DATA
- Table 38 Retail Sales of Wipes by Category: Value 2018-2023
- Table 39 Retail Sales of Wipes by Category: % Value Growth 2018-2023
- Table 40 NBO Company Shares of Retail Wipes: % Value 2019-2023
- Table 41 LBN Brand Shares of Retail Wipes: % Value 2020-2023
- Table 42 Forecast Retail Sales of Wipes by Category: Value 2023-2028
- Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028
RETAIL TISSUE IN VIETNAM
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Improving hygiene standards and an expanding offer continues to fuel strong growth in retail tissue
- Competition remains tough with leading players focused on consumer engagement, marketing and new packaging designs
- As incomes rise more consumers turn to premium options while bidet sprayers present a new threat to sales
PROSPECTS AND OPPORTUNITIES
- Bright outlook for retail tissue as hygiene standards improve and consumers look for greater convenience
- Attractiveness of Vietnam market to invite an increase in market entrants
- Distribution landscape set to continue evolving
CATEGORY DATA
- Table 44 Retail Sales of Tissue by Category: Value 2018-2023
- Table 45 Retail Sales of Tissue by Category: % Value Growth 2018-2023
- Table 46 NBO Company Shares of Retail Tissue: % Value 2019-2023
- Table 47 LBN Brand Shares of Retail Tissue: % Value 2020-2023
- Table 48 Forecast Retail Sales of Tissue by Category: Value 2023-2028
- Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028
AWAY-FROM-HOME TISSUE AND HYGIENE IN VIETNAM
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Away-from-home sales benefiting from the growth and development of tourism in Vietnam
- Improvement in public health amenities boosts sales of AFH hygiene
- Local brands face stronger competition from larger players as consumers become more discerning
PROSPECTS AND OPPORTUNITIES
- Tourism and ageing population set to be the main drivers of growth in AFH tissue and hygiene
- Consumers expected to demand higher quality products as the standard of living in Vietnam improves
- Developing B2B platforms set to support online sales
CATEGORY DATA
- Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
- Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
- Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2018-2023
- Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023
- Table 54 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023
- Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2023-2028
- Table 56 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028
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