Playtime at the Movies: How Big Screen Features Propel Toy Sales

The success of the Super Mario and Barbie movies will further accelerate the digitalisation of young adults' childhood favourite toy characters. More toys and games companies are making film adaptations of classic toys to generate additional revenues from content and spur sales of toys and games.

Euromonitor International's Playtime at the Movies: How Big Screen Features Propel Toy Sales global briefing offers a comprehensive guide to the Toys and Games market at an international level. It looks at both global and regional level performances as well as providing category and channel analysis. It identifies the leading companies and offers strategic analysis of key factors influencing the industry, new product developments as well as future trends and prospects.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Toys and Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.