Kenya and Jordan Vegetable Seeds Market - 2025-2032

The Kenya and Jordan vegetable seeds market reached US $649.80 million in 2024 and is expected to reach US$1,081.98 million by 2032, growing at a CAGR of 7.6% from 2025 to 2032.

The Kenya and Jordan vegetable seed breeding market is witnessing steady growth, driven by the need for high-yielding, disease-resistant, and climate-resilient vegetable seed varieties. Both countries rely on hybrid seed breeding and biotechnology advancements to improve crop yields, enhance resistance to pests and diseases, and optimize performance under diverse climatic conditions.

For instance, in July 2024, East-West Seed Kenya launched Tomato Harmony F1 in Kirinyaga County, highlighting its disease resistance, superior firmness, and longer shelf life to enhance productivity and marketability. Live demonstrations and farmer engagement highlighted its potential to boost yields and profitability.

Kenya is seeing a surge in indigenous vegetable commercialization, with programs like Advanta's AIV initiative, which trains smallholder farmers on best agronomic practices. In Jordan, seed innovation efforts are focused on developing drought-tolerant crops such as heat-resistant tomatoes and improved leafy greens, aligning with sustainability goals. These advancements are crucial in ensuring food security and economic growth in both nations.

The market is evolving with strong investments in research and development (R&D), public-private collaborations, and farmer education. In Kenya, seed companies and organizations like the National Museum of Kenya are working with farmers to scale up indigenous vegetable production, improving both nutrition and incomes. Jordan, on the other hand, is leveraging precision agriculture and biotechnology to enhance crop resilience and boost exports.

Dynamics

Rising Demand for Hybrid and Disease-Resistant Seeds

The rising demand for hybrid and disease-resistant seeds is transforming Kenya and Jordan's vegetable seed markets. Farmers are increasingly adopting advanced seed technologies to combat pests, diseases, and climate challenges while improving crop yields and profitability. Hybrid seeds offer superior resistance to diseases like bacterial wilt and Tomato Yellow Leaf Curl Virus (TYLCV), ensuring higher productivity and sustainability.

In Kenya, government and private sector initiatives are accelerating hybrid seed adoption to enhance food security and boost the agricultural economy. The approval of Solynta's hybrid true potato seeds marks a major step in providing farmers with high-quality, disease-free alternatives to traditional seed tubers. Similarly, in Jordan, water scarcity and soil degradation are driving the need for resilient hybrid seeds that require less water and offer greater disease resistance.

Strategic collaborations between seed companies, research institutions, and regulatory bodies are fueling market growth in both countries. Investments in seed breeding programs and government support are improving access to high-quality seeds, though challenges such as high costs and distribution limitations remain. Strengthening supply chains and farmer education will be key to maximizing the potential of hybrid seeds in Kenya and Jordan's vegetable seed markets.

Rising Demand for the Use of Clean Seeds

There is a growing awareness among Kenyan farmers about the benefits of using clean seeds. Farmers are recognizing that clean seeds, which are free from pests, diseases, and impurities, lead to healthier crops, higher yields, and better marketability.

The Kenyan government has been actively promoting the use of certified clean seeds as part of its agricultural policy framework. These initiatives aim to improve crop yields and ensure food security by reducing the prevalence of low-quality seeds that can lead to poor harvests.

In Jordan, the agricultural sector is undergoing modernization, with an increasing focus on improving productivity and sustainability. Clean seeds are seen as a crucial component of this modernization, helping farmers achieve better crop performance and resilience against environmental stresses.

Various non-governmental organizations (NGOs) and international bodies, such as the World Vegetable Center and the Biovision Foundation, are providing training and resources to promote the adoption of clean seeds. These efforts are particularly focused on smallholder farmers, who are the backbone of Kenya's agricultural sector.

In June 2024, Bayer and Solynta collaborated to introduce true potato seeds in Kenya, signaling Bayer's entry into the global potato market. This innovation allows growers to use 25 grams of clean, disease-free seeds per hectare, a significant reduction from the traditional 2,500 kg of seed tubers. The introduction of clean seeds will enhance agricultural efficiency and sustainability in both regions, reducing the reliance on perishable tubers and boosting crop productivity.

For example, in May 2023, Advanta launched the African Indigenous Vegetable Commercialization program in Kenya to improve nutrition, farmer livelihoods, and market access. Partnering with the National Museum of Kenya, it trains 18,000 farmers across 20 counties in agronomy, value chains, and nutrition.

Stringent Government Regulations Associated with the Use of GM Seeds

Kenya and Jordan enforce strict regulations on genetically modified (GM) seeds in their vegetable seed markets. While Kenya recently lifted its ban on GM crops, Jordan maintains a complete prohibition on their importation and cultivation.

Kenya initially banned GM crops in 2012 due to food safety and environmental concerns. The ban was lifted in October 2022 to address food security challenges. However, strict regulations remain in place to ensure seed quality, prevent counterfeit seeds, and restrict seed sharing through a 2012 law that mandates farmers to buy certified seeds each season.

Jordan prohibits GM seeds to protect agricultural biodiversity and consumer health. Regulation No. 3/G of 2013 mandates that all vegetable seed varieties must be registered before trade or cultivation. Only authorized entities can import seeds, ensuring strict oversight.

Further strengthening its stance, Jordan issued the "Instructions for Handling Foods and Food Products Containing Genetically Modified Materials" in 2020. This regulation requires labeling for food products with GM content exceeding 5% and enforces strict import controls.

Kenya's regulatory shift reflects a pragmatic approach to food security, whereas Jordan prioritizes a precautionary stance. Both countries maintain stringent seed market controls to ensure quality, safety, and compliance with national policies.

Segment Analysis

The Kenya and Jordan vegetable seeds market is segmented based on crop & variety type, breeding techniques, cultivation method, seed type, end-user and distribution channel.

Rising Farmer Adoption of Climate-Resilient Hybrid Seeds for Food Security and Economic Stability

The demand for hybrid seed varieties in Kenya and Jordan, particularly in arid and semi-arid regions (ASALs), is experiencing significant growth due to their proven resilience against the challenges posed by prolonged drought and climate change. Hybrid seed varieties, such as drought-tolerant and early-maturing types, have emerged as crucial tools for Kenyan farmers aiming to ensure food security and economic stability.

Prolonged droughts in regions such as North and Eastern Kenya, coupled with three consecutive years of below-average rainfall, have pushed farmers to seek more resilient seed options. Hybrid varieties like pearl millet, sorghum, green gram, and pigeon peas offer improved drought tolerance, allowing crops to thrive in low-rainfall conditions. This increased resilience has become essential for pastoral and crop farming communities facing erratic weather patterns.

The shift to hybrid seed varieties has allowed farmers to diversify their crops and generate additional income. For example, in Makueni County, farmers have organized self-help groups and established table banking schemes from the profits generated by selling surplus produce. The economic benefits of hybrid seeds are evident in the increased income streams and reduced dependency on external food aid during periods of drought.

Farmers are forming cooperative groups and self-help initiatives, such as the Muungano Self-Help Group, to pool resources and reinvest profits from surplus production. These collective efforts have been facilitated by the success of hybrid seed varieties, which have increased their financial resilience.

Competitive Landscape

The major players in the Kenya and Jordan Vegetable Seeds Market include Seed Co Kenya, EAST AFRICAN SEED LTD, Agroduka Limited., Lachlan Kenya Limited., Oula Seeds Company, Hippos Seeds Agr. LLC, SIMLAW SEEDS, Green Land Co., Balton CP Ltd. and Petra Seeds.

Recent Developments

• In July 2024, East-West Seed Kenya launched Tomato Harmony F1 in Kirinyaga County, highlighted its disease resistance, superior firmness, and longer shelf life to enhance productivity and marketability. Live demonstrations and farmer engagement highlighted its potential to boost yields and profitability.
• In February 2025, Jordan's US $7 million citrus and vegetable processing center is a strategic investment aimed at strengthening agricultural value chains and boosting exports. Backed by a JD5-million initiative, the facility will enhance post-harvest processes through grading, packing, waxing, sorting, and cold storage for 12,000 tons of produce.

By Crop & Variety Type

• Watermelon
  • Diploid Watermelons
• Jubilee
• Crimson Sweet
• Charleston Gray
• Others
  • Triploid Watermelons
• Sugar Baby
• Mini Piccolo
• Others
• Strawberry
  • June-Bearing
  • Ever-Bearing
  • Day-Neutral
  • Hybrid Varieties
• Squash
  • Butternut Squash
  • Acorn Squash
  • Spaghetti Squash
  • Others
• Cucumber
  • English Cucumbers
  • Slicing Cucumbers
  • Pickling Cucumbers
  • Armenian Cucumbers
  • Others
• Tomato
  • Cherry Tomatoes
  • Beefsteak Tomatoes
  • Roma/Plum Tomatoes
  • Heirloom Tomatoes
  • Others
• Lettuce
  • Leaf Lettuce
  • Romaine Lettuce
  • Iceberg Lettuce
  • Butterhead Lettuce
  • Others
• Carrots
  • Nantes Carrots
  • Imperator Carrots
  • Chantenay Carrots
  • Danvers Carrots
  • Others
• Broccoli
  • Calabrese Broccoli
  • Romanesco Broccoli
  • Sprouting Broccoli
  • Stick Broccoli
  • Baby Broccoli
  • Others
• Spinach
  • Savoy Spinach
  • Flat-leaf Spinach
  • Others
• Onion
  • Yellow Onions
  • Red Onions
  • White Onions
  • Shallots
  • Others
• Cabbage
  • Green Cabbage
  • Red Cabbage
  • Savoy Cabbage
  • Others
• Eggplant
  • Globe Eggplant
  • Italian Eggplant
  • Japanese Eggplant
  • Others
• Others

By Breeding Techniques

• Traditional Breeding
• Genetic Modification
• Hybrid Breeding
• Organic Breeding
• Marker-Assisted Selection (MAS)

By Cultivation Method

• Open Field
• Protected Cultivation

By Seed Type

• Organic
• Conventional

By End-User

• Commercial Farmers
• Nurseries
• Home Gardeners
• Others

By Distribution Channel

• Agri-Input Stores
• Direct Sales
• Online Retailers
• Others

By Country

• Kenya
• Jordan

Why Purchase the Report?

• To visualize the Kenya and Jordan vegetable seeds market segmentation based on crop & variety type, breeding techniques, cultivation method, seed type, end-user, distribution channel.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points at the Kenya and Jordan vegetable seeds market level for all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The Kenya and Jordan Vegetable Seeds Market report would provide approximately 48 tables, 53 figures and 210 pages.

Target Audience 2024

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies