Global Ultrasonography Market - 2025-2033

The global ultrasonography market reached US$ 8.27 billion in 2024 and is expected to reach US$ 15.66 billion by 2033, growing at a CAGR of 6.6 % during the forecast period 2025-2033.

Ultrasound imaging technology is one of the technology which uses sound waves to create images of the inside of the body. It is widely used for diagnostic purposes, including monitoring pregnancies, diagnosing heart conditions, evaluating abdominal organs, and assessing musculoskeletal injuries. Ultrasonography, also known as ultrasound imaging, is non-invasive, safe, and versatile, making it an essential tool in medical diagnostics across a variety of specialties.

The global ultrasonography market is expanding rapidly due to the rising need for non-invasive, cost-effective diagnostic tools and innovations in ultrasound technology. The market's growth reflects improvements in healthcare delivery, enhanced diagnostic accuracy, and expanded access to medical imaging worldwide. These factors have driven the global ultrasonography market expansion.

Market Dynamics: Drivers & Restraints

Technological Advancements in Ultrasound Systems

Technological advancements in ultrasound systems are one of the primary drivers fueling the growth of the global ultrasonography market. Over recent years, ultrasound technology has seen significant improvements in both hardware and software, making it a more powerful, versatile, and user-friendly tool in medical diagnostics. These innovations have expanded the application of ultrasound across various clinical fields, driving both market demand and adoption.

The integration of artificial intelligence (AI) and machine learning into ultrasound systems is one of the most transformative advancements. AI algorithms can assist in image processing, measurement automation, and anomaly detection, enhancing diagnostic accuracy and reducing human error. AI-driven systems can automatically detect and highlight potential health issues, such as tumors, organ abnormalities, or blood clots, enabling faster decision-making.

3D/4D ultrasound imaging allows for real-time, high-resolution visualizations, which is especially useful in fields like obstetrics for viewing fetal development. 4D ultrasound, in particular, adds a dynamic element to 3D imaging by capturing motion. These advancements offer detailed views of organs, tissues, and other internal structures, improving diagnosis and patient outcomes.

Additionally, innovative products from the key players which drive the global ultrasonography market growth. For instance, in January 2025, Samsung Medison, a global medical technology company, introduced a new AI-powered ultrasound scanner specifically designed for advanced obstetrics and gynecology (OB-GYN) applications. This innovative system enhances diagnostic accuracy, workflow efficiency, and patient care by integrating artificial intelligence (AI) and cutting-edge imaging technology.

Also, in December 2023, Boston Imaging, the U.S. headquarters of Samsung's digital radiography and ultrasound division, introduced the V6 ultrasound system, designed for women's health and urology. This new system provides advanced imaging capabilities in 2D, 3D, and color imaging while remaining budget-friendly and optimized for workflow efficiency. All these factors demand the global ultrasonography market.

Moreover, the rising demand for minimally invasive surgical procedures contributes to the global ultrasonography market expansion.

Lack of Skilled Professionals

A significant challenge in the global ultrasound market is the shortage of skilled professionals. While ultrasound machines are generally more user-friendly compared to other diagnostic tools, they still require specialized training and expertise. Sonographers, radiologists, and technologists are essential for capturing accurate images, interpreting them correctly, and ensuring accurate diagnoses.

In many developing countries and remote areas, the lack of trained ultrasound professionals limits the effective use of these devices. Without qualified personnel, the risk of misdiagnosis or incorrect results increases, diminishing the value of ultrasound technology. Even in developed regions, the demand for skilled professionals often surpasses the available supply, creating staffing shortages in healthcare facilities. This leads to longer wait times, reduced access to services, and ultimately restricts the market's growth, particularly in underserved areas.

Segment Analysis

The global ultrasonography market is segmented based on product type, device display, portability, application, end-user, and region.

Portability:

The portable segment is expected to dominate the global ultrasonography market share

Portable ultrasound devices are typically smaller, lighter, and more user-friendly compared to traditional, larger ultrasound machines. This makes them ideal for use in emergency rooms, ICUs, ambulances, rural clinics, and even remote areas where access to traditional ultrasound equipment might be limited.

The portable ultrasound segment is one of the fastest-growing areas within the global ultrasonography market, driven by advancements in technology, increased demand for point-of-care diagnostics, and a focus on enhancing accessibility to medical imaging, particularly in emergency and rural healthcare settings.

Portable ultrasound devices are designed to bring imaging directly to the patient's bedside, enabling point-of-care diagnostics. This allows clinicians to perform ultrasounds immediately during critical situations or emergency care, ensuring quicker diagnoses and faster treatment decisions. For example, cardiac assessments, fetal monitoring, and trauma evaluations can be conducted on-site, improving patient outcomes.

One of the biggest innovations has been the development of portable and handheld ultrasound systems. These compact devices enable clinicians to perform point-of-care diagnostics anywhere, including emergency rooms, intensive care units (ICUs), and even remote areas. Portable ultrasound devices have become particularly valuable in resource-limited settings or for home care.

Additionally, various key players are also one of the key factors that drive this segment growth in the global ultrasonography market. For instance, in December 2024, SuperSonic Imagine, a French-based medical imaging company, introduced PocketVu, a fleet of handheld ultrasound devices designed for diagnostic medical ultrasound imaging. These portable devices offer healthcare professionals a compact, high-performance ultrasound solution that can be used in various clinical settings, such as hospitals, clinics, and emergency care.

Also, in August 2023, GE HealthCare launched a new handheld ultrasound device at the European Society of Cardiology (ESC) Congress, aimed at enhancing point-of-care cardiac imaging. This portable, AI-powered ultrasound system is designed to provide high-quality, real-time imaging, improving diagnostic accuracy and workflow efficiency for cardiologists and emergency care professionals. These factors have solidified the segment's position in the global ultrasonography market.

Geographical Analysis

North America is expected to hold a significant position in the global ultrasonography market share

North America holds a substantial position in the global ultrasonography market and is expected to hold most of the market share. The aging population in North America is a significant factor in the increased demand for diagnostic imaging. Older adults are more prone to conditions like cardiovascular diseases, cancer, arthritis, and musculoskeletal disorders that require regular monitoring and early detection.

This has led to a surge in the use of ultrasound imaging to detect these conditions early and manage them effectively. The increasing prevalence of chronic diseases, such as obesity, diabetes, and heart disease, further boosts demand for ultrasound systems, especially in cardiology and vascular imaging. The rise of artificial intelligence (AI) in ultrasound systems is transforming diagnostic accuracy, speeding up image interpretation, and improving workflow efficiency. AI is used in automating measurements, detecting abnormalities, and enhancing image quality, all of which drive the demand for these systems in North America.

Additionally, in this region, a major number of key players are present, along with an advanced healthcare infrastructure and innovative product launches that would drive this global ultrasonography market growth. For instance, in April 2024, in Chicago, GE HealthCare introduced two new ultrasound systems, Voluson Signature 20 and Voluson Signature 18, designed specifically for women's health imaging. These systems integrate artificial intelligence (AI), advanced diagnostic tools, and an ergonomic design to improve efficiency, accuracy, and patient care.

Also, in November 2023, Siemens Healthineers introduced the ACUSON Maple, a powerful, adaptable, and cost-effective ultrasound system designed to deliver rapid diagnostics across various clinical settings. The system integrates AI-powered features to enhance workflow efficiency, imaging quality, and ease of use, making it accessible to clinicians of all skill levels. Thus, the above factors are consolidating the region's position as a dominant force in the global ultrasonography market.

Asia Pacific is growing at the fastest pace in the global ultrasonography market share

Asia Pacific holds the fastest pace in the global ultrasonography market and is expected to hold most of the market share. The aging population in countries like Japan and South Korea, as well as the increasing burden of chronic diseases across the region, is a significant driver for the ultrasound market. Elderly individuals are at higher risk for conditions such as cardiovascular diseases, cancer, and musculoskeletal disorders, which require frequent diagnostic imaging. This has created a rising demand for ultrasound systems, especially for cardiac imaging, abdominal scans, and fetal health monitoring.

Many APAC countries, particularly India, China, and Southeast Asian nations, have been investing heavily in healthcare infrastructure in recent years. The development of new hospitals, diagnostic centers, and clinics has led to increased demand for medical imaging systems, including ultrasound devices. As healthcare access improves, the use of ultrasonography has become more widespread, particularly in rural and underserved regions.

Healthcare spending in APAC countries has been on the rise, driven by both government investments and private sector growth. This trend has led to an increased demand for advanced diagnostic technologies, including ultrasound systems. The growing demand for point-of-care diagnostics is a major driver in the APAC market. Portable ultrasound systems are being widely adopted in emergency medical services, rural healthcare, and outpatient settings. Compact, wireless, and battery-operated ultrasound devices allow clinicians to perform rapid diagnostics on-site, improving patient care and making ultrasound more accessible.

Additionally, key players in the industry innovative products that would drive this global ultrasonography market growth. For instance, in March 2025, Wipro launched an AI-enabled ultrasound system in India. This innovative ultrasound device is designed to enhance clinical efficiency and diagnostic accuracy by integrating artificial intelligence (AI) and productivity tools. The system will be manufactured locally at Wipro's PLI (Production-Linked Incentive) factory in Bengaluru, marking a significant step toward self-reliance and technological advancement in India's healthcare sector. Thus, the above factors are consolidating the region's position as the fastest-growing force in the global ultrasonography market.

Competitive Landscape

The major global players in the ultrasonography market include GE HealthCare, Koninklijke Philips N.V., Siemens Healthcare Private Limited, CANON MEDICAL SYSTEMS CORPORATION, Mindray Medical India Pvt. Ltd., Samsung Healthcare, FUJIFILM Sonosite, Inc., Esaote SPA, Hologic (Supersonic Imagine), and Konica Minolta, Inc., among others.

Key Developments

• In October 2024, DESKi, a data-driven medtech company, launched the HeartFocus Education app, an AI-powered heart echo (echocardiography) training tool, in partnership with Butterfly Network, Inc. This collaboration aims to enhance medical education by providing a comprehensive and intuitive learning experience for healthcare professionals using portable ultrasound technology.
• In September 2024, GE HealthCare introduced the Venue Sprint, a tablet-based point-of-care ultrasound (POCUS) system designed to offer fast, accurate imaging in critical care and emergency settings. This portable device enhances clinical decision-making by providing high-quality imaging with an intuitive, AI-powered interface for quick assessments at the bedside.

Why Purchase the Report?

• Technological & Innovations: Reviews ongoing clinical trials and product pipelines and forecasts upcoming advancements in medical devices and pharmaceuticals.
• Product Performance & Market Positioning: Analyze product performance, market positioning, and growth potential to optimize strategies.
• Real-World Evidence: Integrates patient feedback and data into product development for improved outcomes.
• Physician Preferences & Health System Impact: Examines healthcare provider behaviors and the impact of health system mergers on adoption strategies.
• Market Updates & Industry Changes: This covers recent regulatory changes, new policies, and emerging technologies.
• Competitive Strategies: Analyze competitor strategies, market share, and emerging players.
• Pricing & Market Access: Reviews pricing models, reimbursement trends, and market access strategies.
• Market Entry & Expansion: Identifies optimal strategies for entering new markets and partnerships.
• Regional Growth & Investment: Highlights high-growth regions and investment opportunities.
• Supply Chain Optimization: Assesses supply chain risks and distribution strategies for efficient product delivery.
• Sustainability & Regulatory Impact: Focuses on eco-friendly practices and evolving regulations in healthcare.
• Post-market Surveillance: Uses post-market data to enhance product safety and access.
• Pharmacoeconomics & Value-Based Pricing: Analyzes the shift to value-based pricing and data-driven decision-making in R&D.

The global ultrasonography market report delivers a detailed analysis with 60+ key tables, more than 50 visually impactful figures, and 176 pages of expert insights, providing a complete view of the market landscape.

Target Audience 2024

• Manufacturers: Pharmaceutical, Medical Device, Biotech Companies, Contract Manufacturers, Distributors, Hospitals.
• Regulatory & Policy: Compliance Officers, Government, Health Economists, Market Access Specialists.
• Technology & Innovation: AI/Robotics Providers, R&D Professionals, Clinical Trial Managers, Pharmacovigilance Experts.
• Investors: Healthcare Investors, Venture Fund Investors, Pharma Marketing & Sales.
• Consulting & Advisory: Healthcare Consultants, Industry Associations, Analysts.
• Supply Chain: Distribution and Supply Chain Managers.
• Consumers & Advocacy: Patients, Advocacy Groups, Insurance Companies.
• Academic & Research: Academic Institutions.