US Adaptogenic Beverages Market - 2024-2031

US Adaptogenic Beverages Market reached US$ 0.54 billion in 2023 and is expected to reach US$ 0.89 billion by 2031, growing with a CAGR of 6.44% during the forecast period 2024-2031.

US adaptogenic beverages market is growing rapidly as consumers seek natural drinks for stress relief, mental clarity, and overall wellness. With ingredients like ashwagandha and reishi, these beverages ranging from teas to energy drinks are popular among health-conscious consumers. The rising focus on mental health and plant-based products is driving demand. The market also benefits from the broader wellness trend, offering alternatives to traditional caffeinated drinks.

As innovation and sustainability gain importance, both established brands and startups are developing new, targeted formulations, making adaptogenic beverages a key player in the wellness sector. For instance, in August 2022, JOYO launched its sparkling adaptogenic teas at Erewhon in Los Angeles. Infused with ashwagandha, lion's mane, and reishi mushrooms, JOYO offers a sugar-free, vegan option designed to support mental clarity, stress relief, and overall wellness.

Dynamics

Rising Workplace Stress Boosts Demand for Adaptogenic Beverages in US

Workplace stress is a major catalyst driving the market, with 83% of American workers reporting high levels of work-related stress, according to the American Institute of Stress. Notably, 65% of workers view their jobs as a primary stressor, fueling the demand for natural solutions to manage these pressures. Adaptogenic beverages, which help balance the body's stress response through natural ingredients are gaining popularity as convenient, effective tools for stress relief during work hours.

As stress becomes an increasing concern, more employees are turning to these beverages to improve their mental clarity, focus, and overall well-being. The negative impact of stress on health and productivity is staggering, with research linking stress to 120,000 deaths annually in US. In addition to its health toll, workplace stress also undermines employee performance, costing companies billions in lost productivity.

With studies showing that every $1 invested in mental health yields a $4 return in productivity, employers are increasingly incorporating adaptogenic beverages into their wellness programs. This growing corporate interest, combined with rising consumer awareness, is fueling the expansion of the adaptogenic beverages market in US, positioning these drinks as a key component of workplace wellness solutions.

High Cost of Production

Adaptogenic beverages are typically priced higher than conventional drinks due to the expensive sourcing of premium adaptogenic ingredients like ashwagandha, holy basil, along with the complex production processes involved in making functional beverages. This premium pricing can make them less accessible to budget-conscious consumers, especially when compared to lower-priced mass-market alternatives.

Many consumers may opt for more affordable options, limiting the broader appeal and growth potential of adaptogenic drinks in the country. Additionally, scaling production while maintaining quality and consistency presents a major challenge for many small or emerging brands in this space. The high cost of sourcing raw materials, combined with the complexity of producing beverages that meet consumer expectations, makes it difficult for brands to expand efficiently.

Segment Analysis

US adaptogenic beverages market is segmented based on type, ingredient, form, distribution channel, and end-use.

Deep-rooted Popularity and Daily Consumption Habit of Tea and Coffee

US adaptogenic beverages market is segmented based on type into tea and coffee-based beverages, juices, and shots, carbonated beverages, smoothies and functional waters, energy drinks, and others. Tea and coffee-based beverages dominate US adaptogenic beverages market, capitalizing on their deep-rooted popularity and daily consumption habits. According to a survey conducted in January 2024, 73% of Americans drink coffee daily, with 36% consuming 3 to 5 cups per day.

The strong coffee culture creates a solid foundation for adaptogenic coffee beverages, as consumers are already accustomed to incorporating functional ingredients like ashwagandha, and ginseng into their daily routines. By offering added benefits such as stress reduction, enhanced energy, and improved focus, adaptogenic coffee drinks can seamlessly tap into this established habit without altering the core coffee experience.

Similarly, tea-based adaptogenic beverages are also thriving, benefiting from tea's long-standing reputation as a healthful drink. In 2021, Americans consumed nearly 85 billion servings of tea, or more than 3.9 billion gallons, underscoring its widespread appeal. As consumers increasingly seek wellness-focused beverages, adaptogenic teas infused with ingredients like holy basil, ginseng, and turmeric are gaining popularity.

Competitive Landscape

The major US players in the market include Kin Euphorics, Om Mushroom Superfood, Four Sigmatic, Peak and Valley, Recess, Juni, LLC, REBBL, Inc., Rasa, KeVita (PepsiCo), and TranQuini.

Sustainability Analysis

US adaptogenic beverages market is increasingly focused on sustainability, with brands using organic, ethically sourced ingredients like ashwagandha and mushrooms, and prioritizing eco-friendly packaging such as recyclable glass and compostable pouches. Companies like Rebbl, Clevr Blends, and Om Mushroom Superfood also employ regenerative farming and Fair-Trade practices to reduce environmental impact.

Beyond environmental efforts, the market aligns with consumer wellness, offering plant-based, clean-label products that promote mental clarity and stress relief. Brands like REBBL and Om Mushroom Superfood also engage in social responsibility initiatives, supporting human rights and indigenous communities. As demand for eco-friendly products rises, there are greater opportunities for growth in sustainable sourcing and innovation.

By Type

• Tea and Coffee-based Beverages
• Juices and Shots
• Carbonated Beverages
• Smoothies and Functional Waters
• Energy Drinks
• Other

By Ingredient

• Ashwagandha
• Rhodiola Rosea
• Holy Basil (Tulsi)
• Ginseng
• Mushrooms
• Other

By Form

• Ready-to-Drink (RTD) Beverages
• Powdered and Concentrated Drinks
• Other

By Distribution Channel

• Supermarkets/Hypermarkets
• Specialty Stores
• Convenience Stores
• Online Retail

By End-Use

• Functional Health Beverages
• Stress and Anxiety Relief
• Energy and Performance
• Cognitive Support and Mental Clarity
• Sleep Aid
• Weight Management

Key Developments

• In April 2024, UK brand Trip launched its Mindful Blend range, featuring calming ingredients like lion's mane, magnesium, and L-theanine. With flavors such as cucumber mint and elderflower mint, the range combines adaptogens and superfoods to meet the growing demand for functional, flavorful beverages.
• In August 2023, the RTD sparkling tea brand JOYO was relaunched as Juni. The new formula is vegan, zero-sugar, and infused with adaptogens and nootropics like ashwagandha, lion's mane, and reishi mushroom.
• In August 2022, JOYO launched its sparkling adaptogenic teas at Erewhon in Los Angeles. Infused with ashwagandha, lion's mane, and reishi mushrooms, JOYO offers a sugar-free, vegan option designed to support mental clarity, stress relief, and overall wellness.

Why Purchase the Report?

• To visualize the US adaptogenic beverages market segmentation based on type, ingredient, form, distribution channel, end-use, and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous adaptogenic beverages market-level data points with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The US adaptogenic beverages market report would provide approximately 45 tables, 48 figures and 208 pages.

Target Audience 2024

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies