India Food Supplement Market - 2024-2031

Overview

India Food Supplement Market reached US$ 7,735.75 million in 2023 and is expected to reach US$ 10,265.69 million by 2031, growing with a CAGR of 7.59% during the forecast period 2024-2031.

The food supplements market in India has witnessed significant growth in recent years, driven by increasing health consciousness, changing lifestyles and rising disposable incomes. With a growing awareness of preventive health, more consumers are incorporating supplements into their daily routines to enhance overall wellness, boost immunity and address specific health concerns.

For instance, the preventive healthcare sector, which includes exercise, wellness, foods and supplements, early diagnoses and health tracking, is estimated to reach US$ 197 billion by 2025, growing at a CAGR of 22%. Healthcare start-ups in India have attracted investments totaling more than US$ 150 million. These start-ups are transforming healthcare delivery in categories such as nutrition, wellness, cancer, genomics and others.

Additionally, the growth of the fitness and sports nutrition sector in India has also played a crucial role in driving the food supplements market. With increasing participation in fitness activities, the demand for protein powders, BCAAs and pre-workout supplements has risen substantially. In India, the demand for herbal and natural supplements is especially strong, given the country's longstanding tradition of Ayurveda and natural medicine.

Consumers often prefer herbal supplements over synthetic ones, viewing them as safer and more aligned with their cultural preferences. Companies like Patanjali, Himalaya and Organic India have capitalized on this demand by offering Ayurvedic and herbal supplements targeted at digestive health, stress management and energy enhancement.

Drivers

Rising Prevalence of Chronic Diseases

The rising prevalence of chronic diseases is a major driver for the Indian food supplements market, with consumers increasingly seeking products to prevent, manage or alleviate these conditions. India has seen a sharp rise in non-communicable diseases (NCDs) like diabetes, cardiovascular issues, hypertension and obesity, largely attributed to changes in lifestyle, diet and environmental factors. This surge in lifestyle-related ailments has heightened the demand for specific supplements that can address or manage these health risks and boost market growth.

For instance, the World Health Organization, 2023, stated that in India, there are an estimated 77 million people above the age of 18 years are suffering from diabetes (type 2) and nearly 25 million are prediabetics (at a higher risk of developing diabetes shortly). More than 50% of people are unaware of their diabetic status which leads to health complications if not detected and treated early.

Additionally, there were 70 million adults living with obesity in India in 2022, with almost twice the number of women than men, at 44 million and 26 million, respectively. In children aged 19 and under, 5.2 million girls and 7.3 million boys were obese, a global study published on February 29 in the journal The Lancet noted. The study also found drastic increases in obesity rates compared to figures from 1990.

These instances show how the rising prevalence of chronic diseases in India has created a targeted demand for functional supplements. Consumers are now more proactive, using supplements to improve health outcomes, manage conditions and support overall wellness, thus driving significant growth in the Indian food supplements market.

Strategies Adopted by the Companies

In the Indian food supplements market, companies are adopting a range of strategic initiatives like product launches and partnerships to strengthen their market presence and cater to evolving consumer demands. These strategies help companies expand their product portfolios, reach wider audiences and adapt to the dynamic preferences of Indian consumers who are increasingly inclined toward health and wellness products.

For instance, in 2024, Steadfast Nutrition, a leading innovator in performance and wellness nutrition, has added three exciting new supplements to its product line-up. It has launched two fast-releasing protein supplements, Whey Protein and LIV Raw and a vegetarian Multivitamin mega pack comprising a whopping 180 tablets to fulfill Indians' unmet protein and nutrient needs, respectively, catering to health and fitness-conscious people and serious sportspersons.

Additionally, in 2022, Tata Consumer Products (TCP), the consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella, has entered the health supplements segment with the launch of 'Tata GoFit', a health supplement range for women who are on their journey to be fitter every day. Tata GoFit plant protein powder is a plant-based easy-to-mix product formulated with the goodness of gut-friendly probiotics.

Moreover, in 2024, Nestle India Limited and Dr. Reddy's Laboratories Ltd entered into a definitive agreement to form a joint venture ("JV Company") to bring innovative nutraceutical brands to consumers in India and other agreed territories. The joint venture will help JV Partners combine their strengths and grow their complementary nutraceutical portfolios in categories such as metabolic, hospital nutrition, general wellness, women's health and child nutrition for consumers across India.

Restraints

Lack of Regulatory Clarity and Standards

The food supplements industry in India is still evolving and regulatory oversight is fragmented. The Food Safety and Standards Authority of India (FSSAI) has established guidelines, but enforcement remains inconsistent. This leads to confusion around product categorization, labeling requirements and permissible health claims. Companies often face difficulties in meeting diverse compliance standards, leading to delays and added costs in bringing products to market. Additionally, the lack of strict quality control allows for the sale of substandard products, which can damage consumer trust in supplements.

For instance, in 2024, a nationwide enforcement drive revealed that over 15% of tested health supplement samples failed to meet regulatory standards. This revelation highlights the growing pains of a sector that promises health benefits to millions of consumers.

The industry also has many small players and third-party manufacturers, complicating regulations and often producing low-quality products due to cost pressures. Misbranding is common; a Karnataka drive against the illegal sale of protein powders by FSSAI found that two-thirds of collected samples were misbranded, with legal action against the companies involved.

This lack of clarity also affects consumers, who may find inconsistent labeling on supplement packaging, causing them to question the safety and efficacy of these products. In India, however, the absence of robust, standardized regulations discourages innovation, delays new product entries and ultimately restrains market growth.

Segment Analysis

The Indian food supplement market is segmented based on ingredient, dosage, application, age and distribution channel.

Strong Consumer Focus On Digestive Well-Being Drives Segment Growth

The gastrointestinal health segment holds a significant share of the Indian food supplement market, driven by a strong consumer focus on digestive well-being. Factors such as rising awareness of gut health, increasing cases of digestive disorders and the popularity of probiotics and prebiotics in daily diets are influencing this trend. Many Indian consumers are seeking solutions for issues like bloating, irritable bowel syndrome (IBS) and general digestive discomfort, creating a substantial demand for supplements targeted at gastrointestinal health.

The Indian market also sees diverse applications of gastrointestinal supplements, ranging from general digestive aids to products that support microbiome health and improve nutrient absorption. Manufacturers are responding by producing a range of gut-health-focused supplements, often incorporating Ayurvedic herbs, probiotics and fibers well-suited to the Indian diet. This is leading to the segment's prominence in the overall Indian food supplement market.

For instance, on March 15, 2023, Nutrazee, a Hyderabad-based startup, known for its innovative vegan supplements and gummy vitamin products, announced the launch of its newest product - Nutrazee Probiotic Gummies for Digestive & Immune Health. The latest addition to the company's product line is specifically formulated to support digestive and immune health and is suitable for both children and adults.

The market's growth in this segment is further bolstered by healthcare professionals increasingly recommending gastrointestinal supplements as part of preventive health care. With an expanding range of locally produced, affordable options, the market is positioned to cater to a broad consumer base, from urban wellness seekers to rural populations facing limited healthcare access. As a result, the gastrointestinal health segment is expected to sustain its large share, continually shaped by a market grounded in both consumer demand and local health needs.

Sustainability Analysis

The sustainability analysis of the Indian food supplement market reveals several factors shaping its eco-conscious growth. The market's focus on sustainable sourcing has intensified as consumers increasingly prefer ethically sourced organic and plant-based supplements. Indian manufacturers are responding to this demand by integrating sustainable agricultural practices, reducing chemical use and supporting regenerative farming methods. This moves conserves biodiversity and also aligns with global sustainability trends in the food supplement market.

However, challenges persist. The market faces issues with environmental impact management, particularly in packaging waste and carbon emissions across production and distribution channels. As many Indian food supplement manufacturers rely on non-recyclable materials, the market's sustainability initiatives often fall short of global standards. Initiatives to transition to biodegradable packaging, coupled with incentives for local sourcing, can bolster the market's sustainability footprint.

Opportunities within the Indian food supplement market are growing, particularly in adopting circular economy practices. Companies are exploring biodegradable packaging, renewable energy in production and green certifications. Furthermore, an emerging segment of eco-conscious consumers is driving market players to emphasize transparency regarding product life cycles and environmental impact, a trend likely to influence future product offerings and brand loyalty in India's food supplement sector.

Unmet Needs

The key unmet need in the Indian food supplements market is the lack of consumer education and awareness regarding the benefits, proper usage and efficacy of supplements. While awareness is rising, many consumers still have a limited understanding of the specific benefits of various supplements (e.g., probiotics, omega-3 or plant-based proteins) and how to incorporate them into their daily routines. This gap often leads to improper usage or skepticism regarding the effectiveness of supplements.

As consumers become more health-conscious and aware of their unique needs, there is a growing demand for personalized nutrition. Currently, most food supplements in the Indian market are generalized products, often marketed for broad categories like immunity, skin health or energy. However, with the rise of wearable health tech, genetic testing and data-driven health services, there is a clear need for supplements that are tailored to individual health profiles, genetic predispositions and lifestyle factors.

Affordability and quality are critical concerns in the Indian food supplements market. While there is a growing demand for high-quality, natural and organic supplements, many consumers still struggle with the high cost of premium products. This creates an unmet need for affordable, high-quality supplements that meet the demands of the mass market while maintaining ingredient integrity.

There is an increasing demand for sustainable, ethically sourced ingredients in food supplements, as consumers become more environmentally conscious. While the demand for plant-based and natural supplements is growing, many food supplement brands in India still face challenges in adopting sustainable production practices, sourcing ethical ingredients and offering eco-friendly packaging. The specialty supplement segment in India is still in its infancy, with many consumers looking for niche products that support specific health concerns or goals.

Competitive Landscape

The major global players in the Indian market include Dabur India Limited, Zydus Lifesciences Limited, Patanjali Foods Limited organic India Private Limited, Himalaya Global Holdings Ltd., Cipla Limited, Vlado Sky Enterprise Pvt Ltd (The Himalayan Organics), Meibotan (Venture of Fido Pharma Pvt. Ltd.), Carbamide Forte (Novus Life Sciences Pvt Ltd.), Unique Biotech Limited (UBL), INLIFE Pharma Pvt. Ltd., Velbiom Probiotics, Zeroharm Sciences Private Limited, THE GOOD BUG (Brand Under Seven Turns Pvt. Ltd.) and Pure Nutrition (Herbs Nutri Products Pvt Ltd).

By Ingredient

• Vitamins
• Botanicals
• Minerals
• Protein & Amino Acids
• Omega Fatty Acids
• Probiotics
• Others

By Dosage

• Tablet
• Capsules
• Liquid
• Powder
• Chewables & Gummies
• Soft Gels
• Others

By Application

• Gastrointestinal Health
  • Gut Microbiota/Microbiome Balance
  • Digestion
  • Constipation
  • Bloating
  • Diarrhea
  • Leaky Gut
  • Inflammation
  • Others
• Gluten sensitivity
• Abdominal Pain
• GERD/Helicobacter Pylori
• Antibiotic-Associated Diarrhea/Post-Antibiotic Treatment
• Gut Flora/Gut Microbiome Restoration
• Others
• Vaginal Health
• Urinary Tract Health
  • Kidney Stones
  • UTIs
  • Others
• Oral Health
• Anti/Healthy Ageing
• Allergies/Asthma
• Bone & Joint Health
  • Osteoarthritis
  • Osteoporosis/Low Mineral Bone Density
  • Inflammation
• Brain/Mental Health
  • Sleep
  • Cognition
  • Mood
  • Depression
  • Focus
• Cardiovascular Health
• Circulation
• Energy/Fatigue Reduction
• Metabolic Syndrome/Blood Glucose
• Liver Health
• Energy
• Immunity/Respiratory Infections
• Nutrient Absorption
• Skin-Hair-Nails
  • Atopic Dermatitis & Eczema
  • Acne
  • Rosacea
  • Hair Growth/Hair Loss
  • Skin Microbiome
  • Others
• Sports
• Women's Health
  • Fertility
  • Menopause
  • Pregnancy
  • PCOS
  • Vaginal Health & Health Vaginal Microbiome
  • Vaginal Infections (BV/VVC)
  • Pregnancy Outcomes
  • Others
• Men's Health & Men's Fertility
• Weight Management
• Pediatric Health
  • Colic
  • Constipation
  • Regurgitation
  • Atopic Dermatitis
  • Others
• Others

By Age

• Infant
• Children
• Adults
• Seniors

By Distribution Channel

• Supermarkets/Hypermarkets
• Pharmacies and Drug Stores
• Convenience Stores
• Online Retailers
• Other Distribution Channels

Key Developments

• On July 01, 2024, Herbalife, a premier health and wellness company and community, partnered with the Indian Olympic Association (IOA) as the official nutrition partner for Team India at the Summer Olympics 2024. This marks Herbalife's third consecutive Summer Olympics as the official nutrition partner for Team India.
• On July 18, 2023, Myprotein, one of the leading online sports nutrition brands, launched three new products for its Indian consumers. Targeting the nutrition needs of the subcontinent, the new products sit under the Clear Whey, Pre-workout and Keventers verticals and will allow the fitness community in India to achieve their personal goals while enjoying a breadth of new flavors.
• On September 06, 2024, Bengaluru-based startup launched Supply6 360 as an all-in-one supplement designed to bridge dietary gaps, providing essential vitamins, probiotics and prebiotics to support overall well-being.
• On January 12, 2024, Tata Consumer Products announced that it has signed definitive agreements to acquire up to 100% of the issued equity share capital of Organic India, one of the strongest 'better for you' organic brands spanning Food & Beverages and Herbal & Traditional Supplements.

Why Purchase the Report?

• To visualize the India food supplement market segmentation based on ingredient, dosage, application, age and distribution channel, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of India food supplement market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The India food supplement market report would provide approximately 60 tables, 67 figures and 209 pages.

Target Audience 2024

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies