Global Smart Baby Monitor Market - 2024-2031

Overview

The global smart baby monitor market reached US$ 1.7 billion in 2023 and is expected to reach US$ 2.6 billion by 2031, growing at a CAGR of 5.8% during the forecast period 2024-2031.

Smart baby monitors are high-tech gadgets for ensuring a child's safety and great convenience for parents. They have an added-on feature of modern technology into conventional baby monitors. They go beyond just audio and visual recording by the introduction of features, such as an alarm for motion detection, heart rate and oxygen level detection, temperature sensors, and even two-way communication. Smart baby monitors work with Wi-Fi and Bluetooth, allowing the parents to observe their infants from anywhere using their mobile applications or screens. They vary widely from keeping a baby safe while sleeping to tracking developmental trends and changes.

Market Dynamics: Drivers & Restraints

Rise in Technological Advancements

Technological advancement is one of the most important factors fuelling the growth of the global smart baby monitor market. This is the revolution in the way parents can monitor and care for their children. With new technologies like AI-based analytics, IoT integration, and advanced sensors, current baby monitors have transformed from simple audio-visual devices into a sophisticated tool that can measure heart rate, oxygen levels, sleep patterns, and other vital signs. The simple fact that real-time monitoring can be facilitated through a Wi-Fi and cloud facility enables parents to be in touch even while away. Enhanced developments of machine learning and voice recognition have personalized insights and alerts for the monitors to enrich its functionality.

For instance, in October 2024, Royal Philips has launched the Philips Avent Premium Connected Baby Monitor, featuring SenseIQ sleep, breathing-tracking, and cry-detection technologies. The device includes a baby unit camera, parent unit, and a mobile app for parents to monitor their baby. The SenseIQ tracking technology evaluates Billions of pixels and converts chest motions into sleep status and breathing rate updates.

Data Privacy and Security Concerns

The global smart baby monitor market faces challenges due to data privacy and security concerns. These devices, relying on Wi-Fi, Bluetooth, and cloud-based technology, are vulnerable to hacking and unauthorized access, exposing sensitive information like video feeds and personal data. The lack of robust encryption standards and inconsistent security measures across brands further exacerbate the issue. Manufacturers must invest in advanced security protocols and educate consumers on safe usage practices, but this could increase product complexity and development costs, potentially slowing market growth.

Segment Analysis

The global smart baby monitor market is segmented based on product type, mode of communication, distribution channel and region.

Product type:

Video monitors segment is expected to dominate the smart baby monitor market share

The video monitors segment holds a major portion of the smart baby monitor market share and is expected to continue to hold a significant portion of the smart baby monitor market share during the forecast period.

Video baby monitors are a significant part of the smart baby monitor market due to their comprehensive monitoring capabilities, which allow parents to remotely monitor their children's activities. These devices offer audio and visual insights, enhancing parents' peace of mind. Additionally, many video monitors come with advanced features like night vision, temperature monitoring, motion detection, and alerts for unusual activity, making them increasingly important for parents ensuring their child's well-being.

For instance, in August 2024, Jartoo, a leading baby care technology company, has introduced a revolutionary baby monitor with an exclusive cry sensor and 2K video quality, providing parents with enhanced safety, convenience, and peace of mind.

Distribution channel:

Online segment is the fastest-growing segment in smart baby monitor market share

The online segment is the fastest-growing segment in the smart baby monitor market share and is expected to hold the market share over the forecast period.

The global smart baby monitor market is significantly influenced by the online segment, which serves as a distribution channel for both established brands and emerging players. E-commerce platforms like Amazon and Walmart offer consumers a convenient way to compare features, prices, and reviews of smart baby monitors. This has expanded the market's reach, allowing brands to cater to a global audience without the need for extensive physical retail infrastructure. The integration of user-generated content builds consumer trust and drives purchasing decisions. As digital penetration and smartphone usage increase, the online segment is expected to remain dominant.

In August 2023, Masimo, a renowned global leader in noninvasive monitoring technologies, officially launched its innovative Stork smart home baby monitoring system in the U.S. The Stork system is designed to provide parents with an advanced, reliable way to monitor the health and well-being of their babies from the comfort of their home.

Geographical Analysis

North America is expected to hold a significant position in the smart baby monitor market share

North America holds a substantial position in the smart baby monitor market and is expected to hold most of the market share.

North America is a key player in the global smart baby monitor market due to high consumer awareness, adoption of advanced technologies, and emphasis on child safety. The region's robust internet infrastructure and high smartphone penetration enable seamless connectivity and remote monitoring capabilities. Rising disposable incomes and a preference for premium products contribute to market growth. Major players and continuous technological innovation in the US and Canada enhance product availability and diversity. Government regulations and standards for baby safety further encourage the adoption of these devices, positioning North America as a key driver in the global smart baby monitor market.

For instance, in February 2024, US infant-care start-up Harbor has raised $3.7m in a seed round to launch a smart baby monitor that streams with or without internet access. The idea was conceived after co-founder and CEO Kevin Lavelle, chairman of Mizzen+Main, experienced a camera losing connection to his phone's app, proving that app-based systems cannot be trusted as true baby monitors.

Asia-Pacific is growing at the fastest pace in the smart baby monitor market

Asia-Pacific holds the fastest pace in the smart baby monitor market and is expected to hold most of the market share.

The Asia-Pacific region is driving growth in the global smart baby monitor market due to urbanization, rising disposable incomes, and child safety awareness. The middle-class population in the region is demanding advanced baby care products, including smart monitors. Countries like China, Japan, South Korea, and India are adopting IoT and smart home technologies, creating a favourable environment for market expansion. The growing number of working parents in the region emphasizes the need for reliable, real-time monitoring solutions. E-commerce growth and affordable smart baby monitors from local and international players further enhance market accessibility.

For instance, in February 2023, Bonoch, a smart childcare brand, has introduced a long-range baby monitor that offers comprehensive coverage throughout the household without requiring a Wi-Fi connection, providing a worry-free experience for parents of young children.

Moreover, in May 2024, Xiaomi has launched its "Baby Care Edition" smart camera in China, offering a comprehensive monitoring solution with intelligent features, focusing on parental peace of mind and privacy.

Competitive Landscape

The major global players in the smart baby monitor market include VTech Communications, Inc, Motorola, Inc, Dorel Industries Inc, Panasonic Corporation, Samsung Electronics Co. Ltd, Netgear Inc, Lorex Technology Inc, Summer Infant, Inc., Arlo, Technologies, Inc, iBaby Labs, Inc among others.

Emerging Players

The emerging players in the smart baby monitor market include Nanit, Owlet, Inc, Hubble Connected Angelcare Monitors Inc and among others.

Key Developments

• In October 2024, Tiny Traveler, a baby monitoring company, has partnered with Kneron, a leader in edge AI technology, to release a series of smart baby cameras equipped with Kneron's advanced AI chips. This collaboration aims to support infant safety and development, transforming how parents can remotely monitor and engage with their children, thereby enhancing their child-rearing experience.
• In September 2023, VTech, a pioneer in parenting technology, has introduced its latest product, the V-Care VC2105 Smart Nursery Baby Monitor, which uses local AI for real-time alerts and baby sleep analytics, making it the best monitor on the market.

Why Purchase the Report?

• Pipeline & Innovations: Reviews ongoing clinical trials, product pipelines, and forecasts upcoming advancements in medical devices and pharmaceuticals.
• Product Performance & Market Positioning: Analyzes product performance, market positioning, and growth potential to optimize strategies.
• Real-World Evidence: Integrates patient feedback and data into product development for improved outcomes.
• Physician Preferences & Health System Impact: Examines healthcare provider behaviors and the impact of health system mergers on adoption strategies.
• Market Updates & Industry Changes: Covers recent regulatory changes, new policies, and emerging technologies.
• Competitive Strategies: Analyzes competitor strategies, market share, and emerging players.
• Pricing & Market Access: Reviews pricing models, reimbursement trends, and market access strategies.
• Market Entry & Expansion: Identifies optimal strategies for entering new markets and partnerships.
• Regional Growth & Investment: Highlights high-growth regions and investment opportunities.
• Supply Chain Optimization: Assesses supply chain risks and distribution strategies for efficient product delivery.
• Sustainability & Regulatory Impact: Focuses on eco-friendly practices and evolving regulations in healthcare.
• Post-market Surveillance: Uses post-market data to enhance product safety and access.
• Pharmacoeconomics & Value-Based Pricing: Analyzes the shift to value-based pricing and data-driven decision-making in R&D.

The global smart baby monitor market report delivers a detailed analysis with 60+ key tables, more than 50 visually impactful figures, and 176 pages of expert insights, providing a complete view of the market landscape.

Target Audience 2023

• Manufacturers: Pharmaceutical, Medical Device, Biotech Companies, Contract Manufacturers, Distributors, Hospitals.
• Regulatory & Policy: Compliance Officers, Government, Health Economists, Market Access Specialists.
• Technology & Innovation: AI/Robotics Providers, R&D Professionals, Clinical Trial Managers, Pharmacovigilance Experts.
• Investors: Healthcare Investors, Venture Fund Investors, Pharma Marketing & Sales.
• Consulting & Advisory: Healthcare Consultants, Industry Associations, Analysts.
• Supply Chain: Distribution and Supply Chain Managers.
• Consumers & Advocacy: Patients, Advocacy Groups, Insurance Companies.
• Academic & Research: Academic Institutions.