Global Packaged Coconut Water Market - 2024-2031

Report Overview

Global Packaged Coconut Water Market reached US$ 4.2 billion in 2023 and is expected to reach US$ 8.9 billion by 2031, growing with a CAGR of 9.84 % during the forecast period 2024-2031.

The global packaged coconut water market is rapidly growing due to increased health awareness and the popularity of natural beverages. Consumers favor coconut water for its hydration and nutritional benefits, especially among health-conscious individuals and athletes. Key players are innovating with flavored and organic options, while expanding distribution through e-commerce, positioning the market for further growth, particularly in emerging regions.

In major coconut-producing countries, about 12.26 million hectares yield around 66.67 billion nuts, with a productivity rate of 5,440 nuts per hectare. This highlights the significance of coconuts as an agricultural commodity for local economies and the global market. As demand for coconut products rises, enhancing productivity will be crucial to sustaining supply and supporting market growth.

Asia-Pacific leads the global packaged coconut water market, with coconut exports growing 41% to US$ 393 million, according to the India Brand Equity Foundation. Key markets like Vietnam and UAE, along with China's status as the top importer, underscore strong demand. With abundant resources and increasing exports, the region is well-positioned to meet the rising global appetite for coconut water.

Market Dynamics

Rising Demand for Convenient Products

The global packaged coconut water market is experiencing significant growth driven by the increasing demand for convenient and ready-to-drink products. As the employment-to-population ratio rises to 58%, according to The World Bank Group, a larger segment of the population is engaged in work, leading to busier lifestyles. In this context, consumers are seeking healthier beverage options that are easily portable.

Coconut water, known for its natural hydration and electrolyte content, aligns perfectly with this trend, making it a popular choice among health-conscious individuals. Additionally, the rise of health trends has prompted brands to innovate with new flavors and packaging formats, enhancing the appeal of coconut water. With greater availability in stores and cafes, this convenient beverage is becoming more accessible, further fueling its popularity in the global market.

Introduction of Innovative and Convenient Products

The global packaged coconut water market has been seeing significant innovation, with various brands reaching out for innovation. For instance, in July 2022, Vita Coco expanded its offerings by introducing coconut water in 16.9-ounce aluminum cans. Available in mango and original with pulp flavors, this ready-to-drink option is designed for hot weather refreshment. The use of aluminum cans preserves the juice by blocking sunlight and aligns with sustainability efforts.

Meanwhile, Del Monte made strides in June 2021 by launching its King Coconut Water in a 250 ml tetra pack, becoming the first brand in India to offer this product. King Coconut Water is noted for its unique flavor and health benefits, tapping into the growing demand for healthier beverage choices. These innovative flavor introductions and convenient packaging options reflect a broader trend in the market, catering to consumer preferences for both taste and sustainability.

Supply Constraints

Supply constraints in the coconut water industry significantly hinder market growth by limiting production and distribution capabilities. Factors such as climate dependency and geographical limitations affect the availability of coconuts, while labor shortages can restrict harvesting efficiency. These challenges create a mismatch between surging consumer demand for coconut water and the ability of producers to meet it, leading to increased prices and occasional shortages.

Additionally, the emphasis on sustainable farming practices, along with regulatory challenges in exporting countries, further complicates the supply landscape. As companies struggle to maintain consistent quality and availability, the overall growth of the packaged coconut water market is restrained, preventing it from fully capitalizing on its expanding consumer base.

Market Segment Analysis

The global packaged coconut water market is segmented based on type, Flavors, packaging, distribution channel and region.

Convenience Provided by then Plastics Bottle

The global packaged coconut water market is segmented based on packaging into tetra packs, metal cans and plastic bottles. Plastic bottles have become the dominant packaging choice for coconut water due to their lightweight, convenient and portability. They are easy to handle, making them ideal for on-the-go consumption, which aligns perfectly with the lifestyle of many consumers today.

For instance, B Natural's introduction of packaged tender coconut water in plastic bottles in April 2023, caters to the demand for refreshing and hydrating beverages that can be enjoyed anywhere, reinforcing the brand's commitment to delivering the best refreshment in a format that fits modern life. Additionally, plastic bottles offer excellent barrier properties, preserving the freshness and quality of the coconut water. They can be customized in convenient sizes further enhancing their appeal.

Market Geographical Share

Larger Production Activities in Asia-Pacific

The impressive statistics surrounding coconut production in India underscore the significant role of Asia-Pacific in the global packaged coconut water market. With India as the world's largest coconut producer, covering 2,277.18 thousand hectares and yielding over 20,535 million nuts in 2022-23, according to according to the India Brand Equity Foundation, the potential for value-added products like packaged coconut water is substantial.

The region's dominance is further highlighted by the high productivity rates, averaging 9,018 nuts per hectare, supported by a robust industry that contributes approximately US$ 3.88 billion to India's GDP. The cultivation of coconuts, primarily concentrated in states like Kerala, Karnataka, Tamil Nadu and Andhra Pradesh collectively accounting for over 89% of the area and production ensures a steady supply of quality coconuts for processing.

The Indian government's commitment to supporting this sector, including the allocation of US$ 10 million for expanding cultivation and establishing processing units, sets a strong foundation for growth in the packaged coconut water market. Additionally, the significant rise in coconut exports, including a 41% increase in 2022, indicates a growing demand for coconut-based products, both domestically and internationally.

Market Competitive Landscape

The major global players in the market include ITC Limited, Del Monte Foods Inc., The Vita Coco Company, The Tetra Pak Group, Dabur India Limited, Thai Agri Foods Public Company Limited, Storia Foods & Beverages, Rollins International Pvt. Ltd., C2O Coconut Water and PepsiCo (O.N.E. Coconut Water).

Russia-Ukraine War Impact

The Russia-Ukraine war has significantly disrupted the global packaged coconut water market, primarily through supply chain challenges and rising commodity prices. Many countries rely on imports for coconuts and related products and the conflict has led to increased shipping costs and logistical delays. Additionally, the war has exacerbated inflation, leading to higher consumer prices, which may deter some from purchasing premium products like coconut water.

Moreover, the conflict has impacted agricultural production in the region, affecting the overall coconut supply. As nations seek alternative sources for their coconut water, there may be a shift in trade dynamics. This realignment could create opportunities for growth in some regions but may also lead to increased competition and variability in global product availability.

By Type

Non Concentrated

Concentrated

By Flavors

Pineapple

Lemonade

Mango

Cafe Latte

Others

By Packaging

Tetra packs

Metal Cans

Plastic bottles

By Distribution Channel

Supermarkets/ Hypermarkets

Grocery/Convenience Stores

Online

By Region

North America

US

Canada

Mexico

Europe

Germany

UK

France

Italy

Rest of Europe

South America

Brazil

Argentina

Rest of South America

Asia-Pacific

China

India

Japan

Australia

Rest of Asia-Pacific

Middle East and Africa

Key Developments

In April 2023, ITC launched B Natural Select Tender Coconut Water, leveraging its expertise in the fruit beverage segment. The product comes in 200 ml and 750 ml packages.

In July 2022, Vita Coco expanded its offerings by introducing coconut water in 16.9-ounce aluminum cans. Available in mango and original with pulp flavors, this ready-to-drink option is designed for hot weather refreshment.

In June 2021, Del Monte made strides by launching its King Coconut Water in a 250 ml tetra pack, becoming the first brand in India to offer this product. Known for its unique flavor and health benefits, King Coconut Water tapped into the growing demand for healthier beverage choices.

Why Purchase the Report?

To visualize the global packaged coconut water market segmentation based on type, Flavors, packaging, distribution channel and region, as well as understand key commercial assets and players.

Identify commercial opportunities by analyzing trends and co-development.

Excel spreadsheet containing a comprehensive dataset of the packaged coconut water market, covering all levels of segmentation.

PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.

Product mapping available as excel consisting of key products of all the major players.

The global packaged coconut water market report would provide approximately 70 tables, 63 figures and 211 pages.

Target Audience 2024

Manufacturers/ Buyers

Industry Investors/Investment Bankers

Research Professionals

Emerging Companies