Global Frozen Bakery Products Market - 2024-2031

Report Overview

Global Frozen Bakery Products Market reached US$ 25.1 billion in 2023 and is expected to reach US$ 38.9 billion by 2031, growing with a CAGR of 5.63% during the forecast period 2024-2031.

The global frozen bakery products market is experiencing high growth driven by factors like convenience and health consciousness. As consumers lead increasingly busy lives, there's a rising demand for quick and ready-to-eat options, including frozen pastries and sandwiches. Innovations in freezing technology have significantly enhanced product quality, resulting in improved taste and longer shelf life, making these products more appealing to both consumers and retailers.

As companies introduce diverse flavors and cater to dietary preferences, including gluten-free and plant-based options the demand for such products is increasing rapidly. For instance, in August 2024, Wildgrain, the first bake-from-frozen bread delivery service, released its plan to a Gluten-Free Box, featuring artisanal baked goods made with traditional techniques.

The increase in the worker population ratio in Asia-Pacific, rising from 45.2% to 46.9%, according to Ministry of Statistics & Program Implementation indicates a growing labor force that drives demand for convenient food options, including frozen bakery products. As more individuals enter the workforce, their increased disposable income and busy lifestyles lead to a preference for ready-to-eat items.

Market Dynamics

Growing Consumer Preference for Convenience Food Options

The increasing employment-to-population ratio, currently at 58%, according to The World Bank Group, indicates a larger segment of the population engaged in work, leading to busier lifestyles. As urbanization continues, many consumers find themselves with limited time to prepare meals, creating a strong demand for convenient food solutions. This shift toward ready-to-eat and easy-to-prepare options as a practical choice, appealing to those who prioritize time savings.

Additionally, the growing preference for convenience is driving innovation within the frozen bakery sector. Manufacturers are responding by expanding their product ranges to include diverse and flavorful options that cater to busy consumers. This trend enhances consumer satisfaction and solidifies the role of frozen baked goods in the global market, as they become increasingly integral to modern dining habits and lifestyles.

Technological Advancements in Frozen Bakery Products

Technological advancements in the global frozen bakery products market are significantly enhancing both production processes and product quality. For instance, High-Pressure Processing technology allows manufacturers to create products with extended shelf life while retaining freshness and flavor. Similarly, cryogenic freezing, using liquid nitrogen or carbon dioxide, rapidly freezes items to preserve their texture and taste, ensuring they maintain a fresh-baked appeal.

Innovations like blast freezing further enhance the qualities, making frozen baked goods more appealing to consumers. Additionally, advancements in packaging, such as modified atmosphere packaging, help extend shelf life and maintain product integrity, catering to health-conscious buyers. Automation in production lines boosts efficiency and reduces labor costs, ensuring consistent quality control.

High Costs of Frozen Bakery Products

High costs in the global frozen bakery products market significantly impact both producers and consumers restraining the market growth. This is primarily through increased production expenses. Rising prices for key ingredients like flour and sugar, coupled with higher energy costs for freezing and storage, force manufacturers to raise retail prices. This leads to price sensitivity among consumers, who may opt for cheaper alternatives, such as fresh or non-frozen items.

As production costs rise, manufacturers often pass these costs onto consumers. If prices become too high, consumers may turn to cheaper alternatives, such as fresh bakery items or non-frozen options. Price-sensitive consumers might limit their purchases or choose not to buy premium frozen products, leading to decreased sales volumes. Additionally, high costs hinder innovation and market entry.

Market Segment Analysis

The global frozen bakery products market is segmented based on type, form, distribution channel and region.

Consumer Preference for Ready-to-Bake Products

The global frozen bakery products market is segmented based on form into ready-to-bake, ready-to-thaw, ready-to-proof and others. The ready-to-bake segment dominates the market growth due to its convenience and alignment with consumer preferences for quick meal solutions. These products require minimal preparation making them especially appealing to busy households and food service businesses.

The creates the experience of fresh baked goods and associate it with fresh products with higher quality for consumers. Moreover, the versatility and customization options of ready-to-bake items contribute significantly to their popularity. Consumers have a choice to add personal touches, such as toppings or fillings, catering to individual tastes and dietary needs. The increased trend towards home baking, particularly post-pandemic, has further driven demand for these products.

Market Geographical Share

Quick And Easy Meal Options in Asia-Pacific

The dominance of the Asia-Pacific region in the frozen bakery market is primarily driven by increasing consumer demand for convenience foods, fueled by urbanization and busy lifestyles. As consumers seek quick and easy meal solutions, frozen bakery products have become increasingly popular. The expansion of modern retail channels, including supermarkets and online grocery shopping, has made these products more accessible, contributing to rising consumption rates.

The region's diverse culinary preferences attract a wide range of tastes, enhancing market appeal. Additionally, the globalization of food trends has introduced Western influences, prompting manufacturers to diversify their offerings with new flavors and healthier options that appeal to health-conscious consumers, further solidifying the region's market leadership.

Market Competitive Landscape

The major global players in the market include General Mills, Inc., Nestle S.A., GCMMF, Rich Products Corporation, BIMBO Food Service USA., George Weston Limited, Harlan Bakeries, LLC, EUROPASTRY, Flowers Foods and Vandemoortele NV.

Russia-Ukraine War Impact

The Russia-Ukraine war has significantly impacted the frozen bakery market by disrupting supply chains and increasing ingredient costs, particularly for wheat and oil, as both countries are major producers. This has led to higher prices for frozen products, affecting manufacturers' profitability. Additionally, logistical challenges, including transportation delays and rising shipping costs, have complicated distribution.

AI Impact

AI is transforming the frozen bakery market by improving production efficiency through automation, lowering costs and enhancing product consistency. This helps manufacturers understand consumer preferences for targeted marketing and product innovation. AI also optimizes supply chain management by forecasting demand accurately and reducing waste, while enhancing quality control with real-time monitoring.

By Type

Cakes & Muffins

Biscuits & Bread

Brownies & Bars

Rolls & Twirls

Pizza Crust & Donuts

Others

By Form

Ready-to-bake

Ready-to-thaw

Ready-to-proof

Others

By Distribution Channel

Artisan Bakers

Convenience Stores

Hypermarkets and Supermarkets

Industrial

Others

By Region

North America

US

Canada

Mexico

Europe

Germany

UK

France

Italy

Spain

Rest of Europe

South America

Brazil

Argentina

Rest of South America

Asia-Pacific

China

India

Japan

Australia

Rest of Asia-Pacific

Middle East and Africa

Key Developments

In March 2024, SwissBake, a prominent bakery and culinary ingredient brand, celebrated a decade of successful operations in Asia and the Middle East. To mark this milestone, the company announced plans to expand its portfolio into the Frozen Foods category. Currently, SwissBake offers over 350 products across 16 international markets.

In August 2024, Lancaster Colony Corp. introduced a new gluten-free frozen bread line from New York Bakery, featuring a patent-pending formulation. This is the brand's first gluten-free offering, including Garlic Texas Toast and Five Cheese Texas Toast, designed to maintain the texture and volume of traditional breads.

In August 2023, Woman-owned Gluten Free Easy launched its frozen, gluten-free dough products for retail after years of direct sales. Specializing in items like puff pastry, pita dough and pizza dough, the company emphasize that their 100% gluten-free products are made in a certified facility.

Why Purchase the Report?

To visualize the global frozen bakery products market segmentation based on type, form, distribution channel and region, as well as understand key commercial assets and players.

Identify commercial opportunities by analyzing trends and co-development.

Excel spreadsheet containing a comprehensive dataset of the frozen bakery products market, covering all levels of segmentation.

PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.

Product mapping available as excel consisting of key products of all the major players.

The global frozen bakery products market report would provide approximately 62 tables, 58 figures and 210 pages.

Target Audience 2024

Manufacturers/ Buyers

Industry Investors/Investment Bankers

Research Professionals

Emerging Companies