Singapore Probiotic Drinks Market - 2024-2027

Report Overview

The Singapore Probiotic Drinks market recorded a value of US$ 79.92 million in 2023 and is expected to reach a value of US$ 102.95 million in 2027, growing at a CAGR of 6.67% during the forecast period (2024-2027).

As more consumers become aware of the benefits of probiotics for gut health, immunity, and overall well-being, there is a rising demand for beverages that offer these benefits. This shift towards health-conscious consumption is driving the market to expand its offerings, with manufacturers introducing new probiotic drinks that cater to specific health concerns, such as digestive health, immune support, and even mental wellness. The trend is further fueled by the increasing prevalence of lifestyle-related health issues, which has led consumers to seek out functional beverages as part of a preventive health strategy.

Continuous innovation in product formulation is another significant trend within the Singapore probiotic drinks market. For instance, in May 2023, Fonterra introduced a probiotic powdered drink in Singapore, targeting the expanding middle-class market in Southeast Asia. The drink features two probiotic strains, LactoB HN001 and BifidoB HN019, along with zinc and vitamins C and D, and is offered in a sparkling orange flavor with twelve 6-gram sachets per can.

Market Drivers

The Rise of Functional Beverages

The Singapore probiotic drinks market is expanding as part of the broader trend towards functional beverages. This growth is driven by a shift in consumer attitudes, with more individuals seeking products that contribute to their health and wellness goals. Probiotic drinks, known for their potential benefits in improving gut health and boosting the immune system, fit well within this trend. As consumers become more health-conscious and educated about the benefits of probiotics, the market for these drinks is experiencing increased demand.

As the market for probiotic drinks grows, there is a need for effective communication about the benefits and scientific backing of probiotics. Companies are investing in educating consumers about the health benefits of their probiotic products. For instance, on May 2, 2023, Curated Culture, a functional beverage company, announced a fundraising initiative to fuel its expansion into the sports nutrition sector. This move comes from the company's initial success with its dairy- and sugar-free probiotic teas, resonating well with health-conscious consumers.

The rise of functional beverages is leading to a surge in innovation within the Singapore probiotic drinks market. For instance, in March 2022, Probicient and Origgin Ventures partnered with Brewerkz, Singapore's longest-running craft brewery, to introduce the world's first probiotic beer. This innovative beverage combines the benefits of probiotics with the unique characteristics of beer, despite the presence of antimicrobial compounds like ethanol, organic acids, and hops that typically inhibit probiotic survival.

Continuous Innovations in Probiotic Drinks

The rising consumer demand for products that deliver specific health benefits is a key factor propelling innovation in the probiotic drinks market. As consumers become more educated about the role of probiotics in supporting gut health, immune function, and mental well-being, they are seeking out beverages that offer enhanced and targeted health benefits. Innovations such as probiotic drinks with added nutrients, adaptogens, and natural flavors align with this demand, providing consumers with more sophisticated options that meet their health needs.

The Singapore probiotic drinks market is experiencing significant expansion, largely due to ongoing innovations. For instance, in March 2024, Yakult Singapore Pte Ltd, renowned for its premium probiotic cultured drinks, introduced its latest product, Yakult Gold. It is designed specifically for health-conscious consumers who are mindful of their sugar intake and calorie consumption. By continuously introducing diverse products, manufacturers are attracting health-conscious consumers, thus driving market growth.

Market Restraints

Variability in the Effectiveness of Probiotic Strains

The Singapore probiotic drinks market faces challenges related to the variability in the efficacy of different probiotic strains. Not all probiotic strains are equally effective, and their benefits can vary depending on factors such as dosage, viability, and how they interact with the gut microbiome. This inconsistency can lead to mixed consumer experiences and perceptions about the effectiveness of probiotic drinks.

When consumers do not see the expected health benefits, their confidence in probiotic products can be diminished, which negatively affects market growth and acceptance. The variability in the effectiveness of probiotic strains can impact consumer trust and market acceptance. When products fail to meet these expectations due to ineffective strains, it can lead to dissatisfaction and reduced repeat purchases. This lack of consistency in product performance can erode consumer trust and make it more challenging for companies to build

Market Segment Analysis

The Singapore probiotic drinks market is segmented based on type, ingredient, application, age, and distribution channel.

Drinkable Yogurt's Popularity as a Convenient, Nutritious Option Drives the Segment Growth

Drinkable yogurt holds a significant share in the Singapore probiotic drinks market due to its growing popularity among health-conscious consumers seeking convenient and nutritious options. With a focus on gut health and wellness, drinkable yogurt products, often enriched with probiotics, appeal to those looking to enhance their digestive health and overall well-being. The market has seen a rise in innovative flavors and formulations, catering to diverse tastes and dietary preferences.

Additionally, the trend toward functional beverages has propelled drinkable yogurt into the spotlight. The availability of these drinks in supermarkets, convenience stores, and online platforms has further contributed to their accessibility and appeal. In May 2021, Yanmi Yogurt, Singapore's pioneer of purple-rice yogurt drinks, unveiled a new menu featuring over 17 fresh fruit smoothie varieties. The offerings include three main series: Mango, Strawberry, and Avocado, along with a limited-edition series that changes with the seasons.

Sustainability Analysis

Sustainability plays a crucial role in this market, as brands increasingly prioritize eco-friendly sourcing and packaging to minimize environmental impact. Many companies are shifting towards using organic ingredients and sustainable farming practices, contributing to biodiversity and soil health. Additionally, the adoption of recyclable or biodegradable packaging materials is becoming more prevalent, aligning with Singapore's Green Plan 2030 goals.

Consumer preferences are also leaning towards local brands, reducing carbon footprints associated with transportation. Furthermore, education on the health benefits of probiotics is fostering a culture of wellness, encouraging responsible consumption. Collaborations with local farmers and producers are enhancing supply chain transparency and supporting the local economy.

Unmet Needs

As consumers become more aware of the specific health benefits associated with different probiotic strains, there is a growing interest in drinks that offer targeted support for particular health issues, such as digestive health, immunity, mental well-being, or skin health. However, the market currently lacks a wide range of products that address these specific needs. Additionally, the concept of personalized nutrition, where products are tailored to an individual's unique health profile, is still in its nascent stages within the probiotic drinks market.

Despite the growing interest in probiotics, many consumers still lack a clear understanding of the different probiotic strains, their specific benefits, and how to incorporate them effectively into their diets. This knowledge gap can lead to confusion and hesitancy in making purchasing decisions, ultimately limiting market growth. There is a significant need for more comprehensive consumer education initiatives, both from manufacturers and health professionals, to bridge this gap and empower consumers to make informed choices.

Market Competitive Landscape

The major players in the market include Craft & Culture, Probiotics Kitchen, The Grain Factory Pte Ltd., Fizzicle Kombucha & Kefir, Wild Boocha Kombucha, YOCHA Kombucha, Artisanal Yogurt, Wanting Kimchi and Tea Pulse Pte Ltd.

By Type

Drinkable Yogurt

Kombucha

Kefir

Tepache

Others

By Ingredient

Lactobacillus

Streptococcus

Bifidobacterium

Others

By Application

Gastrointestinal Health

Gut Microbiota/Microbiome Balance

Digestion

Constipation

Bloating

Diarrhea

Leaky Gut

Inflammation

Immune System

Others

Gluten sensitivity

Abdominal Pain

GERD/Helicobacter pylori

Antibiotic-Associated Diarrhea/Post-Antibiotic Treatment

Gut Flora/Gut Microbiome Restoration

Others

Vaginal Health

Urinary Tract Health

Kidney Stones

UTIs

Others

Oral Health

Anti/Healthy Ageing

Allergies/Asthma

Bone & Joint Health

Osteoarthritis

Osteoporosis/Low Mineral Bone Density

Inflammation

Brain/Mental Health

Sleep

Cognition

Mood

Depression

Focus

Cardiovascular Health

Circulation

Energy/Fatigue Reduction

Metabolic Syndrome/Blood Glucose

Liver Health

Energy

Immunity/Respiratory Infections

Nutrient Absorption

Skin-Hair-Nails

Atopic Dermatitis & Eczema

Acne

Rosacea

Hair Growth/Hair Loss

Skin Microbiome

Others

Sports

Women's Health

Fertility

Menopause

Pregnancy

Pcos

Vaginal Health & Health Vaginal Microbiome

Vaginal Infections (Bv/Vvc)

Pregnancy Outcomes

Others

Men's Health & Men's Fertility

Weight Management

Pediatric Health

Colic

Constipation

Regurgitation

Atopic Dermatitis

Others

Others

By Age

Infant

Children

Adults

Seniors

By Distribution Channels

Supermarkets/Hypermarkets

Pharmacies and Drug Stores

Convenience Stores

Online Retailers

Other Distribution Channels

Key Developments

In May 2024, CULVITA, a pioneer in natural beverage solutions, launched its Ambient Pre & Probiotic Fruit drinks in Singapore, following its initial release in Malaysia in October 2023. Manufactured by Culvita Sdn Bhd, these innovative drinks are crafted from fresh fruit sourced from pesticide-free organic farms.

In August 2021, Soynergy, a Singapore-based start-up, introduced an innovative probiotic drink made from okara, a byproduct of soy milk production. Utilizing its advanced biotech platform, Soynergy aims to promote zero-waste food manufacturing, aligning with sustainable practices in the food industry.

Why Purchase the Report?

To visualize the Singapore probiotic drinks market segmentation based on type, ingredient, application, age, and distribution channel, as well as understand key commercial assets and players.

Identify commercial opportunities by analyzing trends and co-development.

Excel data sheet with numerous data points of Singapore probiotic drinks market-level with all segments.

PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.

Product mapping available as excel consisting of key products of all the major players.

The Singapore probiotic drinks report would provide approximately 42 tables, 59 figures and 210 pages.

Target Audience 2024

Manufacturers/ Buyers

Industry Investors/Investment Bankers

Research Professionals

Emerging Companies