Singapore Probiotic Food Market - 2024-2027

Report Overview

Singapore Probiotic Food Market reached US$ 177.10 million in 2023 and is expected to reach US$ 231.61 million by 2027, growing with a CAGR of 7.07% during the forecast period 2024-2027.

The Singapore probiotic food market is an evolving and dynamic segment within the broader health and wellness industry, driven by increasing consumer awareness of the benefits of gut health and overall well-being. Probiotics, which are live microorganisms that provide health benefits when consumed in adequate amounts, have garnered significant interest due to their potential to improve digestive health, boost the immune system and enhance general wellness.

Singapore's diverse and health-conscious population is a key factor propelling the market. With a high standard of living and access to global health trends, consumers in Singapore are increasingly inclined towards functional foods that offer more than just basic nutrition. Probiotics fit well into this category, offering specific health benefits that resonate with individuals seeking to maintain or improve their health through diet. This has led to the proliferation of probiotic products in supermarkets, specialty stores and online platforms, making them more accessible to a broader audience.

The Singapore probiotic food market is positioned for growth, supported by a health-conscious population and a rising demand for functional foods. While there are challenges, such as competition and cost barriers, the market's potential remains strong as consumers continue to prioritize health and wellness in their dietary choices.

Market Drivers

Increasing Availability of Probiotic Products

The increasing availability of probiotic products plays a pivotal role in driving the growth of the Singapore probiotic food market by making these products more accessible to a wider consumer base. As probiotic products become more widely distributed and easily obtainable, they are introduced to more consumers, boosting market penetration and expanding consumer choice.

In Singapore, the rise in availability can be observed through several key developments. Retail chains, supermarkets and specialty health stores are increasingly stocking a diverse array of probiotic products. This includes not just traditional items like yogurt and kefir, but also a variety of innovative offerings such as probiotic-infused snacks, beverages and dietary supplements. For example, major supermarket chains like FairPrice and Cold Storage now feature dedicated sections for health foods, where consumers can easily find a range of probiotic products.

The growth of online shopping platforms further amplifies the availability of probiotics. E-commerce sites such as Lazada, Shopee and Red Dot Payment have expanded their inventory to include numerous probiotic products, providing consumers with the convenience of shopping from home. These platforms also offer detailed product descriptions, reviews and comparisons, helping consumers make informed purchasing decisions and fostering greater trust in probiotic products.

The expansion of distribution channels, including direct-to-consumer (DTC) models and subscription services, also contributes to the increased availability of probiotics. Companies are now offering subscription plans that deliver probiotic products directly to consumers' doorsteps, ensuring a consistent supply and promoting regular consumption.

As products become more accessible, consumer awareness and adoption rise, driving demand and encouraging further innovation in the probiotic sector. Thus above factors helps to boost the market growth.

Growing Consumer Preference for Functional Foods

The growing consumer preference for functional foods is a significant driver of the Singapore probiotic food market, reflecting a shift towards dietary choices that offer health benefits beyond basic nutrition. This trend is transforming the way people perceive and select their food, as they increasingly seek products that provide additional functional benefits, such as improved digestive health, enhanced immune function and overall wellness.

In Singapore, this preference for functional foods is evident in the rising popularity of products that are designed to support specific health needs. Probiotics, known for their ability to positively impact gut health and offer various health benefits, align perfectly with this trend. Consumers are now more inclined to choose foods and beverages that contain added functional ingredients like probiotics, which are perceived as contributing to a healthier lifestyle.

For instance, the increasing demand for functional foods has led to a surge in the variety of probiotic products available in the market. This includes not only traditional probiotic-rich items such as yogurt and kefir but also a range of innovative products like probiotic-infused granola bars, beverages and dietary supplements. This expanded product range caters to diverse consumer preferences and makes it easier for individuals to incorporate probiotics into their daily diet in a convenient and enjoyable way.

Moreover, the growing consumer preference for functional foods drives the Singapore probiotic food market by increasing demand for products that offer specific health benefits. This shift towards functional eating not only broadens the appeal of probiotics but also stimulates innovation and expansion within the market, as companies respond to the evolving needs and preferences of health-conscious consumers.

Market Restraints

Competition From Alternative Health Products

Competition from alternative health products is a significant restraining factor for the growth of the Singapore probiotic food market. As consumers become increasingly health-conscious, they are presented with a vast array of products that claim to offer similar or even superior health benefits to those provided by probiotics. This intense competition from alternative health products can dilute consumer attention, divide spending and create challenges for probiotic products to stand out in the marketplace.

For instance, products like prebiotics, which promote the growth of beneficial gut bacteria, are often marketed alongside probiotics as a complementary or alternative solution for gut health. Consumers who are unfamiliar with the differences between these two types of products may opt for prebiotics instead, believing they offer similar benefits. This can divert sales away from probiotics, especially if prebiotics are perceived as easier to incorporate into the diet or as being more affordable.

Additionally, the rise of other functional foods and dietary supplements that target specific health concerns-such as immune boosters, antioxidants and multivitamins-further intensifies competition. These products often come with strong marketing campaigns that emphasize their effectiveness in promoting overall wellness, sometimes overshadowing the benefits of probiotics. For example, during flu season, consumers might prioritize purchasing vitamin C or zinc supplements over probiotic products, believing these alternatives to be more directly linked to immune support.

Thus, competition from alternative health products restrains the growth of the Singapore probiotic food market by offering consumers a wide range of choices that can overshadow or replace probiotics in their health routines.

Market Segment Analysis

The Singapore probiotic food market is segmented based on type, ingredient, application, age and distribution channel.

Consumer Trust and Awareness Drives the Segment Growth

The yogurt segment is expected to dominate with over 55.29% of the market during the forecast period 2024-2027. The yogurt segment is dominant in Singapore's probiotic food market, largely due to its established reputation as a rich source of probiotics that promote gut health. Yogurt, particularly functional or fortified varieties, is widely accepted and trusted by consumers for its tangible health benefits, including improved digestion and immune support.

For instance, in July 2024, CP-Meiji Singapore launched the new Meiji Greek-style yogurt, which contains the probiotic strain Bifidobacterium lactis HN019TM from Germany. Daily consumption of Bifidobacterium lactis HN019TM decreases colonic transit time and improves gastrointestinal symptoms in healthy adults. The new Meiji Greek-style yogurt is high in calcium and contains complete protein (all 9 essential amino acids). It is available in Natural and Triple Berry flavors.

Yogurt is available in various formats like spoonable, drinkable and plant-based options with different flavors catering to different consumer preferences. The rise in single-serve, ready-to-drink yogurt products also meets the convenience needs of busy Singaporeans. This further boosts the yogurt segment.

For instance, in May 2021, Yanmi Yogurt, a pioneer of the purple-rice yogurt drink in Singapore, launched a revamped menu with delicious fresh fruit smoothie offerings available for 4 seasons, 365 days a year. Expanding on its Fresh Fruits Yogurt range, the brand introduces over 17 new yogurt drink varieties across 3 series such as Mango, Strawberry and Avocado.

Sustainability Analysis

Sustainability has become a significant focus in Singapore's food industry and the probiotic food market is no exception. Companies are increasingly aware of consumers' growing demand for environmentally friendly and health-conscious products. Sustainability initiatives are being woven into various aspects of product development, from sourcing ingredients to packaging and production processes.

Probiotic food manufacturers in Singapore are increasingly adopting energy-efficient technologies in production. Many companies are focused on reducing their carbon footprint by improving the energy efficiency of manufacturing processes and investing in renewable energy sources.

The yogurt and probiotic drink sector, traditionally reliant on single-use plastic packaging, has made strides in reducing plastic waste. Leading brands such as Yakult have faced pressure to address their use of plastic bottles and have started exploring ways to minimize their environmental impact.

For instance, Yakult Singapore has introduced more environmentally friendly packaging materials. The company is exploring recyclable plastic and encouraging consumers to recycle bottles. Yakult also aims to reduce plastic usage by using thinner materials without compromising product safety. Yakult Singapore confirmed that it will no longer be providing plastic straws with its range of probiotic drinks. This is a move that will bring it in line with other countries where Yakult is sold without straws.

With a rising demand for plant-based diets in Singapore, many companies are introducing plant-based probiotic products as a sustainable alternative to traditional dairy options. This shift is not only driven by environmental concerns but also by ethical considerations regarding animal farming and its contribution to greenhouse gas emissions.

Unmet Needs

One of the most prominent unmet needs in the Singapore probiotic market is the lack of comprehensive consumer education. While awareness of probiotics and their benefits is growing, there remains a significant portion of the population that does not fully understand how probiotics work, the importance of different strains, or how to incorporate them effectively into their daily diet.

Another unmet need is the accessibility and affordability of high-quality probiotic products. In Singapore, many of the more effective or premium probiotic products come at a higher price point, making them less accessible to lower-income segments of the population. This creates a barrier to widespread adoption and limits the health benefits that could be realized across all demographic groups.

The market also lacks sufficient options for people with specific dietary restrictions or preferences, such as those who are vegan, lactose intolerant, or gluten-free. While some non-dairy and plant-based probiotic products are available, the variety is still limited compared to traditional dairy-based options. Moreover, there is an unmet need for stronger scientific backing and transparency regarding the efficacy of probiotic products. Consumers are increasingly seeking evidence-based products, but the market is still rife with products that make broad, sometimes unsubstantiated claims about their health benefits.

The unmet needs in the Singapore probiotic food market revolve around consumer education, accessibility, dietary inclusivity, scientific validation and the development of targeted health solutions. Addressing these needs would not only enhance consumer satisfaction and trust but also drive further growth and innovation in the market, making probiotics an even more integral part of Singapore's health and wellness landscape.

Market Competitive Landscape

The major global players in the Singapore market include Craft & Culture, Probiotics Kitchen, The Grain Factory Pte Ltd., Fizzicle Kombucha & Kefir, Wild Boocha Kombucha, YOCHA Kombucha, Artisanal Yogurt, Nature Nudge Wellness Pte Ltd, Crumbl Pte Ltd, Wanting Kimchi and among others.

By Type

Yogurt

Kefir

Sauerkraut

Tempeh

Kimchi

Miso

Kombucha

Others

By Ingredient

Lactobacillus

Streptococcus

Bifidobacterium

Others

By Application

Gastrointestinal Health

Gut Microbiota/Microbiome Balance

Digestion

Constipation

Bloating

Diarrhea

Leaky Gut

Inflammation

Others

Gluten sensitivity

Abdominal Pain

GERD/Helicobacter pylori

Antibiotic-Associated Diarrhea/Post-Antibiotic Treatment

Gut Flora/Gut Microbiome Restoration

Others

Vaginal Health

Urinary Tract Health

Kidney Stones

UTIs

Others

Oral Health

Anti/Healthy Ageing

Allergies/Asthma

Bone & Joint Health

Osteoarthritis

Osteoporosis/Low Mineral Bone Density

Inflammation

Brain/Mental Health

Sleep

Cognition

Mood

Depression

Focus

Cardiovascular Health

Circulation

Energy/Fatigue Reduction

Metabolic Syndrome/Blood Glucose

Liver Health

Energy

Immunity/Respiratory Infections

Nutrient Absorption

Skin-Hair-Nails

Atopic Dermatitis & Eczema

Acne

Rosacea

Hair Growth/Hair Loss

Skin Microbiome

Others

Sports

Women's Health

Fertility

Menopause

Pregnancy

PCOS

Vaginal Health & Health Vaginal Microbiome

Vaginal Infections (BV/VVC)

Pregnancy Outcomes

Others

Men's Health & Men's Fertility

Weight Management

Pediatric Health

Colic

Constipation

Regurgitation

Atopic Dermatitis

Others

Others

By Age

Infant

Children

Adults

Seniors

By Distribution Channel

Supermarkets/Hypermarkets

Pharmacies and Drug Stores

Convenience Stores

Online Retailers

Other Distribution Channels

Key Developments

In July 2024, CP-Meiji Singapore launched the new Meiji Greek-style yogurt, which contains the probiotic strain Bifidobacterium lactis HN019TM from Germany. Daily consumption of Bifidobacterium lactis HN019TM decreases colonic transit time and improves gastrointestinal symptoms in healthy adults. The new Meiji Greek-style yogurt is high in calcium and contains complete protein (all 9 essential amino acids). It is available in Natural and Triple Berry flavors.

In May 2023, Metier Food, the company behind Snappea and Heal Nutrition, launched the Thips tempeh chip range in Singapore. Thips tempeh chips are guilt-free and wholesome made from real ingredients. Available at 7-Eleven are Spicy Chili and Sea Salt flavors.

In August 2023, Malaysian alt-protein startup Good Health Farm claims it has created the world's first tempeh beef mince in Singapore. It looks, cooks and tastes like its conventional animal counterpart and costs the same as certain premium varieties. The brand has also collaborated with Singaporean chef Forest Leong on a range of ready-to-heat local favourites made with its tempeh meat.

In March 2022, Probicient and Origgin Ventures, a specialist in early-stage tech start-ups, joined forces with Brewerkz, Singapore's longest-running craft brewery, to launch the world's first probiotic beer. Probicient has teamed up with Brewerkz as its first brewing partner and injected more than SG$1.5 million into the development of a probiotic beer from lab to table.

In August 2021, Singapore start-up Soynergy is aiming to launch a probiotic drink made from okara, using its biotech platform that contributes towards zero-waste food manufacturing.

In July 2021, Singapore-based Angie's Tempeh is exploring the idea of developing Asian foods such as dim sum with tempeh along with expanding into the ready-to-eat space, as part of its plan to tap into mainstream retail channels after receiving a major funding boost.

Why Purchase the Report?

To visualize the Singapore probiotic food market segmentation based on type, ingredient, application, age and distribution channel, as well as understand key commercial assets and players.

Identify commercial opportunities by analyzing trends and co-development.

Excel data sheet with numerous data points of Singapore probiotic food market-level with all segments.

PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.

Product mapping available as excel consisting of key products of all the major players.

The Singapore probiotic food market report would provide approximately 45 tables, 62 figures and 210 pages.

Target Audience 2024

Manufacturers/ Buyers

Industry Investors/Investment Bankers

Research Professionals

Emerging Companies