Thailand Probiotic Food Market - 2024-2027

Overview

The Thailand Probiotic Food Market recorded a value of US$ 838.98 million in 2023 and is expected to reach a value of US$ 1072.11 million in 2027, growing at a CAGR of 6.45% during the forecast period (2024-2027).

There is an increasing demand for natural and organic probiotic foods in Thailand. Consumers are looking for products that are free from artificial additives, preservatives, and genetically modified organisms (GMOs). This trend is encouraging manufacturers to focus on clean labeling and sourcing high-quality, natural ingredients for their probiotic offerings.

Convenience is a significant trend in the Thailand probiotic food market. Busy lifestyles and urbanization are driving demand for convenient, ready-to-eat probiotic products that fit into consumers' daily routines. Single-serve packaging, portable options, and products with extended shelf life are gaining popularity as they align with the need for quick and easy consumption.

A unique trend in the market is the integration of local flavors into probiotic foods. Manufacturers incorporate traditional Thai ingredients and flavors to create unique products that resonate with local tastes. This approach attracts consumers looking for familiar flavors and also adds a cultural dimension to the product offerings.

For instance, on July 6, 2022, in collaboration with the Faculty of Medicine at Khon Kaen University, researchers from the Chula Faculty of Science introduced the "Jelly Nata Probiotics" jelly drink. This innovative product, made from pineapple, aims to enhance the mental well-being of the elderly while also adding value to pineapples and addressing the issue of pineapple oversupply.

Drivers

Rising Popularity in Lactose Intolerance and Veganism

A growing number of people in Thailand are recognizing lactose intolerance, leading to a shift towards lactose-free probiotic products. This trend is encouraging manufacturers to develop and offer a wider range of dairy-free probiotic foods, such as coconut-based yogurts and almond milk kefir, to meet market demands.

The rise of veganism as a lifestyle choice is further fueling the growth of the probiotic food market in Thailand. Vegan consumers are actively seeking plant-based probiotic foods that align with their dietary preferences. The market is experiencing increased diversification, with products like probiotic-infused plant-based yogurts, smoothies, and fermented foods gaining popularity among health-conscious consumers.

On December 15, 2023, a study by the Madre Brava Organization, which surveyed over 1,500 Thai consumers on food trends, highlighted the rising popularity of lactose intolerance and veganism in Thailand. According to the study, 67% of respondents expressed a desire to reduce their meat consumption within the next two years, primarily driven by health concerns, followed by environmental and animal welfare considerations. This data underscores a growing shift towards plant-based diets and alternative proteins.

Growing Focus on Personalized Nutrition

Personalized nutrition allows for the customization of probiotic foods to address specific dietary needs, preferences, and health conditions, driving market growth as consumers become more proactive in managing their health. As consumers worldwide prioritize health and wellness, the demand for products that offer personalized health benefits is rising. This trend is reflected in the Thai market, where consumers increasingly seek probiotic foods that align with their unique health profiles.

Probiotic foods tailored to individual health needs support preventive health strategies, encouraging more consumers to incorporate them into their daily routines and driving market expansion.

On April 3, 2024, the Managing Director of Green and Organic, anticipates a 30% growth in the Thailand personalized food market, aligning with the broader trend of heightened health consciousness. The growing demand for personalized nutrition is driven by increasing health awareness, particularly among younger generations such as Gen Z, who are willing to invest more in health-related products. Additionally, more adults are purchasing personalized food for their parents, contributing to the expanding market for elderly consumers.

Companies are leveraging data-driven insights and genetic testing to create customized probiotic formulations that align with consumers' unique microbiomes and health profiles. These innovations allow manufacturers to offer products that provide targeted health benefits, enhancing the appeal of probiotic foods and encouraging more consumers to incorporate them into their diets.

For instance, in September 2020, QminC launched its probiotic drink featuring a curcumin formulation. This innovative beverage contains nano-sized curcumin extract encased in liposomes, enhancing the body's absorption of curcumin.

Restraints

Short Shelf Life

The short shelf life of probiotic foods restricts their distribution reach in the Thailand market. Manufacturers face logistical challenges in ensuring that products remain fresh and potent during transportation and storage. As a result, the availability of probiotic foods may be limited to certain regions or retail outlets, reducing market penetration and access for consumers in more remote areas.

Retailers in the Thailand probiotic food market face challenges in managing inventory due to the short shelf life of these products. They must carefully monitor stock levels to minimize waste and avoid expired products. This can result in higher operational costs and reduced willingness to carry a wide variety of probiotic foods, affecting product diversity and availability in the market.

The Thailand probiotic food market faces complications in supply chain management due to the short shelf life of products. Efficient coordination between manufacturers, distributors, and retailers is crucial to ensure timely delivery and reduce spoilage. Any disruptions in the supply chain can lead to product shortages or increased waste, affecting market stability and growth potential.

Segment Analysis

The Thailand probiotic food market is segmented based on type, ingredient, application, age, and distribution channel.

Health and Wellness Trends Among Adults & Continuous Innovation Drives Segment Growth

The adult segment is poised to hold the largest share of the Thailand probiotic food market. Increasing health consciousness among Thai adults, particularly regarding digestive health, is driving the demand for probiotic foods. Adults are more prone to digestive issues, such as irritable bowel syndrome (IBS) and lactose intolerance, which probiotics are known to alleviate. As the market shifts toward products that support gut health, immunity, and overall well-being, adults are emerging as the key consumers of probiotic foods.

Companies in the Thailand probiotic food market is developing products specifically tailored to adult needs, such as functional beverages, yogurts, and supplements with higher probiotic counts. These innovations, designed to cater to the busy lifestyles and health concerns of adults, are making probiotic foods more appealing to this segment.

For instance, on April 9, 2023, Cremo introduced a new probiotic ice cream in Thailand: Pilot Strawberry Yoghurt Ice Cream with Probiotic and Strawberry Flavored Sauce. This ice cream has earned the Healthier Choice logo from the government due to its low sugar, fat, and sodium content. The concept of probiotic ice cream remains relatively new and underdeveloped in the Thai ice cream market, presenting an opportunity worth exploring.

Sustainability Analysis

As the market for probiotic foods grows, there is an increasing focus on sourcing probiotic strains and other ingredients sustainably. Companies are beginning to prioritize local, organic, and eco-friendly farming methods to reduce the environmental impact of raw material sourcing. For example, dairy used in probiotic yogurt or plant-based alternatives is often sourced from farms that practice regenerative agriculture, which improves soil health and reduces greenhouse gas emissions.

Probiotic food manufacturers are exploring ways to reduce energy consumption in their production processes. Market players are investing in advanced technologies such as energy-efficient fermentation processes, which require less electricity and water compared to traditional methods. This shift helps lower the carbon footprint of probiotic food production, aligning with the market's sustainability goals.

The Thailand probiotic food market is experiencing increasing demand for sustainable packaging options. To meet consumer preferences for eco-friendly products, companies are adopting biodegradable, compostable, or recyclable packaging materials for probiotic foods. Innovations in packaging, such as using plant-based plastics or minimalistic packaging designs, are helping the market reduce its environmental impact.

Unmet Needs

The market for probiotic foods in Thailand lacks diversity, with a concentration on products like yogurt and drinks. There is an unmet need for a broader range of probiotic food products, such as snacks, desserts, and plant-based options, to cater to various dietary preferences and consumer lifestyles. Innovation in different food categories is essential to meet the evolving demand for probiotics across all segments of the population.

Despite the increasing interest in probiotics, many Thai consumers are still unaware of the full range of health benefits probiotics offer, beyond just gut health. There is an unmet need for education campaigns to inform consumers about the potential advantages of probiotics for immunity, mental health, and overall well-being. The market could expand further with targeted efforts to raise awareness about these benefits through marketing and health campaigns.

Probiotic foods are often perceived as premium products, making them less accessible to lower-income segments of the population. The market has an unmet need for more affordable probiotic food options, particularly in rural areas and smaller towns where access to these products is limited. Addressing this gap by producing cost-effective probiotics and improving distribution networks can significantly expand the market's reach.

Competitive Landscape

The major players in the market include Thai Coconut Public Company Limited, One Stop Dairy Products Co., Ltd., Sunrise Dairy Limited, Butterfly Organic, Dutch Mill Co., Ltd., Bunny Turtle Ferments, The Serial Pickler and Dairy Home Co., Ltd.

Market Segmentation

By Type

Yogurt

Kefir

Sauerkraut

Tempeh

Kimchi

Miso

Kombucha

Others

By Ingredient

Lactobacillus

Streptococcus

Bifidobacterium

Others

By Application

Gastrointestinal Health

Gut Microbiota/Microbiome Balance

Digestion

Constipation

Bloating

Diarrhea

Leaky Gut

Inflammation

Gluten sensitivity

Abdominal Pain

GERD/Helicobacter pylori

Antibiotic-Associated Diarrhea/Post-Antibiotic Treatment

Gut Flora/Gut Microbiome Restoration

Others

Vaginal Health

Urinary Tract Health

Kidney Stones

UTIs

Others

Oral Health

Anti/Healthy Ageing

Allergies/Asthma

Bone & Joint Health

Osteoarthritis

Osteoporosis/Low Mineral Bone Density

Inflammation

Brain/Mental Health

Sleep

Cognition

Mood

Depression

Focus

Cardiovascular Health

Circulation

Energy/Fatigue Reduction

Metabolic Syndrome/Blood Glucose

Liver Health

Energy

Immunity/Respiratory Infections

Nutrient Absorption

Skin-Hair-Nails

Atopic Dermatitis & Eczema

Acne

Rosacea

Hair Growth/Hair Loss

Skin Microbiome

Others

Sports

Women's Health

Fertility

Menopause

Pregnancy

Pcos

Vaginal Health & Health Vaginal Microbiome

Vaginal Infections (Bv/Vvc)

Pregnancy Outcomes

Others

Men's Health & Men's Fertility

Weight Management

Pediatric Health

Colic

Constipation

Regurgitation

Atopic Dermatitis

Others

Others

By Age

Infant

Children

Adults

Seniors

By Distribution Channel

Supermarkets/Hypermarkets

Pharmacies and Drug Stores

Convenience Stores

Online Retailers

Other Distribution Channels

Key Developments

On July 6, 2022, in collaboration with the Faculty of Medicine at Khon Kaen University, researchers from the Chula Faculty of Science introduced the "Jelly Nata Probiotics" jelly drink. This innovative product, made from pineapple, aims to enhance the mental well-being of the elderly while also adding value to pineapples and addressing the issue of pineapple oversupply.

On April 9, 2023, Cremo introduced a new probiotic ice cream in Thailand: Pilot Strawberry Yoghurt Ice Cream with Probiotic and Strawberry Flavored Sauce. This ice cream has earned the Healthier Choice logo from the government due to its low sugar, fat, and sodium content. The concept of probiotic ice cream remains relatively new and underdeveloped in the Thai ice cream market, presenting an opportunity worth exploring.

In September 2020, QminC launched its probiotic drink featuring a curcumin formulation. This innovative beverage contains nano-sized curcumin extract encased in liposomes, enhancing the body's absorption of curcumin.

Why Purchase the Report?

To visualize the Thailand probiotic food market segmentation based on type, ingredient, application, age, and distribution channel, as well as understand key commercial assets and players.

Identify commercial opportunities by analyzing trends and co-development.

Excel data sheet with numerous data points of Thailand's probiotic food market level with all segments.

PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.

Product mapping available as excel consisting of key products of all the major players.

The Thailand probiotic food market report would provide approximately 39 tables, 60 figures, and 210 pages.

Target Audience 2024

Manufacturers/ Buyers

Industry Investors/Investment Bankers

Research Professionals

Emerging Companies