Global Lactobacillus Probiotic Market - 2024-2031

Overview

Global Lactobacillus Probiotic Market reached US$ 2.7 billion in 2023 and is expected to reach US$ 4.9 billion by 2031, growing with a CAGR of 8.9% during the forecast period 2024-2031.

The market is witnessing a significant increase in demand for functional foods and beverages that promote gut health. Lactobacillus probiotics are increasingly incorporated into products like yogurts, smoothies, and dietary supplements, meeting consumer demand for convenient, health-boosting options. Ongoing scientific research drives the market by uncovering new health benefits of lactobacillus probiotics and propels consumer interest and market growth.

For instance, on March 21, 2024, TrueNorth introduced cutting-edge probiotic solutions under the brand name 'Sensibiotics' to address issues related to sensitive gut and feminine health, with a strategic focus on India's expanding gut health market, projected to reach $4.91 billion, and the feminine health market, projected at $0.9 billion in revenues. This innovative formulation combines lactobacillus rhamnosus GG (ATCC 53103), recognized as one of the most extensively researched probiotic strains globally, with Saccharomyces Boulardii.

The Asia-Pacific market is experiencing significant growth in the functional foods and beverages sector. Lactobacillus probiotics are being incorporated into various products, as well as novel applications, catering to health-conscious consumers. Innovations in probiotic formulations and delivery systems are enhancing the regional market. Advances in microencapsulation and other technologies are improving the stability and efficacy of lactobacillus probiotics, making them more appealing to consumers.

Dynamics

Growing Awareness about the Health Benefits of Probiotics

Growing awareness about the health benefits of probiotics is driving the global lactobacillus probiotic market. As consumers become increasingly informed about the positive impacts of probiotics on digestive health, immune function, and overall well-being, the demand for lactobacillus probiotics is rising. This heightened awareness is fueled by a plethora of scientific studies, media coverage, and health campaigns that emphasize the importance of maintaining a healthy gut microbiome.

Manufacturers are developing a wide range of lactobacillus probiotic products, including dietary supplements, functional foods, and beverages, to cater to the growing consumer demand. The market is witnessing increased investment in research and development to enhance the efficacy and stability of lactobacillus probiotics, further boosting consumer confidence and market adoption.

For instance, on September 7, 2023, South Korea's hy, previously known as Korea Yakult, introduced the Leti 7714 Triple Lift-up Anti-aging Cream, a cream-type cosmetic. This product is the company's second cosmetic offering that incorporates skin lactobacillus 7714, a fermented derivative of cultured lactic acid bacteria has ventured into the cosmetics market with products made from fermented ingredients utilizing its proprietary lactic acid bacteria.

Expanding Nutraceutical Industry

The expanding nutraceutical industry is driving the global lactobacillus probiotic market. As the nutraceutical sector grows, driven by increasing consumer demand for health-enhancing products, the market for lactobacillus probiotics is experiencing significant growth. Nutraceuticals, which encompass dietary supplements, functional foods, and beverEnd-Users, often incorporate probiotics to enhance their health benefits, thereby boosting the market demand for lactobacillus strains.

The market is seeing increased collaborations between nutraceutical companies and scientific research institutions. These partnerships aim to validate the health claims of lactobacillus probiotics, enhancing product credibility and consumer trust. As a result, the market is characterized by a steady influx of scientifically-backed lactobacillus probiotic products that appeal to health-conscious consumers.

For instance, on September 9, 2023, SIG and AnaBio Technologies collaborated to introduce the world's first long-life probiotic yogurt, marking a significant advancement in probiotic beverages and aseptic packaging. This pioneering achievement heralds the emergence of a novel product category: probiotic beverages packaged in aseptic carton packs and spouted pouches, offering extended shelf stability without the need for refrigeration.

Lack of Consumer Awareness in Developing Regions

Lack of consumer awareness in developing regions is restraining the global lactobacillus probiotic market. In these regions, limited knowledge about the health benefits of probiotics and misconceptions about their use are hindering market growth. Despite the potential health advantages of lactobacillus probiotics, the market is facing challenges in reaching and educating consumers in developing areas.

Consumers in developing regions are less likely to seek out or trust these products, often prioritizing more traditional or familiar health solutions. Consequently, market penetration for lactobacillus probiotics remains limited, impacting overall market growth. Market players are encountering difficulties in marketing and distribution. Without a well-informed consumer base, efforts to promote lactobacillus probiotic products face significant obstacles.

Segment Analysis

The global lactobacillus probiotic market is segmented based on form, distribution channel, application, end-user and region.

Increasing Consumer Focus on Health and Wellness

The dietary supplements segment holds the largest share of the global lactobacillus probiotic market. In an era where individuals are increasingly prioritizing their health and wellness, dietary supplements, particularly those containing lactobacillus probiotics, have become a popular choice. These supplements are widely recognized for their benefits in supporting digestive health, enhancing immune function, and maintaining overall wellness, propelling the dietary supplements segment to the forefront of the lactobacillus probiotic market.

Market innovations are also playing a critical role in the dominance of the dietary supplements segment. Companies within the probiotic industry are continuously investing in research and development to create advanced and more effective probiotic formulations. These innovations include the development of multi-strain probiotic supplements, time-release capsules, and targeted delivery systems that enhance the efficacy and stability of lactobacillus probiotics.

Geographical Penetration

Growing Health-conscious Consumer Base and Innovations in Asia-Pacific

Asia-Pacific is positioned to dominate the global lactobacillus probiotic market. The Asia-Pacific region has a long history of consuming fermented foods, which naturally contain probiotics. This cultural familiarity with probiotics makes it easier for consumers to embrace lactobacillus probiotic supplements and functional foods, propelling the lactobacillus probiotic market growth.

Consumers are proactively seeking products that support long-term health and wellness, leading to a surge in demand for lactobacillus probiotics as part of a preventive health regimen. The market in Asia-Pacific is characterized by significant investments in research and development. Companies are innovating with new formulations and delivery methods, such as probiotic beverages, snacks, and supplements, tailored to local tastes and preferences, enhancing market appeal.

COVID-19 Impact Analysis

The market experienced supply chain disruptions due to lockdowns and restrictions. These disruptions affected the production and distribution of lactobacillus probiotic products, leading to temporary short-end users and delays in product availability. However, with the focus on preventive health rising during the pandemic, the market has seen a surge in demand for functional foods and beverages. Products containing lactobacillus probiotics have become popular as consumers look for ways to enhance their health through diet.

The pandemic accelerated the shift to online retail as consumers avoided physical stores. The market saw a significant increase in the sale of lactobacillus probiotic products through e-commerce platforms, which provided a convenient and safe way for consumers to purchase health supplements. Companies have developed new formulations and delivery formats for lactobacillus probiotics, to cater to the growing health-conscious consumer base.

Russia-Ukraine War Impact Analysis

The Russia-Ukraine war has significantly impacted the global lactobacillus probiotic market through a series of complex and interrelated factors. The most prominent effect has been on supply chain disruptions. Both Russia and Ukraine are crucial players in the global agricultural market, providing essential raw materials used in the production of lactobacillus probiotics. The conflict has led to severe interruptions in the supply of these raw materials, which has in turn affected the manufacturing processes of probiotic producers.

Market demand has also experienced fluctuations due to the economic instability triggered by the war. Consumer spending patterns have shifted, with many individuals prioritizing essential goods over discretionary items like health supplements. This change in consumer behavior has led to a potential decline in demand for lactobacillus probiotics in regions heavily affected by the conflict.

By Form

• Liquid
• Powder
• Capsule
• Tablet
• Others

By Distribution Channel

• Retail Pharmacy
• Hospital Pharmacy
• Supermarkets and Hypermarkets
• Online Pharmacy
• Others

By Application

• Food and Beverage
• Drugs
• Dietary Supplements
• Others

By End-User

• Infants
• Children
• Adults
• Seniors

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
• Middle East and Africa

Key Developments

• On April 27, 2023, Gnosis by Lesaffre expanded its probiotic lineup with the introduction of LifeinU L. rhamnosus GG 350, a new quality specification of their well-established probiotic strain LifeinU L. rhamnosus GG. Lactobacillus rhamnosus GG is widely utilized in various products around the world to promote digestive health.
• On February 11, 2022, Indian scientists launched a breakthrough in probiotic research, introducing a next-generation probiotic with promising implications for longevity and healthy aging. The probiotic bacterium, Lactobacillus Plantarum JBC5, represents a significant discovery in the quest for beneficial bacteria to enhance well-being, particularly in fermented dairy products.
• On February 26, 2021, Sweet Cures, a globally recognized manufacturer and retailer of natural health food supplements, introduced an innovative line of probiotics, featuring up to 17 live strains of bacteria supported by clinical research. Expanding on the popularity of Sweet Cures Probiotic Blend Capsules, the company has partnered with industry leader Danisco to develop the new UniBac range.

Competitive Landscape

The major global players in the lactobacillus probiotic market include Mitushi BioPharma, Goerlich Pharma GmbH, Nutra Healthcare Private Limited, Fermentis Life Sciences, Unique Biotech, Culturelle Probiotic Canada, BJP Laboratories, ProbioFerm, Fido Pharma Pvt. Ltd., and Probiotics Australia.

Why Purchase the Report?

• To visualize the global lactobacillus probiotic market segmentation based on form, distribution channel, application, end-user and region, as well as understand critical commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous global lactobacillus probiotic market-level data points with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of critical products of all the major players.

The global lactobacillus probiotic market report would provide approximately 70 tables, 68 figures, and 213 users.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies