Global Fruit-Based Probiotic Drinks Market - 2024-2031

Overview

Global Fruit-Based Probiotic Drinks Market reached US$ 520.1 million in 2023 and is expected to reach US$ 1020.3 million by 2031, growing with a CAGR of 10.1% during the forecast period 2024-2031.

There is a growing demand for functional beverages among health-conscious consumers. Fruit-based probiotic drinks are perceived as natural and beneficial for digestive health, immunity, and overall well-being, driving market growth. Innovation in flavor profiles and product variants is a key trend in the market. Companies are introducing new fruit blends, exotic fruit combinations, and unique flavor profiles to attract diverse consumer preferences and expand market reach.

For instance, on January 3, 2024, M&S Food introduced 'Gut Shot,' a new product developed in collaboration with health science company ZOE. This innovative drink is free from added sugars, sweeteners, artificial gums, and emulsifiers. Each shot boasts over five billion live cultures from 14 strains of beneficial bacteria, is high in fiber, and serves as a source of calcium, according to the company.

Increasing consumer awareness of the importance of gut health and overall wellness drives market demand for fruit-based probiotic drinks. Consumers seek products that offer functional benefits such as digestive support and immune health. Manufacturers are innovating with diverse fruit combinations and flavor profiles to cater to diverse consumer preferences. Variants with superfruits, antioxidants, and added nutrients appeal to health-focused consumers seeking variety in their beverage choices.

Dynamics

Growing Demand for Health and Wellness Products

As consumers become more proactive about their health, there is a growing market for preventive health products. Probiotic drinks, known for their role in maintaining a healthy gut microbiome, are increasingly seen as part of a preventive health regimen, boosting market demand. Consumers prefer fruit-based probiotic drinks made with natural ingredients and free from artificial additives. This preference is driving manufacturers to focus on clean label products, boosting market growth.

Manufacturers are innovating with new flavors, formulations, and packaging to cater to health-conscious consumers. For instance, on July 16, 2020, UK start-up Jin Jin introduced its new namesake product, a fermented drink crafted from a blend of fruits and vegetables. This innovative beverage is rich in probiotics and enzymes, aiming to promote gut health and overall wellness. Jin Jin's unique formulation harnesses the natural benefits of fermentation, providing a flavorful and nutritious option for health-conscious consumers.

Increasing Influence of Urbanization and Busy Lifestyles

Urbanization leads to busier lifestyles where consumers seek quick and convenient health solutions. The market for fruit-based probiotic drinks is growing as they offer an easy and efficient way to consume probiotics without the need for preparation, fitting perfectly into the fast-paced urban lifestyle. Fruit-based probiotic drinks, being portable and easy to consume, are becoming increasingly popular in the market as they cater to the need for on-the-go nutrition.

The inherent benefits of fruit-based probiotic drinks align well with the demands of a busy urban lifestyle. Their ability to provide quick, health-boosting nutrition makes them a staple in the diet of many urban consumers, thus driving market growth. Manufacturers are innovating to meet the specific needs of urban consumers by offering smaller, single-serve packaging, and adding functional ingredients to fruit-based probiotic drinks.

For instance, on July 25, 2022, Bear's Fruit, the functional beverage maker, launched its new Probiotic Sparkling Water and celebrated the opening of a new facility. Despite a challenging start to the year, marked by supply-chain-induced packaging changes and construction-related out-of-stocks, Bear's Fruit is poised for growth and ready to bloom, influencing the global market.

High Competition from Other Health Drinks

Dairy-based probiotic drinks, such as yogurt drinks and kefir, are well-established in the market and offer similar health benefits. This strong competition can limit the market share and growth potential of fruit-based probiotic drinks. The market is crowded with various functional beverages, including fortified waters, herbal teas, and energy drinks. These alternatives often attract the same health-conscious consumers that restrain the growth of fruit-based probiotic drinks.

Plant-based milk, such as almond milk, soy milk, and oat milk, are expanding their presence in the health drinks market. These products are often fortified with probiotics and other nutrients, providing a competitive alternative to fruit-based probiotic drinks. The market for nutritional supplements, including probiotic capsules and powders, poses a challenge. These supplements offer a convenient and often more cost-effective way for consumers to achieve their probiotic intake, diverting market demand from fruit-based probiotic drinks.

Segment Analysis

The global fruit-based probiotic drinks market is segmented based on fruit type, product type, packaging type, distribution channel, and region.

Growing Preference for Taste and Flavor of Berries

Berries, such as strawberries, blueberries, raspberries, and blackberries, are rich in vitamins, antioxidants, and fiber. Their well-documented health benefits, make them highly attractive in the market for fruit-based probiotic drinks. The combination of berries and probiotics enhances the functional appeal of these drinks. Berries' natural antioxidants and anti-inflammatory properties complement the gut health benefits of probiotics, creating a powerful health proposition that resonates in the market.

Berries are favored for their pleasant and refreshing taste, making them popular ingredients in beverages. Their natural sweetness and vibrant flavors enhance the palatability of probiotic drinks, driving consumer preference and market demand. The market sees continuous innovation with new product launches featuring various berry combinations and flavors. Companies are developing unique berry-based probiotic drinks to cater to diverse consumer tastes, thereby expanding the market segment.

Geographical Penetration

Growing Demand for Health and Wellness Products in North America

North America dominates the global fruit-based probiotic drinks market. There is a high level of health consciousness among North American consumers. The growing awareness of the benefits of probiotics and the increasing demand for functional beverages that promote digestive and immune health significantly boost the fruit-based probiotic drinks market demand for fruit-based probiotic drinks.

North American consumers are increasingly concerned about sustainability. Companies in the region are adopting eco-friendly packaging and sustainable sourcing practices, aligning with market demand for environmentally responsible products. The North American market is characterized by strong innovation and product development. Companies continually introduce new flavors, formulations, and combinations, such as incorporating superfruits and unique probiotic strains, to cater to evolving consumer preferences.

COVID-19 Impact Analysis

The pandemic disrupted global supply chains, affecting the availability of raw materials, packaging materials, and finished products for fruit-based probiotic drinks. This led to supply shortages and logistical challenges, impacting market operations. Many manufacturing facilities faced temporary closures or operated at reduced capacity due to lockdown measures and safety protocols. This affected production volumes and timelines for fruit-based probiotic drinks, impacting market supply.

During lockdowns and restrictions, there was a shift in consumer behavior towards health-conscious choices. This boosted demand for functional beverages like fruit-based probiotic drinks, as consumers sought products that could support immune health and overall well-being. E-commerce became a crucial distribution channel for fruit-based probiotic drinks, allowing manufacturers to reach consumers directly.

Russia-Ukraine War Impact Analysis

The conflict has disrupted global supply chains, affecting the sourcing of raw materials, packaging materials, and transportation routes for fruit-based probiotic drinks. This has led to logistical challenges and potential shortages in the market. The geopolitical tensions have created economic instability, impacting global trade and investor confidence. This uncertainty affects consumer spending behaviors and market investments in fruit-based probiotic drinks.

During times of geopolitical unrest, consumer priorities may shift towards essential goods rather than discretionary purchases like premium health beverages. Currency devaluation, inflation, and fluctuating commodity prices due to the conflict can increase production costs for fruit-based probiotic drinks. Manufacturers face pricing challenges and cost pressures in the global market. This could temporarily suppress demand for fruit-based probiotic drinks in affected regions.

By Fruit Type

• Citrus
• Berries
• Tropical
• Others

By Product Type

• Single-fruit Drinks
• Multi-fruit Blends

By Packaging Type

• Bottle
• Can
• Pouch
• Others

By Distribution Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Online Retail
• Others

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
• Middle East and Africa

Key Developments

• In October 2023, CULVITA Ambient Pre & Probiotic Fruit Drinks, initially launched in Malaysia, have now entered the Singapore market as of May 2024. Produced by Culvita Sdn Bhd, these drinks are made from fresh fruit sourced from pesticide-free organic farms and are 100% natural, free from preservatives, flavorings, colorings, and stabilizers. This makes the drinks not only suitable for adults but also ideal for children with digestion problems.
• In August 2021, US start-up Yoi introduced its innovative line of plant-based probiotic drinks. The Yoi Probiotic Nut and Seedmilks are crafted by pressing and fermenting ingredients such as almonds, coconut, and pumpkin seeds. The inaugural range includes flavors like Strawberry, Vanilla Bean, Pineapple, and Cacao Nib, offering a delicious and health-conscious choice for consumers.
• In June 2021, Gurgaon-based nutraceutical company Fermentis Life Sciences introduced a new probiotic drink designed for youngsters, named Junior Immunity Booster Probiotic. Launched under its family nutrition brand BillionCheers, this drink aims to enhance the immunity of children through the benefits of probiotics.

Competitive Landscape

The major players in the global fruit-based probiotic drinks market include Yakult U.S.A. Inc., Danone S.A., PepsiCo Inc., Probi AB, Chobani, LLC, Unique Biotech Limited, The Icelandic Milk and Skyr Corporation, KeVita, Pressed Juicery, and GuTSY, LLC.

Why Purchase the Report?

• To visualize the global fruit-based probiotic drinks market segmentation based on fruit type, product type, packaging type, distribution channel, and region and understand critical commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous global fruit-based probiotic drinks market-level data points with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of critical products of all the major players.

The global fruit-based probiotic drinks market report would provide approximately 70 tables, 64 figures, and 213 users.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies