Global Probiotic Skin Care Products Market - 2024-2031

Overview

Global Probiotic Skin Care Products Market reached US$ 330.1 million in 2023 and is expected to reach US$ 607.3 million by 2031, growing with a CAGR of 9.1% during the forecast period 2024-2031.

Consumers are increasingly seeking natural and organic skincare solutions, driving demand for probiotic skin care products. These products are often perceived as healthier and safer alternatives to conventional skincare products. Brands are investing in research and development to create innovative probiotic skincare formulations. This includes the development of new delivery systems, combinations with other active ingredients, and multifunctional products that offer comprehensive skin benefits.

For instance, in March 2023, Procter & Gamble, a prominent American cosmetics company, introduced its plans to delve into the realm of probiotic skin care products. Collaborating with researchers at the University of California, Davis, the company is actively engaged in crafting innovative probiotic formulations, driving the global probiotic skin care products market growth.

Increasing awareness about the benefits of probiotics for skin health is driving demand in the North American region. Consumers are more informed about the role of probiotics in maintaining a balanced skin microbiome and improving skin conditions such as acne and eczema. The holistic wellness trend is influencing the skincare market. Probiotic products that promote overall skin health and wellness, rather than just cosmetic benefits, are resonating with consumers who prioritize comprehensive health approaches.

Dynamics

Growing Beauty and Personal Care Industry

The beauty and personal care industry's growth leads to higher consumer spending on skincare products, including probiotic options. Consumers are willing to invest more in innovative and premium products that promise better skin health. As the beauty industry grows, there is a parallel increase in demand for natural and organic skincare products. Probiotic skincare, often marketed as natural and beneficial for skin health, aligns with this trend, attracting health-conscious consumers.

The beauty industry's growth is marked by a shift towards personalized skincare solutions. Probiotic skincare products can be tailored to address specific skin concerns, attracting consumers looking for customized skincare regimens. The expansion of the beauty industry fosters continuous innovation. Companies are motivated to develop new probiotic skincare products, leveraging advanced technologies and research to meet evolving consumer needs and preferences.

For instance, in November 2022, Souffle Beauty, a novel probiotic skincare brand originating from Singapore, announced its launch in the Chinese market, offering an extensive array of products. Emphasizing its commitment to ethical practices, Souffle Beauty proudly declared its stance against animal testing and proudly carries the PETA-certified cruelty-free label. All merchandise is meticulously manufactured in a Singapore-based GMP-certified laboratory, adhering to rigorous legal standards.

Growing Aging Population

As the global population ages, there is a rising demand for anti-aging skincare solutions. Probiotic skincare products are known for their ability to improve skin health, reduce signs of aging, and enhance skin's natural radiance, making them attractive to older consumers. Older individuals often experience skin issues such as dryness, loss of elasticity, and increased sensitivity. Probiotic skincare products, which promote a healthy skin microbiome and strengthen the skin barrier, are particularly appealing to this demographic seeking effective skin health solutions.

The aging population tends to prefer natural and gentle skincare products to avoid irritation and adverse reactions. According to recent findings by the United Nations, the demographic trend of population aging is accelerating. The proportion of individuals aged 65 years and older is expanding more rapidly than those in younger age brackets. Consequently, the projected global population aged 65 and above is anticipated to escalate from 10% in 2022 to 16% by the year 2050.

Lack of Awareness about Probiotic Benefits

Many consumers are not familiar with the concept of probiotics and their potential benefits for skin health. This lack of knowledge leads to low adoption rates of probiotic skincare products, as consumers may not understand why they should choose these products over conventional skincare options. In regions where awareness about probiotics is particularly low, the penetration of probiotic skincare products remains limited. This results in slower market growth in these areas compared to regions with higher awareness and acceptance.

Effectively communicating the benefits of probiotics in skincare can be challenging. Without clear and compelling messaging, potential customers may remain skeptical or uninterested. This communication gap can hinder the effectiveness of marketing strategies, reducing consumer interest and market demand. Due to the lack of widespread awareness, probiotic skincare products may be confined to niche markets of informed and health-conscious consumers. This limits the broader market potential and restricts overall market growth.

Segment Analysis

The global probiotic skin care products market is segmented based on product type, ingredient type, form, distribution channel, end-user, and region.

Broad Consumer Base and Innovations in Moisturizers

Moisturizers are a fundamental part of daily skincare routines for a wide range of consumers. The universal need for skin hydration makes moisturizers one of the most frequently purchased skincare products, driving their dominance in the market. Probiotic moisturizers offer multiple benefits, including improved skin hydration, enhanced barrier function, and reduced inflammation. These added benefits make probiotic moisturizers particularly appealing, contributing to their significant market share.

Probiotic moisturizers are formulated to suit various skin types, including dry, oily, sensitive, and combination skin. Their versatility ensures that a broad demographic can use them, increasing their overall market penetration. The skincare industry is continuously innovating, and probiotic moisturizers are no exception. Advanced formulations that combine probiotics with other beneficial ingredients enhance their effectiveness and appeal, driving market growth.

For instance, on April 8, 2024, in November 2023, a novel skincare startup named You're Looking Well emerged onto the scene, recognizing the intrinsic connection between skin and gut health, the company embarked on a mission to bridge this gap by introducing an innovative all-in-one kit. With a keen focus on the gut-skin axis, Bloomfield and Plom assembled a team of dedicated scientists to spearhead the development of a comprehensive skincare regimen.

Geographical Penetration

High Consumer Awareness and Strong Presence of Major Brands in North America

North America dominates the global probiotic skin care products market. The North American market has a high level of consumer awareness regarding the benefits of probiotics in skincare. This awareness is driven by robust marketing campaigns, educational initiatives, and the presence of health-conscious consumers who prioritize skincare products with scientifically backed benefits.

North America has several leading skincare brands that have incorporated probiotics into their product lines. The region is known for its innovation in the skincare industry. Companies in North America invest heavily in research and development to create advanced probiotic formulations that cater to various skin concerns, from anti-aging to acne treatment. This continuous innovation keeps the region's market dynamic and competitive.

For instance, on November 22, 2022, Crown Aesthetics, a subsidiary of Crown Laboratories, Inc., continues to lead the way in skincare innovation with the release of a groundbreaking study featured in the Journal of Cosmetic Dermatology. The study highlights the effectiveness of Crown Aesthetics' patented Xycrobe technology, specifically designed to target the skin biome-a crucial yet often neglected aspect of skincare.

COVID-19 Impact Analysis

The pandemic caused significant disruptions in global supply chains. Lockdowns, travel restrictions, and factory shutdowns affected the production and distribution of probiotic skincare products, leading to delays and shortages in the market. The economic impact of the pandemic led to reduced disposable incomes for many consumers. While some segments of the market saw increased demand, premium probiotic skincare products faced challenges as consumers became more price-sensitive.

With increased time spent at home, consumers shifted their focus towards self-care and skincare routines. This heightened interest in skincare led to a rise in demand for probiotic skincare products as consumers sought to enhance their skin health during the pandemic. COVID-19 heightened awareness about health and wellness. Consumers became more conscious of the ingredients in their skincare products, favoring those with health benefits like probiotics. This increased awareness positively impacted the probiotic skincare market.

Manufacturers have also introduced new products during the pandemic. For instance, in August 2021, a New Zealand-based probiotics company ventured into the cosmetics industry with the launch of its new skincare brand, Unconditional Skincare Co. Harnessing the power of a probiotic strain naturally occurring in the skin, the brand marks its entry into the skincare domain with the development of BLIS Q24, a patented micrococcus luteus strain serving as the brand's primary active ingredient.

Russia-Ukraine War Impact Analysis

The war has caused significant disruptions in global supply chains, impacting the availability of raw materials and finished products. Key ingredients used in probiotic skincare products may face supply shortages, leading to production delays and increased costs. The conflict has led to increased energy prices and transportation costs. These higher operational costs can translate into increased prices for probiotic skincare products, potentially reducing consumer demand.

The war has contributed to broader economic instability and uncertainty in the global market. Economic sanctions, currency fluctuations, and disrupted trade relations affect consumer spending power, impacting the sales of discretionary items like skincare products. The conflict has resulted in restricted access to the Russian and Ukrainian markets. Brands that previously had a significant market share in these regions may experience reduced sales and challenges in maintaining market presence.

By Product Type

• Cleansers
• Moisturizers
• Serums
• Masks
• Others

By Ingredient Type

• Lactobacillus
• Bifidobacterium
• Others

By Form

• Cream
• Liquid
• Powder
• Others

By Distribution Channel

• Supermarkets & Hypermarkets
• Specialty Stores
• Drugstores & Pharmacies
• Online Retail
• Others

By End-User

• Women
• Men
• Unisex

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
• Middle East and Africa

Key Developments

• On December 5, 2023, L'Oreal completed the acquisition of Lactobio, a leading probiotic and microbiome research firm based in Copenhagen, for an undisclosed amount. The French beauty powerhouse aims to bolster and expedite its microbiome research efforts, which have been ongoing for the past two decades, through this strategic move.
• On July 31, 2023, Tula Skincare, renowned for its probiotic-based formulas, continued to diversify its product line with the introduction of its latest offering-the Radiant Skin Brightening Serum Concealer. This innovative product marks Tula's foray into complexion-enhancing cosmetics, aiming to deliver the signature radiance associated with the brand.
• In September 2021, Lac2Biome, an innovative microbiome health startup based in Italy, introduced a pioneering white-label skincare formulation named InfiniteSkin Microbiome Serum. This groundbreaking serum features a unique blend of live probiotics and hyaluronic acids, meticulously crafted from a clinically studied combination of hyaluronic acids and Lac2Biome's proprietary live probiotic strain m.biomeLiveSkin88.

Competitive Landscape

The major players in the global probiotic skin care products market include L'Oreal Paris, GLOWBIOTICS, Unilever, Beiersdorf AG, Johnson & Johnson Limited, TULA Life, Inc., Makeup Cartel Pty Ltd, Shiseido Company, Limited, Avon Cosmetics, and AmorePacific US, Inc.

Why Purchase the Report?

• To visualize the global probiotic skin care products market segmentation based on product type, ingredient type, form, distribution channel, end-user, and region and understand critical commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous global probiotic skin care products market-level data points with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of critical products of all the major players.

The global probiotic skin care products market report would provide approximately 78 tables, 77 figures, and 213 users.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies