Global Digestive Advantage Probiotic Gummies Market - 2024-2031

Overview

Global Digestive Advantage Probiotic Gummies Market reached US$ 18.1 million in 2023 and is expected to reach US$ 28.2 million by 2031, growing with a CAGR of 6.5% during the forecast period 2024-2031.

The Digestive Advantage Probiotic Gummies Market is a thriving segment within the broader landscape of digestive health supplements, offering consumers a convenient and enjoyable way to support their gut health. With increasing awareness of the importance of digestive wellness and the role of probiotics in maintaining a healthy microbiome, demand for probiotic gummies has surged in recent years.

These chewable supplements, formulated with live bacteria strains known for their digestive benefits, have gained popularity among individuals of all ages, especially those seeking easy-to-use solutions for digestive discomfort and immune support. Key trends driving the growth of the digestive advantage probiotic gummies market include the rising demand for convenience and preventive healthcare solutions. Consumers are gravitating towards supplement formats that seamlessly integrate into their daily routines, making probiotic gummies an appealing option.

The multi-strain probiotic gummies segment in digestive advantage probiotic gummies market accounts over 25.54% share. Similarly, North America dominates the digestive advantage probiotic gummies market, capturing the largest market share of over 1/3rd. The market is driven by factors such as increasing consumer awareness of gut health, the aging population, the prevalence of digestive disorders, and the demand for immune support amid the COVID-19 pandemic.

Dynamics

Increasing Awareness of Digestive Health

The increasing awareness of digestive health is a significant driver propelling the growth of the global digestive advantage probiotic gummies market. As more consumers become aware of the importance of maintaining a healthy digestive system, they are actively seeking out products that can support their gut health. Probiotic supplements, such as digestive advantage probiotic gummies, have gained popularity due to their convenience and perceived health benefits.

A survey conducted by the International Food Information Council (IFIC) Foundation found that 70% of consumers consider gut health to be important, and 90% of them associate probiotics with a health benefit. This growing awareness is driving consumers to seek out probiotic products, including gummies, as an easy and enjoyable way to incorporate beneficial bacteria into their daily routine.

In April 2023, Centrum announced that it has now expanded into a new line of high science supplements for varied benefits in a flavourful gummy format - 'Benefit Blends' in India. In an interaction with Financial Express.com, Garima Gupta, Vitamins & Mineral Supplements Lead, Indian Subcontinent at Haleon said that the new range of Benefit Blends comprises of five variants namely Centrum Immune Defence Gummy, Centrum Sleep and Refresh Gummy, Centrum Digestive Balance Gummy for adults and Centrum Kids Immune Fuel, and Centrum Kids Growth Fuel for kids.

The convenience factor also plays a crucial role in driving the demand for digestive advantage probiotic gummies. Unlike traditional probiotic supplements in capsule or tablet form, gummies offer a tasty and easy-to-administer option, particularly appealing to children and adults who have difficulty swallowing pills. This accessibility has contributed to the widespread adoption of probiotic gummies among consumers looking to improve their digestive health.

Rising Demand for Convenient Supplement Formats

The rising demand for convenient supplement formats is a pivotal driver propelling the expansion of the global digestive advantage probiotic gummies market. This trend is underpinned by evolving consumer lifestyles and preferences, with individuals increasingly gravitating towards products that seamlessly integrate into their daily routines. Probiotic gummies, renowned for their ease of consumption and delightful taste, have emerged as a favored choice among health-conscious consumers seeking to bolster their digestive health without the inconvenience of swallowing pills or mixing powders.

The allure of gummy supplements, including probiotics, lies in their unparalleled convenience and palatability. Many individuals, particularly children and older adults, find swallowing pills challenging, thus gravitating towards more enjoyable dosage forms. Probiotic gummies provide an enticing solution, offering a chewable and flavorsome alternative that resonates with a broad spectrum of consumers. Furthermore, the portability and on-the-go convenience of probiotic gummies have garnered immense favor among busy individuals seeking to effortlessly integrate health-supporting practices into their hectic schedules.

High Cost of Probiotic Supplements

The high cost associated with probiotic supplements poses a notable restraint on the growth of the market. Probiotic supplements, including gummies, are often priced at a premium compared to other dietary supplements due to factors such as specialized production processes, stringent quality control measures, and the inclusion of live bacteria strains. This elevated pricing can dissuade price-sensitive consumers from purchasing probiotic gummies, thereby impeding market penetration and constraining growth opportunities.

On average, probiotic supplements, including gummies, are priced higher than standard dietary supplements due to various factors such as the sourcing and cultivation of specific bacterial strains, rigorous quality assurance processes, and the incorporation of specialized delivery systems. While exact pricing varies depending on factors like brand reputation and formulation complexity, probiotic gummies typically range from $20 to $40 per bottle, with premium brands commanding even higher prices.

Moreover, the perception of probiotics as a specialized product category further reinforces their premium pricing. While some consumers may be willing to pay a premium for products offering unique health benefits or superior quality, others may be deterred by the higher cost. Budget-conscious individuals, particularly in price-sensitive markets, may opt for more affordable alternatives or forego purchasing probiotics altogether.

Segment Analysis

The global digestive advantage probiotic gummies market is segmented based on additive type, species, functionality, distribution channel, form and region.

The Surging Demand for Digestive Health Function

The demand for Multi-Strain Probiotic Gummies in the Digestive Advantage Probiotic Gummies Market is driven by several factors, reflecting consumer preferences and health-conscious behavior. Multi-strain probiotics are formulations that contain a combination of different bacterial strains, each with unique health benefits, offering a comprehensive approach to digestive health support.

In March 2023, Nutrazee, India-based startup, known for its innovative vegan supplements and gummy vitamin products, has announced the launch of its newest product - Nutrazee Probiotic Gummies for Digestive & Immune Health. The latest addition to the company's product line is specifically formulated to support digestive and immune health and is suitable for both children and adults.

Nutrazee Probiotic Gummies contain a patented and clinically validated probiotic strain of Bacillus Coagulans. This powerful strain of probiotics has been shown to have several health benefits, such as reducing the symptoms of Irritable Bowel Syndrome (IBS) in children. The probiotics help alleviate common symptoms associated with IBS such as abdominal discomfort, bloating, and straining at stool, while also helping to improve stool consistency.

Geographical Penetration

A Growing Hub for Digestive Advantage Probiotic Gummies Market Amid Rising Health Consciousness and Demand in North America

The demand for digestive advantage probiotic gummies in North America is fueled by several factors, making it a prominent market for digestive health supplements. North America has witnessed a significant rise in health-conscious consumer behavior, with individuals increasingly prioritizing preventive healthcare and seeking out products that support digestive wellness. Probiotic gummies have gained traction in the region due to their convenience, effectiveness, and palatability, driving demand among a diverse demographic.

One of the primary drivers of demand for probiotic gummies in North America is the region's aging population. With a growing number of older adults seeking solutions to support digestive health and manage age-related gastrointestinal issues, there is a heightened demand for convenient and effective probiotic supplements. Probiotic gummies offer an appealing option for this demographic, providing a tasty and easy-to-administer format that aligns with their preferences and lifestyle.

Furthermore, the prevalence of digestive disorders such as irritable bowel syndrome (IBS), bloating, and indigestion has spurred demand for probiotic supplements in North America. According to the International Foundation for Gastrointestinal Disorders (IFFGD), IBS affects an estimated 10-15% of the population in the United States alone, driving the need for products that can alleviate symptoms and promote digestive comfort. Probiotic gummies, formulated with specific bacterial strains targeted at digestive health, are well-suited to address these concerns, contributing to their growing popularity in the region.

COVID-19 Impact Analysis

The COVID-19 pandemic has had a profound impact on the Global Digestive Advantage Probiotic Gummies Market, both positively and negatively. On the positive side, the heightened awareness of health and wellness during the pandemic led to a surge in demand for immune-boosting products, including probiotic supplements. Consumers became more proactive about their health, seeking products that could enhance their digestive and overall well-being, which benefited the probiotic gummies market.

The increased focus on preventive health care and the convenience of gummy supplements contributed to their popularity during the pandemic. However, the pandemic also presented significant challenges, particularly in the supply chain and production processes. Lockdowns, travel restrictions, and workforce limitations disrupted manufacturing operations and caused delays in the supply of raw materials. Many companies faced difficulties in maintaining production levels and meeting the heightened demand.

Additionally, economic uncertainties and reduced disposable incomes in many regions affected consumer spending power, impacting sales of non-essential health supplements. Despite these hurdles, the market has shown resilience, with companies adapting by enhancing their online presence and distribution channels to reach health-conscious consumers more effectively.

Russia-Ukraine War Impact Analysis

The Russia-Ukraine war has had significant repercussions on global supply chains, impacting various markets, including the Global Digestive Advantage Probiotic Gummies Market. The conflict has disrupted transportation routes and logistics networks, leading to delays and increased costs in the procurement of raw materials essential for manufacturing probiotic gummies. Additionally, the war has created economic instability and uncertainty, which has affected consumer spending patterns and priorities.

Markets in Eastern Europe, which are closer to the conflict zone, have experienced more pronounced disruptions, affecting both production and distribution of health supplements, including probiotics. Moreover, the geopolitical tensions have led to sanctions and trade restrictions, further complicating international trade and cross-border transactions.

Companies in the probiotic gummies market have had to navigate these challenges by seeking alternative supply sources, adjusting their supply chain strategies, and sometimes passing on increased costs to consumers. The overall economic impact of the war has also resulted in fluctuating currency values, which can influence the pricing and profitability of exported products. These factors combined have created a challenging environment for the probiotic gummies market, necessitating agility and resilience from manufacturers and distributors.

By Product Type

• Single-Strain Probiotic Gummies
• Multi-Strain Probiotic Gummies

By Function

• Digestive Health
• Overall Gut Health
• Others

By Flavors

• Berry Flavors
• Citrus Flavors
• Mixed Fruit Flavors
• Others

By Distribution Channel

• Online
• Offline

By End-User

• Infants & Children
• Adults
• Middle-Aged
• Elderly

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
• Middle East and Africa

Key Developments

• In May 2023, as consumer demand and awareness of digestive health and nutricosmetics continues to grow, IFF launched new solutions based on its Howaru probiotic ingredient, that helps to improve gut health.
• In February 2022, World-leading natural health food supplement manufacturer and retailer Sweet Cures has launched an all-new range of probiotics including up to 17 live strains of bacteria backed by clinical studies. Building on the success of Sweet Cures Probiotic Blend Capsules and in collaboration with market leader Danisco, the new UniBac range contains a unique blend of friendly gut bacteria that are clinically proven to make their way down to the gut and support a healthy immune system.
• In June 2021, Probi and Oriflame entered into partnership for digestive probiotic concept launch. Two Swedish companies teamed up in a partnership with focus on the Swedish heritage of innovation, natural ingredients and high-quality products. The probiotic supplier, Probi and Oriflame have entered into agreement of a global launch of a probiotic supplement within general gut health.

Competitive Landscape

The major global players in the market include Schiff Vitamins, Nature's Way, Garden of Life, Renew Life, OLLY, Nordic Naturals, Rainbow Light, Culturelle, Vitafusion and SmartyPants Vitamins among others.

Why Purchase the Report?

• To visualize the global digestive advantage probiotic gummies market segmentation based on product type, flavors, function, distribution channel, end-user and region as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of digestive advantage probiotic gummies market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as Excel consisting of key products of all the major players.

The global digestive advantage probiotic gummies market report would provide approximately 78 tables, 73 figures, and 219 Pages.

Target Audience 2024

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies