Global Oral Probiotics Supplements Market - 2024-2031

Overview

Global Oral Probiotics Supplements Market reached US$ 226.9 million in 2023 and is expected to reach US$ 376.4 million by 2031, growing with a CAGR of 7.5% during the forecast period 2024-2031.

Greater consumer awareness of the link between oral health and overall well-being is driving demand for oral probiotics supplements. There is a global shift towards natural and preventive healthcare solutions, with probiotics being perceived as natural alternatives to traditional oral care products. Consumer awareness of the oral and dental health benefits associated with probiotics, rising health consciousness and lifestyle changes positively impact the market.

In addition, the advances in probiotics research and formulation technologies are leading to the development of more effective and targeted supplements. The launch of new and innovative products in various forms such as capsules and mouthwashes for various applications such as dental caries prevention, gum disease management, bad breath control and orthodontic care.

North America is dominating the global market. According to NIH, in America tooth decay, affecting 90% of adults aged 20 to 64 years, and gum disease, affecting almost 50% of adults aged 45 to 64 years, remain two of the most prevalent oral diseases. With the increasing oral health problems, there is a strong culture of preventive healthcare, leading to a greater demand for products like oral probiotics that support oral hygiene and health.

Dynamics

Increasing Prevalence of Oral Diseases Globally

According to the WHO Global Oral Health Status Report of 2022, approximately 3.5 billion people worldwide are affected by oral diseases, with three-quarters of those affected residing in middle-income countries. Globally, an estimated 2 billion individuals experience dental caries in their permanent teeth, and 514 million children suffer from caries in their primary teeth. Oral cancer, encompassing cancers of the lip, mouth, and oropharynx, ranks as the 13th most prevalent cancer globally.

The global average prevalence of complete tooth loss among individuals aged 20 and older is nearly 7%, while for those aged 60 and older, it rises significantly to 23%. Severe periodontal diseases affect approximately 19% of adults worldwide, totalling more than 1 billion cases. With the increasing prevalence of such diseases, the demand for oral care products increasing along with probiotics. Probiotics are perceived as natural and effective solutions to maintain oral health.

Rising Consumer Preference For Natural Healthcare Products

Growing awareness among consumers about the importance of oral health and preventive dental care is boosting the demand for oral health care products. There is growing awareness and concern about the potential side effects of chemicals and synthetic additives in traditional healthcare products, shifting the consumer focus to natural and preventive healthcare solutions.

Probiotics are seen as natural alternatives to traditional oral care products, appealing to consumers looking for non-chemical and holistic approaches. Probiotics in oral health care involve beneficial bacteria that promote a healthy balance of microorganisms in the mouth. They can help prevent dental caries by inhibiting cavity-causing bacteria, support gum health by reducing inflammation, and combat bad breath by controlling odor-causing bacteria.

Competition from Traditional Oral Care Products

Some established oral care products such as toothpaste, mouthwash, and dental floss have strong consumer loyalty and are perceived as more conventional and readily available products, creating strong competition for oral probiotic supplements. This competition further limits the adoption and growth of oral probiotics supplements in the market.

Many consumers are reluctant to switch from their familiar oral hygiene routines unless they perceive clear benefits or receive recommendations from healthcare professionals. Additionally, the relatively high cost of oral probiotics compared to traditional oral care items can deter price-sensitive consumers from adopting them regularly.

Segment Analysis

The global oral probiotics supplements market is segmented based on type, distribution channel, application, end-user and region.

Increasing Health Consciousness Among the Human Population

The global oral probiotics supplements market is segmented based on end-users into humans and pets. The human segment is dominating the global market. The market for human oral probiotics supplements is growing with significant development in terms of product innovation and formulation diversity that is meeting the catering specifically to human health needs.

There is a greater emphasis on preventive healthcare and wellness in human populations, leading to higher demand for products that support oral health, such as probiotics. Consumers are increasingly interested in natural and preventive solutions for maintaining oral hygiene. To meet the demand of growing consumers' willingness to adopt various new products, manufacturers are coming up with various new and innovative oral probiotic supplements driving the market growth.

Geographical Penetration

High Use of Probiotics in North America

North America dominated the global oral probiotics supplements market with the rising health consciousness among consumers. Consumers in North America are generally more aware of the importance of oral health and overall wellness. Consumers are putting more effort into choosing products that show an impact on overall health, including oral and dental health. They are highly incorporating natural products such as probiotics to maximise the positive impact.

In a 2021 survey conducted by the International Food Information Council, findings indicated that 51% of Americans incorporate probiotics into their diets to promote gut health, 33% use them to bolster immune function, 38% integrate probiotics for overall health and wellness purposes, and 13% reported consuming probiotics to support emotional well-being. The higher use of probiotic supplements is parallelly expanding market growth.

The high incorporation of probiotics supplements along with the immense impact of the market players with greater support with the developments boost the market expansion. North America leads in research and development within the probiotics industry, including advancements in probiotic strains, formulation technologies, and clinical studies that validate the efficacy and benefits of oral probiotics, driving regional market growth.

Competitive Landscape

The major global players in the market include BioGaia UK Limited, Life Extension, Hyperbiotics, Oragenics, Inc., Lallemand Inc., Unique Biotech, Naturewise, Biocidin Botanicals, NOW Foods and Mars Wellness.

COVID-19 Impact Analysis

The COVID-19 pandemic has had both positive and negative impacts on the global oral probiotics supplements market. Initially, the market faced challenges due to disruptions in production and supply chains. This led to temporary shortages and delays in product availability, affecting market dynamics. On the other hand, the pandemic heightened global awareness of health and hygiene, leading to increased interest in preventive healthcare solutions, including oral probiotics supplements.

By Type

• Tablet
• Powders
• Mouthwash
• Others

By Distribution Channel

• Pharmacies
• Supermarkets and Hypermarkets
• Dental Clinics
• E-commerce

By Application

• Other Dental Caries Prevention
• Gum Disease Management
• Bad Breath Control
• Orthodontic Care

By End-User

• Human
• Pet

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
• Middle East and Africa

Key Developments

• In May 2023, Roquette introduced PEARLITOL ProTec, a novel excipient aimed at enhancing probiotic supplements in the health and nutrition market. This plant-based blend combines mannitol and maize starch to protect moisture-sensitive active ingredients like probiotics, ensuring longer shelf life, improved consistency, and more consumer-friendly dosage formats.
• IN November 2020, Chr. Hansen launched probiotic lozenges for dental health. These probiotic lozenges can be used by both adults and children from the age of 3, in addition to the regular oral hygiene routine.

Why Purchase the Report?

• To visualize the global oral probiotics supplements market segmentation based on type, distribution channel, application, end-user and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of oral probiotics supplements market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as Excel consisting of key products of all the major players.

The global oral probiotics supplements market report would provide approximately 78 tables, 74 figures and 235 pages.

Target Audience 2024

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies