Global Probiotics Gummies Market - 2024-2031

Overview

Global Probiotics Gummies Market reached US$ 25.1 million in 2023 and is expected to reach US$ 40.6 million by 2031, growing with a CAGR of 7.1% during the forecast period 2024-2031.

Globally, there is a broader trend towards preventive health and wellness, with consumers seeking natural and holistic approaches to maintaining health. Consumers are becoming more aware of how probiotics can support digestive health, immune function and overall well-being, leading to higher demand for probiotic products. The higher preference boosts the popularity of probiotic gummies for digestive health and immunity support worldwide.

Gummies are preferred by many consumers, including children and adults, due to their better taste, chewable format and ease of consumption compared to traditional supplement forms like capsules or tablets. Probiotic gummies offer a convenient and appealing alternative to traditional supplements. Continuous innovation in probiotic strains, delivery systems, and added ingredients like vitamins, minerals, and prebiotics boost the effectiveness and appeal of probiotic gummies.

North America dominates the global probiotics gummies market. The higher probiotic consumption in North America favours market growth. According to the Food and Health Survey conducted by the International Food Information Council in April 2022, around 33% of respondents in United States make an effort to include probiotics in their diets, with 60% aiming to do so daily.

Dynamics

New and Innovative Product Launches

With the rising demand for probiotic gummies among health-conscious consumers, manufacturers also speed up their innovative and new product introductions. Many innovative probiotic gummies are fortified with additional functional ingredients like vitamins and minerals, which further enhance their health-promoting properties. These combinations offer synergistic benefits and cater to specific health needs such as immune system support and nutrient absorption.

The launch of sugar-free products is developing a better market scope for the market. For instance, in January 2022, PanTheryx, a company specializing in digestive and immune health products, introduced two sugar-free probiotic gummy products to its TruBiotics line for children and adults. TruBiotics is launching its first line of gummies, featuring B. subtilis DE111 for gut and immune support, complemented by vitamin C or D.

Rising Use of Probiotics

Probiotics are perceived as natural solutions to maintain gut health and enhance immune function, aligning with wellness trends. There's a heightened awareness among consumers regarding the potential benefits of probiotics for digestive health and immunity health. As more people become familiar with probiotics and their role in promoting better health, the demand for probiotic supplements is increasing globally.

Probiotic gummies offer a convenient and enjoyable way to consume probiotics compared to traditional forms like capsules or powders. This appeals to consumers who prioritize ease of use and pleasant taste, especially for those who may have difficulty swallowing pills. Probiotic gummies, with their dual appeal of taste and health benefits, capitalize on the trend and experience increased consumption.

High Price of Probiotic Gummies

Probiotic gummies are of a higher price compared to traditional probiotic supplements like capsules or powders. The higher price is attributed to the ingredients used, equipment price and even the packaging used for them. Gummy formulations typically include sugars, flavors, and colors to improve taste and appearance. These ingredients are added to make the gummies more palatable and appealing to consumers.

Producing gummies requires specialized equipment and techniques such as molding and drying processes. The investment in specialized machinery and skilled labor adds to the overall production expenses. The higher production costs associated with these factors contribute to the higher retail price of probiotic gummies, which consumers may find gummies less affordable compared to capsules or powders, especially in markets where price sensitivity is high.

Segment Analysis

The global probiotics gummies market is segmented based on strain, flavor, target, distribution channel, age group and region.

Significant Role of Probiotics in Promoting Digestive Health

The global probiotics gummies market is segmented based on target into digestive health and immunity support. The digestive health segment dominates the global market. Probiotics are widely recognized for their role in promoting digestive health. They help maintain a healthy balance of gut microbiota, which is crucial for digestion and nutrient absorption.

Digestive disorders and discomforts are common worldwide, affecting a large portion of the population. According to the International Foundation for Gastrointestinal Disorders, the worldwide estimation of IBS is reported to be 5-10% of the population. Probiotic supplements are commonly used to support digestive health.

Individuals experiencing digestive issues such as bloating, gas, diarrhea, constipation, or irritable bowel syndrome often turn to probiotic supplements to alleviate symptoms and improve overall gut function. Probiotic gummies offer a convenient and palatable way to address these issues, appealing to consumers seeking natural solutions for digestive wellness.

Geographical Penetration

High Consumption of Probiotics in North America

North America dominates the global probiotics gummies market. The region's large health-conscious population seeks natural solutions for health maintenance. Probiotics are recognized for their potential benefits to digestive health, immune function, and overall well-being, aligning with consumer preferences for preventive healthcare, driving probiotics consumption in this region.

In a 2021 survey conducted by the International Food Information Council, findings indicated that 51% of Americans incorporate probiotics into their diets to promote gut health, 33% use them to bolster immune function, 38% integrate probiotics for overall health and wellness purposes, and 13% reported consuming probiotics to support emotional well-being. There is a growing preference for convenient and enjoyable supplement formats like gummies, which has driven demand in the region.

Competitive Landscape

The major global players in the market include SWISSE INDIA, GlobalBees Brands Pvt. Ltd., Nutrazee, Velbiom Probiotics, Church & Dwight Co., Inc., Lifeable, Goli Nutrition Inc, Jamieson Vitamins, Nordic Naturals and Nature's Bounty.

COVID-19 Impact Analysis

The COVID-19 pandemic had a moderate impact on the probiotics gummies. The pandemic disrupted global supply chains, impacting the availability and distribution of raw materials and finished products. Manufacturers faced challenges in sourcing ingredients, production delays, and logistics issues, which affected product availability and market growth. Manufacturing facilities faced operational challenges due to health and safety protocols, workforce disruptions, and fluctuations in demand.

COVID-19 prompted a heightened focus on health and well-being globally. Consumers became more conscious of preventive health measures, including dietary supplements like probiotics gummies, to support overall wellness and potentially improve resilience against infections. Probiotic gummies, known for their immune-supporting properties, saw a surge in popularity as consumers looking out for products that could potentially enhance their immune systems.

By Strain

• Single Strain
• Multi-Strain

By Flavor

• Citrus
• Fruit
• Mixed Flavor

By Target

• Digestive Health
• Immune Support

By Distribution Channel

• Pharmacies
• Specialty Stores
• E-Commerce

By Age Group

• Children
• Adults

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
• Middle East and Africa

Key Developments

• In March 2023, Nutrazee, a Hyderabad-based startup renowned for its innovative vegan supplements and gummy vitamins, introduced its latest offering: Nutrazee Probiotic Gummies for Digestive & Immune Health. This new addition to their product lineup is specially formulated to promote digestive and immune health, catering to both children and adults alike.
• In January 2022, PanTheryx, a company specializing in digestive and immune health products, introduced two sugar-free probiotic gummy products to its TruBiotics line for children and adults. TruBiotics is launching its first line of gummies, featuring B. subtilis DE111 for gut and immune support, complemented by vitamin C or D.

Why Purchase the Report?

• To visualize the global probiotics gummies market segmentation based on strain, flavor, target, distribution channel, age group and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of probiotics gummies market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The global probiotics gummies market report would provide approximately 78

tables, 69 figures and 235 pages.

Target Audience 2024

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies