Global Automotive Films Market - 2024-2031

Overview

Global Automotive Films Market reached US$ 7.4 billion in 2023 and is expected to reach US$ 11.7 billion by 2031, growing with a CAGR of 5.9% during the forecast period 2024-2031.

The safety and security of vehicles are greatly enhanced by automotive films, an aspect that is becoming more and more important to both manufacturers and customers. By keeping glass shards together, safety films put to windshields and windows provide improved shatter resistance, which can be crucial during collisions or break-in attempts to protect occupants from harm.

The market for automotive films is expanding as a result of the growing desire for vehicle customization. For consumers looking for individualized cars with different colors, patterns and designs, these films provide a simple and reasonably priced option. One of the main factors driving this industry is personalization, which is motivated by the desire for distinctive cars that reflect people's personalities and lifestyles.

Asia-Pacific is among the growing regions in the global automotive films market covering more than 1/3rd of the market. The innovations in technology not only satisfy the varied demands of the consumers in the region but also establish Asia-Pacific as a center for the manufacture and export of automotive films, propelling market expansion and globally competitiveness. The demand for high-performance and innovative automotive films is predicted to climb as the Asia-Pacific automotive sector continues to grow and change, propelling the regional market's steady expansion.

Dynamics

Increased Demand for Passenger Cars in Developing Economies

The market for automotive films is anticipated to rise in the future because of the rising demand for passenger cars in emerging nations. If a car is created, constructed or altered to carry passengers in mind, it qualifies as a passenger vehicle. Automotive films are used in passenger cars to lower the interior temperature and shield the driver and passengers from the sun's rays and heat.

As per the Society of Indian Automobile Manufacturers (SIAM), a non-profit apex national body of the Indian government with its headquarters in India, the total sales of passenger vehicles in the fiscal year 2021 climbed by 13.2% to 3.07 million from 2.71 million in 2020.

Additionally, the State Council of the People's Republic of China reports that China sold 20.15 million passenger automobiles in 2021, an increase of 4.4% year over year, driven mostly by the high demand for new energy vehicles (NEVs). Thus, the market for automotive films is being driven by the rising demand for passenger cars in developing nations.

Growing Demand for Paint Protection Films

The automobile industry's expanding demand for paint protection films (PPFs) is anticipated to fuel the market's expansion. The automotive industry uses paint protection film (PPF) extensively to shield cars from gravel, dust and other particles that might cause scratches. As the number of automobiles produced rises, so too will the need for PPF from this industry.

According to the March 2023 study by Kelly Blue Book, a US-based vehicle assessment business, automobiles that were equipped with paint protection film (PPF) in 2022 had a 5% greater resale value than those that were not. The is so that PPF can help keep the car in better shape and look longer, which will increase the car's worth when it is up for sale and attract more potential purchasers. The automotive film market will thus be driven in the future by the growing demand for paint protection film (PPF) from the automotive industry.

High Cost of Installation

Installing automotive film requires specific equipment and expertise, which raises installation prices and may turn off prospective customers. The kind of film, the size of the car and the location of the service provider all affect the overall cost. Film is important; luxury films like carbon or ceramic are more expensive than regular films.

Costs are also impacted by state-specific tint laws and the preferred amount of darkness. Although they cost more, higher-quality films provide more protection and durability. The size of the vehicle influences how much film is needed, which raises installation expenses. The cost of custom procedures may exceed that of pre-cut kits. The landscape of automobile film installation prices is collectively shaped by these aspects.

Environmental Concerns and Regulatory Compliance

The growing strictness of laws regarding vehicle modifications and environmental sustainability is one major barrier that the global automotive film industry must overcome. Different locations have different government restrictions governing the amount of tinting that may be applied to car windows; some have rigorous guidelines to protect driver visibility and road safety.

Furthermore, there is increasing demand to provide car films that are devoid of dangerous chemicals and have little ecological effect as environmental concerns rise. Industry participants have a significant hurdle in meeting these strict regulatory standards while preserving product performance and cost, which limits market expansion.

Segment Analysis

The global automotive films market is segmented based on film, vehicle, material, application and region.

Rising Demand for Automotive Window Films in the Industries

The automotive window films segment is among the growing regions in the global automotive films market covering more than 1/3rd of the market. The increased level of protection against the sun's UV rays is the reason for the development in the use of automotive window films. Car films make the car more environmentally friendly and lighten the strain on the air conditioner. In addition to improving visibility, window coatings let light into the car while blocking heat.

The Skin Cancer Foundation states that window tinting reduces the risk of skin cancer and early aging by blocking up to 99% of UV radiation. A 2021 ASE (Automotive Service Excellence) industry research states that window tinting can lower interior car temperatures by as much as 60% in the summer, increasing comfort and minimizing air conditioning system damage. The National Highway Traffic Protection Administration states that high-quality window tinting can add an extra layer of protection by containing broken glass and averting accidents.

Geographical Penetration

Growing Demand for Automotive Films in the Automotive Sector and Increasing Production Lines in Asia-Pacific

Asia-Pacific has been a dominant force in the global automotive films market. The demand for automotive films is being driven by the expanding automotive industries in China, India and Japan, which makes the Asia-Pacific a major growth engine for the globally automotive films market. The growing ownership of vehicles due to urbanization, infrastructure development and rising disposable incomes is generating a significant market for automotive films for OEM and aftermarket applications.

For Instance, in 2023, Eastman Chemical Company has acquired Ai-Red Technology (Dalian) Co., Ltd., a leading manufacturer of paint protection and window film for automotive and architectural sectors in the Asia-Pacific. The acquisition aligns with Eastman's growth strategy in Performance Films, enhancing its presence in key markets and reinforcing its commitment to delivering superior value as a specialty materials company in China and the Asia-Pacific.

The presence of top manufacturers and research institutes in the Asia-Pacific area also fosters technical breakthroughs and creativity in automotive films. Leading manufacturers of state-of-the-art car films with sophisticated features like heat and glare reduction, self-healing qualities and intelligent tinting capabilities are found in nations like South Korea and Japan.

For Instance, in 2023, Covestro's Changhua site inaugurated a new production line and introduced the Desmopan UP TPU series for Paint Protection Film (PPF) in the automotive and wind sectors. The new line in Taiwan produces high-performance TPUs for PPF globally, offering long-lasting protection with high durability, adaptability and aesthetics, suitable for automotive coatings and wind turbine blade protection.

COVID-19 Impact Analysis

The global automotive film market has experienced a multitude of changes due to the COVID-19 pandemic, including modifications to supply chain operations and demand dynamics. The first travel bans and massive lockdowns implemented to stop the virus's spread caused an abrupt decrease in car sales and manufacturing. Automobile manufacturers reduced their output or temporarily closed their facilities, which resulted in a decrease in the market for automotive films.

Car manufacturers also encountered more difficulties as a result of supply chain interruptions, especially for components and raw materials that came from areas hit by pandemics. However, several markets for automotive films remained resilient and even grew throughout the crisis. Aftermarket car films, such as window tints and paint protection films, saw a spike in demand as consumers shifted to using their vehicles to reduce their chance of contracting the virus.

Furthermore, there was a sharp increase in demand for antimicrobial coatings for car interiors as people became more conscious of safety precautions and hygiene. In the future, the rate of economic recovery, immunization campaigns and changes in customer tastes toward more sustainable and high-tech items will determine how quickly the automotive film industry will improve.

The globally automotive film market's trajectory was impacted by some trends that surfaced as the automobile sector steadily recovered from the initial shock of the pandemic. The popularity of internet shopping and remote work caused consumer tastes to change in favor of bigger cars like trucks and SUVs, which raised the market for automotive films about these automobiles.

Russia-Ukraine War Impact Analysis

Moreover, the effects of conflict go beyond economic considerations since they frequently lead to changes in consumer preferences and behavior. Increased global tensions and wars might make people more hesitant to spend money on non-essential items like car and movies. The makes them feel insecure and cautious. Consumers may prioritize spending on necessities above automobile aftermarket products in areas directly impacted by conflict or geopolitical instability.

Political conflicts and Russia's participation in wars have had a significant influence on the global automotive films sector. Costs of raw materials for automobile films, especially those made of petroleum-based materials, have been impacted by changes in oil prices brought on by instability in the region.

Automobile film availability and distribution are also unpredictable due to supply chain disruptions and trade route disruptions brought on by sanctions placed on Russia or its retaliatory actions. The globally growth trajectory of the automotive film market has been affected by the increased volatility of the industry, which has affected the decisions made by manufacturers regarding production and price strategies.

By Film

• Automotive Window Films
  • Infrared Rejection Tint
  • Ceramic Window Tint
  • Metallized Window Tint
  • Dyed Window Tint
  • Hybrid Window Tint
  • Clear Window Tint
  • Carbon Window Tint
  • Crystalline Window Tint
  • Others
• Automotive Wrap Films
• Paint Protection Films
• Tinting Films
• NVH Film Laminates
• Others

By Vehicle

• Commercial Vehicles
• Passenger Vehicles

By Material

• Dyed
• Metalized
• Ceramic

By Application

• Interior
  • Automotive Dials
  • Audio & Video Remote Controls
  • Control Panels
  • Wet-Out Window Automotive Display
  • Backlit
  • Others
• Exterior
  • Rocker Panels
  • Backs of Doors
  • Hoods
  • Mirrors
  • Upper Bumper
  • Roof Panels
  • Daylight Openings
  • Grilles
  • Others

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
• Middle East and Africa

Key Developments

• On February 01, 2023, Eastman Chemical Company acquired Ai-Red Technology (Dalian) Co., Ltd., a leading manufacturer of paint protection and window film for automotive and architectural sectors in the Asia-Pacific. The acquisition aligns with Eastman's growth strategy in Performance Films, enhancing its presence in key markets and reinforcing its commitment to delivering superior value as a specialty materials company in China and the Asia-Pacific.
• On May 23, 2023, Covestro's Changhua site inaugurated a new production line and introduced the DesmopanUP TPU series for Paint Protection Film (PPF) in the automotive and wind sectors. The new line in Taiwan produces high-performance TPUs for PPF globally, offering long-lasting protection with high durability, adaptability and aesthetics, suitable for automotive coatings and wind turbine blade protection.
• On June 28, 2023, Toray Industries, Inc. developed a high heat-insulating solar control film for advanced mobility applications. Utilizing innovative nano-multilayer technology, the film offers glass-like transparency while providing top-tier thermal insulation against infrared rays. Toray's research demonstrates that integrating this film into electric vehicles reduces air-conditioning power consumption, extends cruising ranges, enhances cabin comfort and supports 5G communications crucial for autonomous driving.

Competitive Landscape

The major global players in the market include 3M Company, Eastman Chemical Company, Johnson Window Films, Inc., Saint Gobain, Zeofilms, Avery Dennison Corporation, Nexfil USA, Hexis S.A., RENOLIT SE and Ergis S.A.

Why Purchase the Report?

• To visualize the global automotive films market segmentation based on film, vehicle, material, application and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of automotive films market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as Excel consisting of key products of all the major players.

The global automotive films market report would provide approximately 70 tables, 63 figures and 193 Pages.

Target Audience 2024

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies