Ride On Mower Market - 2023-2030

Overview

Global Ride On Mower Market reached US$ 3.80 billion in 2022 and is expected to reach US$ 5.32 billion by 2030, growing with a CAGR of 4.3% during the forecast period 2023-2030.

The growing trend towards electric ride-on mowers is driven by increasing environmental awareness and regulatory pressures. Consumers are increasingly seeking eco-friendly alternatives to traditional gasoline-powered mowers, leading manufacturers to develop electric models with improved battery technology, longer run times, and reduced emissions. This trend is expected to accelerate as governments implement stricter emissions regulations and consumers prioritize sustainability in their purchasing decisions.

Manufacturers are also responding to consumer demand by developing new products in the market. For instance, on October 22, 2023, Honda introduced an electric ride-on lawn mower with autonomous capabilities. Named the 'Honda Autonomous Work Mower', this prototype will make its public debut at the upcoming 2023 Equip Exposition power equipment convention in Kentucky, USA.

Zero-turn mowers are gaining popularity in North America due to their superior maneuverability, efficiency, and ability to navigate tight spaces. Consumers appreciate the enhanced productivity and time savings offered by zero-turn mowers, especially for large lawns or commercial applications. This trend is boosting market growth for zero-turn models, which are increasingly preferred over traditional lawn tractors.

Dynamics

Growing Demand for Landscaping Services

The growing appreciation for outdoor living spaces, including residential lawns, parks, sports fields, and commercial landscapes, is leading to a heightened demand for landscaping services. Urban dwellers often lack the time or expertise to maintain these spaces manually, creating opportunities for landscaping service providers equipped with ride-on mowers to meet the demand for professional lawn care services.

Ride-on mowers are commonly used in commercial landscaping applications, including golf courses, municipal parks, sports complexes, and industrial facilities. As commercial properties seek to enhance their curb appeal and maintain large expanses of grass efficiently, the demand for ride-on mowers in the commercial sector is expected to grow steadily. The ride-on mower market is witnessing ongoing technological advancements aimed at enhancing performance, efficiency, and user experience.

For instance, on April 11, 2023, the Husqvarna Group introduced its latest addition to its commercial lineup: the Z560LS, the most powerful commercial zero-turn mower in its arsenal. This workhorse mower is equipped with a robust 38.5 HP Kawasaki FX1000 EFI engine, delivering exceptional performance and ensuring top-quality results even in the most challenging conditions.

Shifting Consumers towards Electric Mowers

Consumers are increasingly seeking eco-friendly alternatives to traditional gasoline-powered mowers with growing awareness of environmental issues. Electric ride-on mowers offer a cleaner and quieter operation, emitting zero emissions during use. This aligns with consumers' desire to reduce their carbon footprint and minimize environmental impact, driving demand for electric models in the market.

Technological advancements in battery technology are improving the performance and efficiency of electric ride-on mowers. Lithium-ion batteries, in particular, offer longer run times, faster charging, and extended lifespan compared to traditional lead-acid batteries. These advancements enhance the appeal of electric mowers by addressing concerns related to battery life and performance, boosting consumer confidence in the market.

For instance, on June 27, 2023, Bobcat introduced the initial four models in its new lineup of mowers for the European market. This launch is part of the Ground Maintenance Equipment (GME) portfolio unveiled at the end of 2022. Building on the successful debut in North America two years ago, Bobcat acquired the BOB-CAT line of mowers, along with the Johnson Creek manufacturing facility renowned for producing high-quality mowers since the 1970s.

Limited Awareness and Distribution Channels

Limited awareness about the availability, benefits, and features of ride-on mowers can hinder market growth. Many potential customers are not aware of the existence of ride-on mowers and do not fully understand their advantages over traditional lawn care equipment. As a result, there is a need for effective consumer education initiatives to raise awareness and promote the benefits of ride-on mowers in the market.

Inadequate distribution channels can restrict access to ride-on mowers for consumers in certain regions and demographics. Retailers and dealerships do not carry ride-on mowers and they are not readily available in local markets, consumers face challenges in purchasing these products. The limited dealer network and insufficient dealer support can hinder consumers' ability to research, purchase, and maintain ride-on mowers, leading to lower market penetration and customer satisfaction.

Segment Analysis

The global ride-on mower market is segmented based on wheel drive, end-user, and region.

Growing Commercial Demand and Efficiency and Maneuverability of Zero Turn Mowers

Zero-turn mowers are poised to hold the largest share of the global ride-on mower market. Zero-turn mowers are known for their exceptional maneuverability, allowing operators to navigate tight spaces, obstacles, and intricate landscaping features with ease. This superior maneuverability translates to increased efficiency and productivity, making zero-turn mowers highly sought after in both residential and commercial applications.

Zero-turn mowers are widely used in commercial landscaping applications such as golf courses, sports fields, municipal parks, and residential developments. The commercial sector represents a significant portion of the ride-on mower market, and the demand for zero-turn mowers continues to grow as businesses seek to maximize efficiency and maintain high-quality turf surfaces, supporting to the segment growth.

Manufacturers are continuously innovating and improving zero-turn mower designs with advanced features and technologies. For instance, on November 2, 2023, Kubota unveiled its newest generation of zero-turn mowers, the Ze Electric Zero-Turn range, featuring models Ze-421 and Ze-481. With this release, Kubota reaffirms its commitment to sustainability and fully endorses the global initiative for achieving a carbon-neutral environment by 2050.

Geographical Penetration

Growing Technological Innovations and a Strong Consumer Base in North America

North America boasts a large consumer base for ride-on mowers, driven by the region's extensive residential and commercial landscaping needs. North American consumers have a strong preference for ride-on mowers due to their efficiency, convenience, and superior performance compared to traditional lawn care equipment. As homeowners and commercial property owners seek to maintain large outdoor spaces efficiently, ride-on mowers have become indispensable tools, boosting market dominance in the region.

The North American region is at the forefront of technological innovation in the lawn care industry, leading to the development of advanced ride-on mower models with smart features, electric powertrains, and improved performance capabilities. Manufacturers in North America are continually investing in research and development to stay ahead of market trends and meet consumer demands for cutting-edge lawn care equipment.

COVID-19 Impact Analysis

The pandemic disrupted global supply chains, causing delays in the production and distribution of ride-on mowers. Manufacturing facilities faced closures or reduced capacity due to lockdown measures and labor shortages, leading to delays in product launches, fulfillment of orders, and availability of spare parts. Economic uncertainty and job losses resulting from the pandemic led to reduced consumer spending on non-essential items, including lawn care equipment.

With widespread lockdowns and stay-at-home orders, there was a shift in consumer behavior towards home improvement and outdoor living activities. The pandemic spurred a surge in homeownership as people sought greater space, privacy, and control over their living environments. This increase in homeownership contributed to a growing demand for lawn care equipment, including ride-on mowers, as homeowners invested in maintaining and beautifying their outdoor spaces.

Russia-Ukraine War Impact Analysis

The conflict disrupted global supply chains, particularly in regions where key manufacturing facilities or logistics routes were affected. This led to delays in the production and distribution of ride-on mowers, impacting market availability and driving up prices due to supply shortages. Geopolitical tensions and economic sanctions resulting from the conflict contributed to increased economic uncertainty globally.

The conflict led to changes in regional demand patterns for ride-on mowers. Heightened security concerns or economic instability in affected regions decreased demand for luxury or discretionary items such as ride-on mowers. Conversely, demand increased in regions where consumers prioritized lawn care and outdoor leisure activities as a form of stress relief or distraction from geopolitical tensions.

By Wheel Drive

• Zero Turn Mowers
• Steering Wheel Mowers

By End-User

• Residential
• Commercial

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
• Middle East and Africa

Key Developments

• On February 9, 2023, John Deere launched the latest addition to its lineup: the Z370R Electric ZTrak Residential Zero Turn Mower. Designed for property owners seeking effortless yard maintenance, this model offers reduced upkeep, simplified operation, and enhanced operator comfort. With minimized noise and vibration during mowing, it provides a quieter and smoother experience for users.
• On February 17, 2023, Yard Force announced the release of their latest innovation: the 48v Brushless 38-inch Battery-Powered RER Riding Mower. Combining convenience and power, the YF48vRX-RER38 is designed to effortlessly maintain a beautiful yard throughout the year. With a single charge, users can enjoy up to 1.5 acres of runtime, thanks to its twin-blade 38-inch deck with 3-in-1 cutting capability.
• On October 30, 2022, Toro Australia introduced the eS3000, a new battery-powered ride-on tractor mower. This mower features a 72V rechargeable battery, providing users with a hassle-free and quieter mowing experience while delivering the technology expected from Toro.

Competitive Landscape

The major global players in the ride-on mower market include Deere & Company, American Honda Motor Co., Inc., Kubota Corporation, Husqvarna AB, MTD, Ariens Company, The Toro Company, Briggs & Stratton, Intimidator Group, Cub Cadet LLC, and Rover.

Why Purchase the Report?

• To visualize the global ride-on mower market segmentation based on wheel drive, end-user, and region, as well as understand critical commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous ride-on mower market-level data points with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as Excel consisting of critical products of all the major players.

The global ride-on mower market report would provide approximately 62 tables, 52 figures, and 213 Pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies