Middle East and North Africa Indoor Mapping Market

Overview

Middle East and North Africa Indoor Mapping Market reached US$ 239.8 million in 2023 and is expected to reach US$ 1,131.4 million by 2031, growing with a CAGR of 21.4% during the forecast period 2024-2031.

The ongoing support of government authorities for increasing public safety has enhanced the importance of GPS technology in indoor locations, which will contribute to the indoor mapping market growth during the forecast period. The increasing use of smartphones with powerful mobile applications, as well as the continued trend of digitalization, mobile commerce and technological improvements, are contributing to the industry's increased growth.

Indoor location systems have provided organisations with enhanced precision across various industrial locations, regardless of facility size and area. In addition, the technology has assisted various industrial units in successfully managing their floor levels. Thus, the indoor location plays an important role in delivering greater agility and boosting efficiency, speed, responsibility and dependability to manage industrial datasets.

In 2023, Saudi Arabia is expected to be the second-dominant growing region, holding more than 15% of the Middle East and North Africa indoor mapping market. Companies from globally are moving to the country to increase their presence in the region. In 2023, Genesys International's subsidiary in Saudi Arabia has been granted a contract for Mecca's 3D digital twin mapping. The initiative, worth INR 26 crore, is a historic venture into employing digital twin mapping technology for urban planning and monitoring.

Dynamics

Rising Adoption of Smartphones

Smartphones with persistent internet connectivity allow users to access location-based services via built-in GPS and smartphones can provide exact location, allowing consumers to use a variety of location-based apps. Furthermore, smartphones may be effectively used to enable targeted advertising based on the user's location.

In accordance with Ericsson, the overall number of smartphone subscribers in the Middle East and North Africa is expected to reach over 797 million by 2028. As of 2022, there were approximately 559 million smartphone subscribers in Middle East and North Africa. With such a huge increase in the overall number of smartphone subscribers in the Middle East area, it is likely to drive the growth potential during the forecast period.

Growing Adoption of Location-based Services

Indoor mapping systems are used in the vibrant commercial and corporate sectors, such as office buildings, business parks and coworking spaces, to boost workplace productivity, facilitate employee navigation and optimize facility management. Indoor mapping technologies provide optimal space utilization, wayfinding aid and location-based services for corporate clients, resulting in a more productive work environment and increased business growth.

In 2020, Apple upgraded its Maps app in UAE to provide drivers with turn-by-turn directions. According to Apple, users of iPhone, iPad, Mac and Apple Watch, as well as CarPlay, can use Apple Maps to navigate and discover their destinations during UAE. Apple stated that the turn-by-turn guidance for driving and walking include full Arabic language support.

Infrastructure and Regulatory Limitations

In some MENA regions, there are insufficient infrastructure to enable indoor mapping systems. Poor internet access, old building architecture and insufficient power supply are all challenges that might make it difficult to deploy and operate indoor mapping technologies. Budget constraints, particularly for small and medium-sized businesses and government agencies, may limit investment in indoor mapping projects, slowing industry growth.

The region is facing regulatory hurdles pertaining to data privacy, security and intellectual property rights, which may impact the adoption and deployment of indoor mapping technologies. Compliance with local legislation, licensing standards and data protection rules may pose challenges to indoor mapping solution providers, resulting in delays and increased operational expenses.

Segment Analysis

Middle East and North Africa indoor mapping market is segmented based on technology, application, end-user and region.

Rising Collaborations for Expanding Location-based Services Drives the Segment Growth

Location-based services are expected to be the dominant segment with over 1/3rd of the market during the forecast period 2024-2031. Location-based services allow businesses and organizations to track the whereabouts of assets, equipment and individuals within indoor spaces. Businesses in MENA can increase operational efficiency, optimize resource allocation and track asset mobility by integrating indoor mapping technologies with LBS. Examples include healthcare, logistics and manufacturing.

Situm and Kara Systems signed an official partnership agreement in 2023, which will undoubtedly result in significant changes to location-based services and innovative software solutions. Situm has partnered with Kara Systems to establish a dynamic synergy that meets the specific needs of the MENA region. The alliance combines Situm's unrivalled indoor mapping and location intelligence skills with Kara Systems' excellent software capabilities.

Geographical Penetration

Rising Tourism in UAE

UAE is expected to be the dominant region in Middle East and North Africa indoor mapping market covering over 30% of the market. UAE is a famous tourism destination, with millions of people visiting its cities each year for pleasure, commerce and events. Indoor mapping systems meet the demands of visitors and travellers by providing interactive maps, navigation aid and location-based suggestions in hotels, retail malls, airports and tourist sites, thereby increasing total consumer satisfaction.

In 2023, Pointr, the global leader in indoor positioning and mapping, will unveil one of the world's largest single-site indoor location solutions at the famous Reem Mall in Abu Dhabi, UAE. Pointr, in collaboration with Dimension Data, helped to realise Reem Mall's vision for a cutting-edge indoor location experience within their guest app by covering all public areas of the mall, totaling 2.3 million square feet.

Competitive Landscape

The major global players in the market include Apple Inc., Microsoft, INDOO.RS, HERE Technologies, Nextome, IndoorAtlas Ltd., Sensewhere, Google LLC, Cisco Systems, Inc. and Zebra Technologies Corporation.

COVID-19 Impact

The pandemic has caused changes in consumer behavior and preferences, affecting the demand for indoor mapping solutions across multiple industries. While some industries, such as retail, hospitality and transportation, experienced temporary closures and decreased foot traffic during lockdowns, others, such as healthcare, logistics and e-commerce, saw increased demand for indoor mapping technologies to assist with operations, assure social distancing and improve safety.

During the pandemic, the shift towards remote work and digital transformation increased, resulting in the widespread deployment of interior mapping technologies for virtual tours, remote inspections and online collaboration. Businesses in the region have increasingly relied on indoor mapping technologies to permit remote access to indoor venues, enable virtual meetings and support digital communication channels.

Russia-Ukraine War Impact

The Russia-Ukraine war might significant repercussions for the global economy, including volatility in commodity prices, currency exchange rates and oil markets. Economic uncertainty and market volatility have an impact on spending decisions and budget allocations for indoor mapping initiatives in the MENA region, especially in industries that are vulnerable to global economic situations.

The conflict compels MENA nations to reconsider their foreign policy priorities and reallocate resources to security, defense and crisis management initiatives. It had an impact on funding and support for civilian programs, including indoor mapping initiatives, as governments prioritize national security and geopolitical stability in reaction to foreign threats.

By Technology

• Wi-Fi-Based Mapping
• LiDAR-Based Mapping
• RFID-Based Mapping
• Others

By Application

• Indoor Navigation
• Location-Based Services
• Asset Tracking and Management
• Others

By End-User

• Retail
• Healthcare
• Transportation and Logistics
• Hospitality
• Others

By Country

• Saudi Arabia
• UAE
• Oman
• Bahrain
• Qatar
• Kuwait
• Egypt
• Iran
• Iraq
• Israel
• Rest of Middle East and North Africa

Key Developments

• In March 2023, Inpixon has announced a collaborative deal with Schauenburg Systems, a manufacturer of equipment of mine safety systems and equipment, to sell real-time location solutions to African mining businesses. According to the agreement, the parties will attempt to sell hundreds of thousands of nanoLOC chips and other fundamental technologies of Inpixon which offer real-time tracking, collision avoidance and proximity solutions for the mining industry.
• In December 2022, Orient Indoor Location Services has announced its availability on Google Cloud Marketplace. Customers with a current Google Cloud Marketplace commitment can benefit from seamless procurement and aggregated invoicing through a single channel.

Why Purchase the Report?

• To visualize the MENA indoor mapping market segmentation based on technology, application, end-user and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of indoor mapping market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The Middle East and North Africa indoor mapping market report would provide approximately 42 tables, 32 figures and 155 pages.

Target Audience 2024

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies