Global Sandwich Toaster Market - 2023-2030

Overview

Global Sandwich Toaster Market reached US$ 721.2 million in 2022 and is expected to reach US$ 1,603.0 million by 2030, growing with a CAGR of 10.5% during the forecast period 2023-2030.

The increasing demand for convenience foods positively drives sandwich toasters market growth, due to its quick and easy way of offering a meal without any need for other appliances in particular. The versatility and customization options provided by these sandwich toasters make them popular among health-conscious consumers who are craving quick and healthy meal options.

The availability of sandwich toasters in different sizes such as of 2 & 4 sliced portion types for both commercial and household purposes comes with features such as non-stick coating and heat-resistant handling. Increasing disposable incomes and high adoption of Western culture food practices also contribute to the high sandwich consumption.

Europe dominated the global sandwich toaster market. The region has a high demand for convenient and time-saving products for quick food practices. The regional manufacturer's innovation in product advancement with the latest technology and energy-efficient features attracts consumers and expands the market growth.

Dynamics

Increasing Consumer Demand for Convenience Products

Globally, there is a high change in consumer lifestyles and preferences towards their food practices. The hectic lifestyles left with less time for meal preparation from scratch. To deal with the busy job life schedules, there is a greater demand for on-the-go meal options that take little time and provide with fresh and healthy options.

Breakfast sandwiches are becoming increasingly popular, as more people are looking for convenient and healthy breakfast options. A sandwich toaster can help you easily create this type of meal at home, there is a greater demand for this product in the market. The convenience, ease of use and ability to create perfectly toasted sandwiches with minimal effort are the primary driving factors of the market.

With the increasing consumer preference towards health and wellness, there is a greater preference for homemade and healthy products such as sandwiches. To support these consumer requirements manufacturers are developing sandwich toasters with various technological advancements and innovative features that offer convenience and time-saving benefits.

New and Innovative Product Introductions

Manufacturers are introducing new and advanced features into the sandwich toasters to provide convenience and a premium product feel to the end-user. Advanced features and smart technologies involved to enhance the facilities such as digital controls, adjustable temperature settings, and timers empower the overall experience of the product.

Some manufacturers are starting to introduce new features and functionalities to their sandwich toasters, such as interchangeable plates, digital controls and grilling capabilities, increasing their demand in the market. Along with the features and technological advances, there is a greater focus on the manufacturer on the outlook of the product. Some of the products are aesthetic and design enhances the overall look of the kitchen.

New sandwich toaster launches taking place with the innovation to help consumers eliminate the inconvenience and upgradation of the product drives the market growth. In August 2020, Breville released a new deep-fill toasted sandwich maker that has the deepest fill design, with plates shaped to hold the maximum filling while sealing it in and slicing the sandwich into triangles.

Competition from other Kitchen Appliances

Sandwich toasters are only used to toast or grill sandwiches, their other appliances such as stoves, ovens, or panini presses are used with a wide range of cooking options and are delivered with broader specifications. Sandwich toasters face competition from other breakfast appliances such as microwaves, waffle makers, and panini presses, which can offer similar functionality or cater to different preferences. Thus, the limited cooking options and availability of alternatives hinder the market growth.

Segment Analysis

The global sandwich toaster market is segmented based on type, material, distribution channel, application and region.

Convenient Nature of Non-Stick Sandwich Toaster

The global sandwich toaster market is segmented based on material into non-stick, stainless steel and others. The non-stick segment accounted for the largest share of the global sandwich toaster market with high demand among consumers due to its convenience in cleaning up the device. The non-stick nature prevents the food from sticking to the sandwich toaster helping people with busy schedules to clean products easily in less time.

In December 2023, Butterfly Gandhimathi Appliances Ltd., a leading Indian kitchen appliance manufacturer added a new product to their product offering with the launch of the Matchless Sandwich Maker 750 W. The product is specialized with a powerful 750W motor and has non-stick-coated plates. The multiple heat settings, with cool-touch handles, add value to the product.

Geographical Penetration

High Demand for Easy-to-Grab Sandwiches in Europe

Europe dominated the global sandwich toaster market. Consumers in this region prefer quick and healthy meal options due to their busy schedules. Food products such as sandwiches accounted for the greater demand in this region due to their low preparation time and health factors. According to the Agriculture and Horticulture Development Board, sandwiches accounted for 12% of takeaway spending in the U.K. in 2022.

The Eating Bteer Organization in collaboration with Oxford University's foodDB team, surveyed U.K. Around 430 sandwiches in 14 different food retail and food service outlets in the UK were surveyed in February 2022. They conducted a public poll and found that 94% of people eat sandwiches for lunch. Over a third of people want sandwiches to be healthy.

The high demand for sandwiches is leading to an increase in the use of sandwich toasters that are used to prepare sandwiches in less time without much effort. Sandwich toasters are used as an easy way to warm sandwiches by adding a bit of texture to them. The technological advances taking pace in this region help in producing sandwich toasters with advanced features and smart technologies.

Competitive Landscape

The major global players in the market include Dualit, Hamilton Beach Brands, Inc., De'Longhi Appliances S.r.l., Sunbeam Products, Inc., Spectrum Brands, Inc., Philips Domestic Appliances Holding B.V., West Bend, Glen Dimplex Ireland, Electrolux and Panasonic Malaysia Sdn Bhd.

COVID-19 Impact Analysis

The COVID-19 pandemic had a moderate impact on the global sandwich toaster market. The strict government regulations resulted in the closure of all cafes and restaurants. The closure of such commercial places reduced the sandwich toaster demand in the market. Manufacturers faced challenges due to disrupted distribution channels.

On the other hand, shut down of all food services sectors decreased the availability of freshly grilled or toasted sandwiches from cafes and other services. People showed greater interest in preparing their food due to high-time availability. The convenient and easy-to-use specification of these sandwich toasters raised the market sales for the household sector during lockdown conditions. The launch of products through an e-commerce website positively impacted the market growth.

By Type

• 4-Slice Sandwich Toasters
• 2-Slice Sandwich Toasters
• Other

By Material

• Non-Stick
• Stainless Steel
• Others

By Distribution Channel

• Specialty Stores
• Online Retail
• Other

By Application

• Household
• Commercial

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
• Middle East and Africa

Key Developments

• In December 2023, Butterfly Gandhimathi Appliances Ltd., a leading Indian kitchen appliance manufacturer added a new product to their product offering with the launch of the Matchless Sandwich Maker 750 W. The product is specialized with a powerful 750W motor and has non-stick-coated plates. The multiple heat settings, with cool-touch handles, add value to the product. The indicator lights with compact design highlight the product.
• In December 2023, AFC Sandwich Machine with 650W power was launched under PG Mall, an online shopping platform that is operated by PG Mall Sdn Bhd. This 5 IN 1 Electric Sandwich Maker Waffle Maker has electric time control and is used as a breakfast maker.
• In September 2023, TTK Prestige introduced Innovative Sandwich Makers and Electric Grillers into the market. The new line of innovative sandwich makers is with four variants and an Electric Griller. The non-stick coating facilitates easy cleaning by preventing food from sticking to the grill's surface providing users with a friendly and convenient nature.
• In August 2020, Breville released a new deep-fill toasted sandwich maker that has the deepest fill design, with plates shaped to hold the maximum filling while sealing it in and slicing the sandwich into triangles.

Why Purchase the Report?

• To visualize the global sandwich toaster market segmentation based on type, material, distribution channel, application and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of sandwich toaster market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The global sandwich toaster market report would provide approximately 70 tables, 68 figures and 204 Pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies