Global Moringa Market - 2023-2030

Overview

Global Moringa Market reached US$ 6.17 billion in 2022 and is expected to reach US$ 11.40 billion by 2030, growing with a CAGR of 7.98% during the forecast period 2023-2030.

The global moringa market has witnessed significant growth and transformations over the years, consumers are highly adopting these moringa plants in various forms as all parts of plants such as leaves, seeds, and others are edible and also provide antioxidants, high amounts of potassium, and vitamin C. They also help in reducing the blood sugar and cholesterol levels. Hence, it can help in driving the global moringa market.

Furthermore, as the demand for moringa is rising in various applications, manufacturing companies are launching innovative products in their portfolios, for instance, in October 2023, Baby Dove launched two new product collections, which are Caring by Nature Ultra Gentle Foaming Wash, and Caring by Nature Hypoallergenic Lotion, which is made up of moringa oil. It helps the baby's skin maintain its natural moisture and resilience every day.

The moringa leaf powder segment accounts for the largest share in the global moringa market, as well as the Asia-Pacific region, shows dominance in world share as the government and manufacturing companies in this region are highly focusing on developing the moringa and expanding the export rates to meet the growing consumers demand.

Dynamics

Rising Awareness 0f Nutritional Benefits Associated With Moringa

Consumers are highly adopting moringa-based products such as oil, tea, powder, and othersas they offer various healthful compounds such as vitamin A, vitamin B1, folate, calcium potassium, iron, and zinc. Also, they are rich in antioxidants. The dried leaves are highly adopted as dietary supplements either in powder or capsule forms, and pods/ fruits offer high amounts of vitamin C. Hence, such factors can help in driving the market.

Furthermore, many health organizations also promote healthy substitutes, for instance, the National Institute of Health report of 2021 states that moringa is said to provide 7 times more vitamin C than oranges, 10 times more vitamin A than carrots, 17 times more calcium than milk, 9 times more protein than yogurt, 15 times more potassium than bananas, and 25 times more iron than spinach. Hence, it can help in boosting the market growth.

Product Developments

Moringa is highly adopted in various forms for a wide range of applications such as oil, and powder, as it offers numerous nutritional and medicinal properties, the rising awareness among consumers regarding health benefits helps in increasing the usage of moringa plant and the derivatives in various application, which can help in increasing the market growth.

Furthermore, manufacturing companies are using this moringa in different forms, for instance, in November 2021, Speaking Herbs, a premium beauty care company launched a brand of new moringa oil, all made to be 100% free of any chemicals or toxins. It is a cold-pressed, food-grade, extra virgin carrier or fixed oil. It is rich in bioactive molecules such as alkaloids, glucosinolates, isothiocyanates, and thio-carbamates. It reduces pigmentation and removes tan.

Growing Conditions

Moringa generally thrives in warm tropical and subtropical climates, also, it requires well-drained soil and neutral or acidic pH soil. proper sunlight for optimal growth. such growing conditions can limit the market for limited regions and smaller consumer bases. Hence, growing conditions can hamper the global moringa market.

Segment Analysis

The global moringa market is segmented based on product, distribution channel, application, and region.

Increase in Moringa Leaf Powder in Various Applications

The moringa leaf powder segment accounts for the largest share of the global moringa market, consumers are highly adopting these moringa leaf powders in various applications, as they contain various essential vitamins and anti-inflammatory properties, they can help in supporting heart health and reducing cholesterol levels. Hence, such factors can help in driving the market growth.

Furthermore, as the demand for moringa powder is increasing government also providing some initiatives to expand the export rates and to meet the growing consumer demand, for instance, APEDA, the government of India has been supporting private entities in creating necessary infrastructure. Two tonnes of organic-certified Moringa powder were sent to the United States through air consignment in December 2020. Hence, such initiatives can help in increasing the market growth.

Geographical Penetration

Manufacturing Companies Initiatives

Asia-Pacific has been a dominant force in the global moringa market and has significant growth. Asia-Pacific has long been the largest exporter of the global moringa industry and the trends are evolving significantly, consumers in this region are highly adopting these moringa products as they provide numerous health benefits.

Furthermore, the manufacturing companies in this region are focusing on developing and expanding the export rate of this market, for instance, in December 2020, the Telangana, M/s Medikonda Nutrients company has been supported to start the export activities. The company has 240 hectares of Moringa plantation which includes land owned by the company and contract farming entered under the certified organic status of the produce.

The company plans to export around 40 metric tons of Moringa leaves powder to the USA. The company has set up a Moringa products processing unit in Gongloor Village, Pulkal Mondal Sangareddy district of Telangana. APEDA has been constantly facilitating the budding exporter for enhancing the Moringa exports from India. Hence, such initiatives can help increase the global moringa market.

Competitive Landscape

The major global players in the market include Ancient Greenfields PVT LTD, Earth Expo Company, Grenera Nutrients Private Limited, HNCO Organics Private Limited., Saipro Biotech Private Limited., Unilever., All Moringa, Moringa Connect, The Good Leaf, and Organic India Pvt. Ltd.

COVID-19 Impact Analysis

Rising health consciousness among consumers during the pandemic is expected to drive the demand for moringa as moringa helps boost personal immunity. Globally, there is a growing demand for health products that promote the immune system. Recent studies have shown that a simple concoction made with Amla and Moringa leaves works wonders in boosting immunity. Hence, the COVID-19 pandemic has increased demand for immune-boosting health products, such as moringa.

By Product

• Moringa Seed
• Moringa Tea
• Moringa Oil
• Leaf Powder
• Moringa Fruits/Pods
• Others

By Distribution Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Specialty Stores
• Online Sales
• Others

By Application

• Food
• Pharmaceuticals
• Cosmetics & Personal Care
• Water Purification
• Dietary Supplements
• Others

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
• Middle East and Africa

Key Developments

• In, June 2021 Vasu Healthcare Pvt. Ltd., an Ayurvedic and herbal products manufacturing company, launched a new range of herbal supplements called Vasu Safe Herbs. The product range consists of single-herb vegetarian capsules such as holy basil, moringa, turmeric, and others.
• In December 2020, Kerala entrepreneur Ambika Somasundaran exported her brand of drumstick-based products to UAE, which includes Moringa Products such as Rice Powder, Leaf Powder and Soup Mix, and moringa millet mix and Moringa Capsules are included in the next batch, under the brand name Dry Mix.

Why Purchase the Report?

• To visualize the global moringa market segmentation based on product, distribution channel, application, and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of moringa market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as Excel consisting of key products of all the major players.

The global moringa market report would provide approximately 62 tables, 60 figures and 183 Pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies