Global Nitro Cold Brew Coffee Market - 2023-2030

Overview

Global Nitro Cold Brew Coffee Market reached US$ 52.10 million in 2022 and is expected to reach US$ 243.06 million by 2030, growing with a CAGR of 21.2% during the forecast period 2023-2030.

Coffee is used as a popular non-alcoholic beverage in all regions of the world. According to the International Coffee Organization, world coffee production reached 168.5 million bags in the coffee year 2021-22 and is expected to reach 171.3 million bags in 2022-23. With the changing consumer preference towards diversified coffee varieties, various products are being developed by the manufacturers.

High coffee adoption and increasing demand for innovative coffee products help in the diversification of the coffee market, increasing the nitro cold brew coffee market scope worldwide. The increasing consumer demand for premiumization and willingness to more for the premium range of coffee boosts the market expansion. The high income and increasing power of the consumers of certain regions can also help in the product's popularity.

The continuous technological advances in the field of nitrogen infusion and product packing techniques increase product manufacturing and reach various end-users maintaining the quality of the product. They use different packaging methods such as smart packaging and sustainable packaging attract environmentally concerned consumers.

Dynamics

Increasing Demand for Convenient and Tasty Products Among Consumers

With the increased working population and a high number of people experiencing busy lifestyles, there is a high demand for convenient and ready-to-drink products in the market to deal with the needs and requirements of consumers wanting ease-to-consume products. In addition, increasing consumer focus on taste preference, the demand for nitro cold brew coffee over regular coffee is growing in the market.

The nitrogen infused brings a smooth and creamy texture to the product creating a better experience for the consumer. It is used as a better option due to its reduced acidity and bitterness. The nitro cold brew coffee is used in other applications using it in the preparation of cocktails and other recipes, increasing its market value. The availability of various flavors in the product portfolio including chocolate, vanilla and others attracts various taste preferences users.

Availability of Different Technologies in Introducing Nitrogen to the Product

Manufacturers are adopting the use of technology and advancing their product production through the use of developing new technical techniques to enhance the product flavour and texture, raising the accessibility of the convenience product with low impact on the environment. New and innovative technological applications are used for the easy and smooth processing of product development. The availability and use of such technology are positively helping the market growth.

In October 2023, The Drinkable Company, a cannabis beverage brand that produced high-quality cannabis infused beverages laucnhed Zenith Nitro Cold Brew: Pumpkin Spice, a first-ever limited edition product. The product has the essence of pumpkin and is manufactured with state of art, fast-acting and water-soluble emulsion technology.

In April 2021, High Brew Coffee expanded its RTD and nitro cold brew product line with the launch of the Sweet Cream Nitro Cold Brew variety. The company uses industry-leading widget technology to infuse nitrogen into the nitro products. That technology is useful in releasing more nitrogen into the beverage.

High Production Costs Nitro Cold Brew Coffee

The nitro cold brew coffee production includes additional production costs due to the involvement of the additional product production requirements. Manufacturers utilize the advanced equipment for the infusion of appropriate nitrogen into the product. This nitrogen infusion equipment and the specialising packaging chosen for the product increase the production costs for the manufacturer.

The supply chain requirements needed to maintain the appropriate conditions during supplying the product can also incraese the product price for the end-user. Manufacturers increase the final price of the product to deal with higher production costs, making it costlier for price-sensitive consumers. Further, the lack of consumer awareness regarding the benefits associated with nitro cold brew coffee restricts the market growth.

Segment Analysis

The global nitro cold brew coffee market is segmented based on product, type, category, form, distribution channel and region.

High Demand for the Convenience Products

The global nitro cold brew coffee market is segmented based on type into ready-to-drink and freshly ground coffee. The ready-to-drink segment of the market accounted for the largest share of the global market due to the increasing demand for convenience products. The hectic lifestyle and busy schedules are creating a higher demand for the on to go products globally.

The convenience and easy-to-use nature of the RTD nitro cold brew coffee drive the segment growth. The new product launches in this field boost segment growth. For instance, in February 2020, Starbucks announced the launch new product, RTD Nitro Cold Brew under the North American Coffee Partnership of Starbucks and PepsiCo. The product is available in multiple flavors including black, dark caramel and vanilla sweet cream.

Geographical Penetration

Increasing Demand for Coffee in North America

North American consumers prefer coffee as a widely used beverage daily. According to the National Coffee Association, more than any other beverage, 66% of Americans drink coffee each day as of March 2022. The report evaluated that coffee consumption in U.S. has reached a two-decade high. Additionally, the report shows that 43% of coffee drinkers prefer specialty coffee made with high-quality ingredients.

The high disposable incomes and demand for a premium range of products boost the regional market growth. The nitro cold brew coffee infused with nitrogen helps in enjoying the coffee with less acidity and bitterness with a wide range of flavor options. With the wide technological advancement taking place in terms of nitrogen infusion technology and supply chain maintenance, the market is booming in this region.

The high demand for RTD products in the regional market results in new product developments. The new and innovative product launches in this region to satisfy increasing coffee and spirits-based ready-to-drink offerings positively drive the market in this region. For instance, in July 2020, Kahlua introduced Nitro Cold Brew a coffee cocktail into the market. This product is increasingly adopted by coffee cocktail lovers in the region.

Competitive Landscape

The major global players in the market include RISE Brewing Co., Groundwork Coffee, High Brew Coffee, Bona Fide Nitro Coffee, Stumptown Coffee Roasters, HARD BEANS SP. Z O. O, PepsiCo, Nitro Beverage Co., Coffee Nitro and Woke Cold Brew.

COVID-19 Impact Analysis

The pandemic created a moderate impact on the global nitro cold brew coffee market. Initially, the stages of the pandemic created challenges for the manufacturers in raw material sourcing, resource management and product production and distribution. The lockdown conditions caused the shutdown of multiple manufacturing units and coffee shops negatively impacting the market growth.

The reduced availability of freshly brewed coffee in the market due to the closure of cafes and other stores increased the demand for ready-to-drink coffee products that are convenient to use and easy to store during the pandemic period. The availability of nitro cold brew coffee for consumer use through the e-commerce platform has maintained good product sales for the market.

Russia- Ukraine War Impact

The war between Russia and Ukraine had a massive impact on almost every kind of market, including the global nitro cold brew coffee market. The global demand-supply chain was highly disrupted. Market players and industrial experts faced challenges due to interrupted global trade activities. The requirements for the necessary resource collection and providing customers with the required supply analysis were critical in increasing the price of the market globally.

By Product

• Robusta
• Arabica
• Other

By Type

• Ready to Drink
• Freshly Ground Coffee

By Category

• Traditional
• Decaf

By Form

• Blend
• Concentrate
• Tea Bag
• Other

By Distribution Channel

• Supermarket & Hypermarket
• Convenience Stores
• Specialty Stores
• Others

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
• Middle East and Africa

Key Developments

• In October 2023, The Drinkable Company, a cannabis beverage brand that produced high-quality cannabis-infused beverages launched Zenith Nitro Cold Brew: Pumpkin Spice, a first-ever limited edition product.
• In March 2023, Starbucks announced the introduction of the New Cinnamon Caramel Cream Nitro Cold Brew into the market. The product has the flavors of cinnamon and caramel, highlighting the nitro cold brew.
• In April 2021, Guinness introduced a new product, Guinness Nitro Cold Brew Coffee Beer. The product is the perfect balance of bitter and sweet with a roast coffee flavour with espresso, chocolate and caramel.

Why Purchase the Report?

• To visualize the global nitro cold brew coffee market segmentation based on product, type, category, form, distribution channel and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of nitro cold brew coffee market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The global nitro cold brew coffee market report would provide approximately 78 tables and 72 figures.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies