Global Fresh Meat Packaging Market - 2023-2030

Overview

Global Fresh Meat Packaging Market reached US$ 1.89 billion in 2022 and is expected to reach US$ 2.75 billion by 2030, growing with a CAGR of 4.82% during the forecast period 2023-2030.

The global fresh meat packaging market has witnessed significant growth over the years, and the demand for packed meat is increasing as it provides convenience, also the packaging helps maintain the freshness of the products and protects it from various hurdles. Hence, such factors can help in increasing the market growth.

Furthermore, as the demand for these products is increasing many manufacturing companies are launching innovative products. for instance, in August 2021, GEA launched FoodTray, it is a combination of cardboard trays and plastic film - for packaging marinated meat. The FoodTray is a combined solution, comprising a cardboard tray lined with film, offering the advantages of cardboard and plastic while reducing the quantity of plastic by up to 80 percent. Hence, such products can help in increasing the market growth.

The vacuum thermoformed packaging segment holds the maximum share in global market, similarly the North America region shows a dominance in world share, as the meat consumption and production rate is high in this region, hence, it can help in driving the global fresh meat packaging market.

Dynamics

Rising Need For Increasing Shelf-Life Of The Meat Product

The rising demand for convenient, ready-to-eat foods is raising the need for longer-shelf-life meat products, which significantly increases the demand for fresh meat packaging, as these Advanced packaging and barrier films such as MAP and vacuum technology have made it possible to increase the shelf life of fresh meat products. Also, these packaging innovations enhance the visual appearance of meat products.

Furthermore, manufacturing companies are launching new products to attract larger consumer bases, for instance, in December 2023, Charcuterie producer Volpi Foods launched new packaging with reduced plastic for a line of premium cured meats. The Eco-Pack maintains the shelf life while using a new paper material that is curbside recyclable once separated from its thin liner.

Growing Demand For Flexible Packaging Solutions

The demand for flexible packaging solutions is significantly driving the global fresh meat packaging market. These flexible packaging act as a barrier against light, moisture, and other outside elements. They also help preserve the freshness of the food by sealing in fresh meat, limiting its exposure to air, and delaying oxidation.

Furthermore, manufacturers are highly investing in developing new products to expand their market sizes, for instance, in July 2023, Amcor launched high-performance shrink bags and films for meat and cheese products. Flexibles are a thinner material with a high barrier PBdc-free formulation while maintaining quality, performance, and optical properties. Hence, such products can help in increasing the market growth.

Shifting Preferences Of Consumers Towards Vegan Food Products

The shifting preferences of consumers towards vegan food products can become a restraining factor for the fresh meat packaging market. The demand for conventional fresh meat products could decline as consumers shift towards plant-based diets or reduce back on their meat consumption. This may have a direct impact on the amount of fresh meat that is packaged and, subsequently, reduces the demand for specific packaging solutions.

Segment Analysis

The global fresh meat packaging market is segmented based on material, packaging technology, meat type, packaging, distribution channel, layer, and region.

Increase in Demand for Innovative Packaging Methods such as Vacuum Thermoformed

The vacuum thermoformed packaging method of packaging technology is rising. The demand for these packages is increasing among consumers as they provide protection barriers, preserve the freshness of the products, also enhance the hygiene of the product. Hence, such factors can help in increasing the market growth.

Furthermore, as the demand for these products is increasing, manufacturers are introducing innovative products, for instance, in July 2021, Multivac introduced a new thermoforming packaging machine. The new machine is designed to produce vacuum and modified atmosphere packaging (MAP) for snack products containing protein such as beef jerky, small sausages, and more. Hence, such products can help in increasing the market growth.

Geographical Penetration

High Meat Production in North America

North America demand for fresh meat packaging is driven by high meat production. These meat packages help maintain the freshness and quality of the product for a longer time and also enhance the appearance of the product. Hence, such factors can help in driving the global fresh meat packaging market in this region.

Furthermore, the demand for meat and meat products is high in this region, for instance, according to a U.S. Department of Agriculture report, Total poultry sector sales in 2022 were $76.9 billion, an increase of 67 percent from 2021. Broiler sales increased 60 percent, turkey sales increased 21 percent, and egg sales increased 122 percent. Hence, such high demand for meat can help in increasing the market t for fresh meat packaging.

Competitive Landscape

The major global players in the market include: Berry Global Inc., Amcor plc, Sealed Air, Coveris., Shenzhen Chengxing Packing & Material Co.,Ltd, Reynolds Consumer Products, WINPAK LTD., Sealpac International bv, MULTIVAC., and Faerch A/S.

COVID-19 Impact Analysis:

During the COVID-19 outbreak, active packaging manufacturers have been flooded with a variety of problems that are expected to remain for the short term only. Some of the consequences of the lockdown include disturbances in the supply chain, lack of availability of raw materials used in the manufacturing process, labor shortages, fluctuating costs that could inflate and go beyond the budget for the manufacturing of the finished product, shipping issues, and others.

By Material

• Polyethylene (PE)
• Polypropylene (PP)
• Biaxially-oriented polypropylene (BOPP)
• Ethylene vinyl alcohol (EVOH)
• Polyvinyl chloride (PVC)
• Polyamide (PA)
• Others

By Packaging Technology

• Modified Atmosphere Packaging
• Vacuum Skin Packaging
• Vacuum Thermoformed Packaging
• Others

By Meat Type

• Beef
• Pork
• Poultry
• Sea Food
• Others

By Packaging

• Flexible Plastic
• Rigid Plastic
• Metals
• Others

By Distribution Channel

• Hypermarket/ Supermarkets
• Grocery Stores
• Online Retailing
• Departmental Stores
• Others

By Layer

• Monolayer
• 3-Layer
• 5-Layer
• 7-Layer
• 9-Layer

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
• Middle East and Africa

Key Developments

• In May 2023, Amcor acquired New Zealand-based Moda Systems, which creates state-of-the-art protein packaging machines. Moda designs, assembles, and supports innovative, high-performance modular vacuum packaging solutions for the meat, poultry, and dairy industries. this acquisition will help Amcor to strengthen in flexible films, positioning it to offer end-to-end packaging solutions that encompass primary packaging, equipment, on-site technical service, and parts.
• In October 2021, Chiola, a family-owned Italian company focused on sustainability, has launched more sustainable packaging across their new product range, with 80% less plastic.
• In September 2021, Nandu's company has launched an innovative eco-friendly packaging for all its home delivery orders. As part of its new green packaging, the primary packaging (which is in direct contact with hygienically processed meat) is made of non-plastic virgin food-grade material that is fully recyclable.

Why Purchase the Report?

• To visualize the global fresh meat packaging market segmentation based on material, packaging technology, meat type, packaging, distribution channel, layer and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of Fresh Meat Packaging market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as Excel consisting of key products of all the major players.

The global fresh meat packaging market report would provide approximately 86 tables, 93 figures, and 210 Pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies