Global Barley Flakes Market - 2023-2030

Overview

Global Barley Flakes Market reached US$ 6.81 billion in 2022 and is expected to reach US$ 9.50 billion by 2030, growing with a CAGR of 4.25% during the forecast period 2023-2030.

The global market for barley flakes is growing due to various factors such as health consciousness, dietary trends, and consumer preferences. The increasing consumer popularity for plant-based diets and gluten-free alternatives further helps to boost market growth over the forecast period 2023-2030. Barley flakes have various health benefits such as high fiber content, minerals, vitamins, and antioxidants.

The globally growing population of vegans helps to boost the market growth of the barley flakes market. According to the data given by the World Animal Foundation, around 1-2% of the global population is vegan. Market growth of the vegan food is expected by $31.4 Billion in 2026. As the vegan population increases consumers in the market are looking for healthy options for breakfast which helps to increase the sales of barley flakes.

Dynamics

Increasing Consumers Demand For Ready-To-Eat Food Products

The emerging trend of healthy breakfast and, the rising prevalence of obesity, diabetes, and blood pressure is predicted to drive the barley flakes market. Increasing employment all over the globe and an increasing number of working women changed food preferences. Consumers have less time to cook at home, which propelled the demand for food products such as barley flakes.

According to the World Bank report, in 2021, the global working population was 3.45 billion. The working population is growing at an annual rate of 1.9%. The working population increasingly adopts ready-to-eat food for easy preparation of snacks such as barley flakes. Such consumer trends help to drive the market growth.

The Growing Consumer's Awareness About the Health Benefits of Barley Flakes

Barley flakes are considered to be healthy. It is a rich source of minerals and fibers like manganese, magnesium, and phosphorous. It is low in saturated fat, cholesterol, and calories, which is beneficial to reduce weight loss. Regular consumption of barley flakes helps to reduce the risk of high blood pressure. It also contains essential vitamins and minerals like iron, B vitamins, and selenium.

The growing obesity population helps to increase the demand for barley snacks. According to the data given by the World Health Organization, more than 1 billion people worldwide are obese. There are around 650 million adults, 340 million adolescents, and 39 million children are obese which helps to boost the market growth of the barley flakes market. The high fiber content in the barley flakes helps to reduce the feeling of hunger. It helps to lower cholesterol levels and improve heart health, which is a key concern for health-conscious consumers.

Growing Competition From Other Similar Products

Barley flakes face rapid competition from other popular grains such as oats, corn, and quinoa. Consumers tend to stick with familiar options, which makes it challenging for barley flakes to gain market share. An increase in other similar product launches by major key players helps to boost market growth over the forecast period. For instance, on March 25, 2023, Rajnandini Foods launched corn flakes, choco flakes, oats, and roasted chana in the market.

To overcome competition from other similar products like wheat, pea, and granola flakes manufacturers of barley flakes need to focus on the unique qualities and health benefits of barley, engage in effective marketing and branding, and create innovative product variations that cater to changing consumer preferences.

Segment Analysis

The global barley flakes market is segmented based on type, distribution channel, and region.

Increasing Consumer's Demand For Conventional Barley Flakes

On the basis of type barley market is segmented into conventional, and organic. The conventional barley segment held 36.15 % of the market share in the global barley flakes market. Growing production of conventional barley globally helps to boost segment growth over the forecast period. For instance, according to the estimation by the United States Department of Agriculture World Barley Production in 2023/24 will be 141.77 million metric tons which is around 0.12 million tons.

Europe is the dominating country in the production of conventional barley with the production of 48,650,000 metric tons in Europe. The second largest barley-producing country is Russia accounting for 19,500,000 metric tons of production. As production of the barley increases major key players are producing more barley flakes which helps to boost segment growth over the forecast period 2022-2030.

Geographical Penetration

Asia Pacific is the Dominating Region for the Barley Flakes

Asia Pacific accounted largest market share accounting for 45.12% of the global barley flakes market. The United States and Canada accounted largest market share due to the increase in the consumer demand for healthy snack options in the region. According to the data given by the United States Department of Agriculture (USDA) estimates in 2023-24, Russia's production of barley will be 19,500,000 metric tons accounting for the world's second rank, and Australia will account for 9,700,000 metric tons accounting for the third largest rank in the global production.

Barley has been a part of traditional diets in various Asia Pacific countries like Russia and India for centuries. This cultural significance has led to a strong demand for barley-based products like barley flakes. Increasing consumer health awareness and focus on healthier dietary options like barley flakes helps to boost regional market growth over the forecast period. Barley flakes have a low glycemic index due to this increase in demand for barley flakes from the diabetic population. According to the data given by the National Library of Medicine in 2023, over 60% of the people in Asia Pacific are suffering from diabetes.

Competitive Landscape

The major global players in the market include: Muntons Malted Ingredients, Farmzila Foods Ltd, Sovereign Foods, Brew My Beers., Sunbeam Foods & Spices (Pvt) Ltd, Live Life, Whole Food Earth, Soofer Co., Inc., IDorganics, and Nutsinbulk.

COVID-19 Impact Analysis:

COVID-19 disrupted supply chains worldwide. While barley production itself was relatively unaffected, the processing and distribution of barley flakes encountered challenges. Lockdowns, transportation restrictions, and labor shortages disrupted the supply chain, affecting the availability of barley flakes.

Many food processing facilities, including those handling grains like barley, had to temporarily shut down or reduce their production capacities to adhere to social distancing and safety guidelines. This led to decreased processing and packaging of barley flakes. Transportation disruptions, including delays and increased shipping costs, impacted the distribution of barley flakes. These logistical challenges hindered the timely delivery of products to retailers and consumers.

Russia-Ukraine War Impact Analysis

The war between Russia and Ukraine has the potential to disrupt supply chains in the region, affecting the availability of key ingredients and production processes. Barley production and processing facilities in the affected areas face logistical challenges and supply interruptions. Russia and Ukraine are significant players in the global grain market, including barley production and exports.

Disruptions in their agricultural sectors due to the conflict impact the global supply of barley and related products, potentially leading to price volatility and supply shortages. Geopolitical tensions lead to uncertainty in international trade, with countries implementing trade restrictions and embargoes. These trade disruptions affect the export and import of barley and barley-based products, leading to potential market imbalances.

By Type

• Conventional
• Organic

By Distribution Channel

• Supermarkets and Hypermarkets
• Convenience Stores
• Specialty Stores
• E-Commerce
• Others

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
• Middle East and Africa

Key Developments

• On September 29, 2023, Quaker, India's leading brand in the oat segment expanded its portfolio with ready-to-eat breakfast cereals with the launch of Quaker Oats Muesli in the market. The newly launched product is made from oats, wheat, corn, barley, and rice.
• On November 07, 2023, Beneo launched a grain barley flour with 20% beta-glucans in Chicago. Beta-glucans are soluble dietary fibers that make food thick. Orafti B-Fit is produced in the United States and distributed globally.

Why Purchase the Report?

• To visualize the global barley flakes market segmentation based on type, distribution channel, and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of barley flakes market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The global barley flakes market report would provide approximately 55 tables, 48 figures and 190 pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies