Global Rice Bran Derivatives Market - 2023-2030

Overview:

Global Rice bran derivatives Market reached US$ 6.7 billion in 2022 and is expected to reach US$ 11.2 billion by 2030, growing with a CAGR of 6.7% from 2023 to 2030.

The global rice bran derivatives market has witnessed significant growth and transformations over the years, the demand for rice bran derivatives is increasing in both commercial and poultry industries, and rice bran oil is highly used in versatile cooking as it helps in reducing cholesterol levels in humans. Also, rice bran is used as a feed supplement as it helps in improving digestive health. Hence, such factors help in driving the global rice bran derivatives market.

Furthermore, many manufacturing companies are producing innovative fortified products in order to attract larger consumer bases. For instance, Cargill, Incorporated has produced Gemini cooking oil, which is fortified with Vitamins A, D, and E. It is highly used in versatile cooking. Hence such products can help increase the usage of rice bran derivatives.

The rice bran oil segment accounts for over half of the market share. Similarly, the Asia-Pacific dominates the rice bran derivatives market, capturing the largest market share of over 1/3rd. Australia remains the largest consumer as there are around 17,300 deaths caused due to CHD disease. This can lead to an increase in the adoption rate for rice bran derivatives.

Dynamics:

Increase in Usage of Rice Bran Meal as Feed Supplements

The poultry industries are adopting these rice bran meals in animal feed formulations. For instance, according to Kerry company reports that the U.S. pet supplement market was 695 million US$ in 2021. They are highly being adopted as they provide sufficient amounts of vitamin B, protein and maintain gut health. It helps in improving the overall health of animals. As a result of these factors can demanded for rice bran meal as feed supplements.

Furthermore, many manufacturing companies are producing high-quality innovative products in order to attract larger consumer bases. For instance, Midas Naturals Pvt. Ltd., has produced a Feed supplement (Rice protein meal). It is a vegetarian protein source produced when carbohydrates are separated out to make sweeteners. It is free from harmful sulfur content as well as aflatoxins. It is widely used in cattle, poultry, and aqua feed industries. Hence such products can help in increasing the market.

Growing Health Awareness among the Consumers

The high levels of cholesterol in conventional oils are leading to several adverse effects. For instance, according to the U.S. Department of Health & Human Services report of 2023, in the United States about 695,000 people died from heart disease in 2021, and due to coronary heart disease around 375,476 people died in 2021.

Furthermore, due to such high death rates, consumers are adopting these rice bran derivatives as they help reduce LDL and cholesterol levels. It also helps combat oxidative stress and reduce the risk of chronic diseases, including cancer and heart disease. They are gluten-free, hence it can help in increasing the adoption rate.

Adopting Alternatives

Many governments have imposed some regulations on exports and imports. For instance, in July 2023, the Directorate General of Foreign Trade of India imposed a ban on exports of De-oiled rice bran(DORB) which is highly used in cattle, poultry, and fish feed. This ban led to an increase in the prices of de-oiled rice bran (DORB) have increased sharply to ₹18,000-18,500 a tonne from ₹5,000 per tonne in the last few weeks due to supply tightness.

In addition, consumers are shifting from rice bran derivatives in towards conventional products as they are less expensive. The availability of other cooking oils, such as soyabean oil, canola oil, sunflower oil, avocado oil, and others has also led to a decline in the use of rice bran oil, which may affect the global market for rice bran derivatives.

Segment Analysis:

The global rice bran derivatives market is segmented based on type, distribution channel, End-User, application and region.

Increase in Demand for High-quality Oils

The rice bran oil segment holds the maximum share in the global rice bran derivatives market. Rice bran oil is highly used as a versatile cooking oil as it offers a high smoke point. It also helps in lowering cholesterol levels, it also helps in reducing oxidative stress, and protects cells from damage caused by free radicals. Hence, such factors can help in increasing the adoption rate.

Furthermore, many manufacturing companies are launching high-quality innovative products in order to attract larger consumer bases. For instance, in June 2020, Ghodawat Consumer Products LLP launched STAR Rice Bran Oil. a high-quality edible oil product, It is made by extracting the hard-outer brown layer of rice called chaff (rice husk) and processed at a temperature of 232 °C (450 °F) in a highly modernized and clean manufacturing environment.

Geographical Penetration:

Government Initiatives and Increasing the CHD Disease Rate

Asia-Pacific has been a dominant force in the global rice bran derivatives market. As the survey conducted by health-tech firm, Healthians on September 2022 reveals that six in 10 Indians have abnormal levels of bad cholesterol. As a result of this cholesterol affects to demanded consumers are adopting the rice bran derivatives in their regular diet as they help in decreasing blood cholesterol levels and improving digestive health.

Furthermore, the government in this region has launched some products in order to help larger consumer bases get access. For instance, in June 2021, the government of India launched NAFED a fortified rice bran oil, this initiative will provide easy access to Nafed branded high-quality rice bran oil, which will also give a boost to the indigenous oil manufacturing industry and reduce dependency on imported edible oils. Such an initiative can help in increasing the market in this region.

Additionally, the high cholesterol level has led to several health effects which helps in increasing the adoption of rice bran derivatives as they help lower cholesterol levels. For instance, according to the Australian Institute of Health and Welfare report of 2023, in 2021 in Australia 17,300 deaths were caused by coronary heart disease. Hence, it can led to an increase the market in this region.

Competitive Landscape

The major global players in the market include: Riceland Foods, BCL Industries Limited, Midas Naturals, Agrotech International Limited, RiceBran Technologies, Golden Grain Enterprise Company Limited, Kasisuri Co., Ltd., Cargill, Incorporated, Ghodawat Consumer Ltd. and Ricela Health Foods Ltd.

COVID-19 Impact Analysis:

The pandemic has created unprecedented challenges for industries worldwide, including the rice bran derivatives market. Many countries' governments have imposed lockdowns due to which many manufacturing companies are partially shut down which has led to a decrease in the availability of products in the market.

By Type

• Rice Bran Oil
• Rice Bran Meal
• Rice Bran Wax
• Rice Bran Protein
• Rice bran Fiber
• Others

By Distribution Channel

• Company Stores
• E-Commerce
• Hypermarkets/Supermarkets
• Specialty Stores
• Others

By End-User

• Industrial
• Retail

By Application

• Food & Beverages
• Animal Feed
• Cosmetics & Personal Care
• Biofuel
• Pharmaceuticals & Nutraceuticals
• Others

By Region

• North America
  • U.S.
  • Canada
  • Mexico

• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Rest of Europe

• South America
  • Brazil
  • Argentina
  • Rest of South America

• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific

• Middle East and Africa

Key Developments

• In September 2021, Gemini Edibles & Fats India launched a five-liter jar of Freedom Physically Refined Rice Bran oil. The company has also initiated a new campaign with the message Freedom Rice Bran Oil fights bad cholesterol and increases good cholesterol across social, digital, electronic, and print platforms to inform people about the health benefits of using rice bran oil.
• In February 2023, an FMCG company Mk Agrotech acquired Maharashtra-based premium edible oil brand Riso. With this acquisition, MK Agrotech aims to strengthen Sunpure's presence in the Maharashtra market and achieve a revenue of 120 crore INR in 2023-24 from this region.

Why Purchase the Report?

• To visualize the global rice bran derivatives market segmentation based on type, distribution channel, End-User, application and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of rice bran derivatives market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as Excel consisting of key products of all the major players.

The global rice bran derivatives market report would provide approximately 64 tables, 69 figures and 191 Pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies