Global Flavored Water Market - 2023-2030

Overview:

Global Flavored Water Market reached US$ 15.6 billion in 2022 and is expected to reach US$ 33.9 billion by 2030, growing with a CAGR of 10.2% during the forecast period 2023-2030.

The market for flavoured water is anticipated to expand due to consumers' growing preference for healthy lifestyles. Since clear liquid diets like water, juices, and other beverages are quickly digested and leave no undigested residue in the intestine, people who are attempting to live healthier lifestyles are attempting to incorporate liquid diets into their eating habits.

Water that has been flavoured or fruit-infused provides all the hydration of a cool glass of water and the lively, sweet, and tangy flavours of the selected ingredients. Many people are influenced to drink more water by adding palatable flavours. Thus, flavouring water with additional ingredients can make it more palatable and even add nutrients.

American business magazine Forbes estimates that in 2022, 54% of consumers will be more concerned about the nutritional value of their food and beverage selections than they were in 2010. The respective fact includes 63% of consumers aged 50 and over. Thus, a growing consumer preference for a healthy lifestyle fuels the development of flavoured water.

Dynamics:

Rising Trend of Health and Wellness

The growing consumer awareness of health and wellness is one of the key factors propelling the flavoured water market. Many people are actively looking for healthier beverage options due to growing concerns about obesity, diabetes, and other health issues linked to high sugar consumption. The issue is addressed by flavoured water, which provides a tasty and filling option with little to no added sugar. One of the most significant sub-trends within the larger health and wellness movement is the push for reduced sugar consumption. Because it can deliver a flavorful taste experience without the excessive sugars frequently found in sodas, fruit juices, and other sweetened beverages, flavoured water offers an alluring alternative.

The above fact makes it a desirable option for those wishing to reduce their sugar intake, whether for the purpose of losing weight or improving their general health. Moreover, many consumers reduce their intake of sugar and watch their calorie intake. Flavoured water products are a great option for people who want to enjoy a flavorful beverage without adding extra calories to their diet because they typically contain very few or no calories. This supports efforts to lose weight and the general desire to consume fewer empty calories.

Diverse Flavor Options

The wide range of flavours that are offered is one of the main factors driving the flavoured water market. Contrary to conventional plain water, flavoured water is available in a variety of tantalizing flavours to suit a variety of consumer preferences. Fruit-infused, herbal, botanical, and exotic flavours are some examples of these flavours. Any individual can find something they like due to the wide range of flavours available in the flavoured water market.

In order to keep their product offerings exciting and novel, flavoured water companies frequently add seasonal or trend-driven flavours. For instance, consumers might come across flavours like watermelon or citrus blends during the summer, while during the autumn, companies might introduce apple cinnamon or spiced pear variants. Consumers are kept interested and motivated to try new products due to this seasonal rotation.

Some flavoured water brands let customers design unique flavour combinations. They might provide flavour enhancers or concentrates that people can add to their water to customize the flavour to their preferences. Customers who enjoy experimenting with flavours will find this aspect of personalization to be especially appealing.

Usage of Additives and Artificial Sweeteners in Flavored Water

To mimic the flavour of fruits or other natural ingredients, some flavoured water products use artificial flavorings. These synthetic chemicals that mimic the flavour of natural to create the artificial flavours. Even though regulatory agencies generally recognize them as safe, some consumers favor products that are more wholesome alternative.

Some flavoured water products use artificial sweeteners like aspartame, sucralose, or saccharin to add sweetness without adding calories. Despite being FDA-approved and providing a sugar-free alternative, these sweeteners have generated debate and raised health-related issues. Due to alleged health risks or an aftertaste, some consumers prefer to avoid artificial sweeteners.

Similarly, to increase the shelf life of some flavoured water products, artificial preservatives may also be used. These preservatives are included to stop spoilage and preserve product freshness. Examples include potassium sorbate and sodium benzoate. Certain consumers prefer products without these additives, even though they are thought to be safe when used within legal restrictions.

Segment Analysis:

The global flavored water market is segmented based on type, flavor, packaging, distribution channel, application, and region.

Increase in Demand for Flavored Bubbly and Fizzy Hydration Products

A growing number of people prefer the sparkling varieties because of their flavour, fizz, and health advantages. Several companies, including Nestle Pure Life, offer a variety of fruit-flavored products with no calories or sweeteners. The market's leading companies are introducing new products to meet the shifting needs of consumers who care about their health. For instance, PepsiCo introduced Bubly, a sparkling water with no sugar, in Australia in May 2023.

In its history of doing business in Australia, the company has never introduced a beverage other than one of its main brands. With the May 2023 U.S. release of Topo Chico Sabores, a line of premium sparkling waters made with real fruit juice and herbal extracts, Topo Chico expanded its market beyond the mineral water category. Additionally, over the past few years, a rise in the quantity of bottled water commercial advertisements has significantly increased brand recognition.

Geographical Penetration:

High Demand from Consumers in North America

The primary driver of the market in North America is the growing consumer preference for healthy alternatives to soft drinks. Consumers are being persuaded to drink flavored water due to advantages like increased intake, improved digestion, and improved bone and heart health.

Due to the presence of established brands and new entrants vying for market share, the North American market is extremely competitive. Major companies have been the dominant forces in the region, including Topo Chico, LaCroix, San Pellegrino, and Dasani Sparkling. Additionally, it is anticipated that the simple availability of this product across distribution channels will accelerate the growth of this market.

COVID-19 Impact Analysis:

Due to rising health concerns during the COVID-19 pandemic, the market experienced rapid growth. Because lockdowns and restrictions prevented many people from eating out or drinking on the go, many turned to flavored water as a practical and healthy alternative for their at-home hydration needs.

As a result, flavoured water sales increased in grocery stores and online marketplaces. Customers searching for flavoured water products increasingly used e-commerce sites, which resulted in a significant increase in online sales for both well-known brands and up-and-coming competitors. E-commerce promoted the expansion of subscription services for flavoured water.

Russia-Ukraine War Impact Analysis:

The supply chain for the ingredients and materials used in flavoured water production could be hampered by war. Manufacturers may experience shortages or higher costs if important suppliers are situated in the affected areas or depend on transportation routes that pass through the conflict zone.

If flavored water manufacturing facilities are situated in Ukraine or Russia, they might experience operational difficulties like labor shortages, infrastructure damage, or transportation problems that would reduce production and distribution. Trade limitations or sanctions that have an impact on global trade can result from geopolitical tensions. Trade barriers may exist for flavoured water brands who export to or import from Russia or Ukraine, which could have an impact on their market presence.

By Type

• Still
• Sparkling

By Flavor

• Lemon
• Watermelon
• Orange
• Strawberry
• Others

By Packaging

• Bottle
• Can
• Box
• Pouch
• Others

By Distribution Channel

• Supermarkets and Hypermarkets
• Convenience Stores
• E-Commerce
• Others

By Application

• Beverage
• Brewery
• Health and Wellness
• Others

By Region

• North America
  • U.S.
  • Canada
  • Mexico

• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Rest of Europe

• South America
  • Brazil
  • Argentina
  • Rest of South America

• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific

• Middle East and Africa

Key Developments

• On February 15, 2023, Centr Enhanced, a sparkling water with a combination of nootropic and adaptogenic ingredients, was introduced by Kyowa Hakko U.S.A., Inc., a producer of fermented amino acids & branded ingredients, in collaboration with CENTR Brands Corp. The product makes the claims that it will lessen stress, improve mood, and increase energy and focus.
• On January 19, 2023, Flow Vitamin-Infused Water has been launched by Flow Beverage Corp. in Canada. Vitamin-Infused Flow Water is an excellent source of zinc and has 120% of the daily recommended value of vitamin C. It is made with organically certified ingredients and contains no sugar, calories, or preservatives.
• On June 14, 2022, Albertsons Companies' Soleil Sparkling Water brand collaborated with Library Collective to relaunch its carbonated waters with eye-catching new packaging designs and internet-focused Gen-Z culture.

Competitive Landscape

The major global players in the market include: Nestle, PepsiCo, Inc. Talking Rain, The Coca-Cola Company, Hint, Inc., National Beverage Corp., Spindrift, KeurigDr Pepper, Inc., Sanpellegrino S.P.A., and Saratoga Spring Water Company.

Why Purchase the Report?

• To visualize the global flavored water market segmentation based on type, flavor, packaging, distribution channel, application, and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of flavored water market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The global flavored water market report would provide approximately 77 tables, 82 figures and 186 Pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies