Global Enterprise Video Content Management Market - 2023-2030

Overview

Global Enterprise Video Content Management Market reached US$ 13.2 billion in 2022 and is expected to reach US$ 29.6 billion by 2030, growing with a CAGR of 10.2% during the forecast period 2023-2030.

The growth of remote work and virtual collaboration has led to a significant increase in video communication within enterprises and this includes video conferencing, webinars, training videos and internal communications. As more organizations rely on video, the need for effective video content management becomes crucial. Enterprises are producing vast amounts of video content for various purposes, including marketing, training, knowledge sharing and customer support.

Many organizations are using video-based training and e-learning platforms to upskill their employees. Enterprise video content management systems can help organize training videos, track learner progress and ensure compliance with training requirements. Videos have become a primary medium for marketing and engaging with customers. Enterprise video content management systems platforms provide tools to manage marketing videos, track performance metrics and analyze customer engagement.

North America is the dominant region in the global enterprise video content management market with 1/3rd of the market. Businesses prioritize employee training and development. Enterprise video content management systems play a crucial role in delivering training content through video, making it an essential tool for talent development in the region. Enterprise video content management systems platforms facilitate remote collaboration, training and communication, making them indispensable for businesses operating in the region.

Dynamics

Growing Demand for Online Video Content

The rise of remote work and virtual collaboration has increased the need for video content to facilitate communication, training and knowledge sharing among employees and teams. Enterprise video content management platforms enable organizations to create, store and share video content securely. Video has become a powerful tool for marketing and sales efforts. Enterprise video content management platforms help businesses create and distribute marketing videos, product demos and sales presentations to engage customers and prospects.

For instance, on 16 March 2023, StoryStream, an AI-powered visual commerce platform, has introduced its Live Video Shopping solution following successful pilot projects with various brands. The platform allows online retailers to integrate Live Video Shopping experiences into their eCommerce sites, enabling customers to interact with hosts in real-time and make purchases directly from the video stream and ultimately increasing engagement and sales.

Rising Adoption of 5G Technology

5G offers exponentially faster data speeds compared to previous generations of cellular networks and this high-speed connectivity enables seamless streaming and downloading of high-definition video content, making it ideal for enterprise video content management platforms that rely on delivering video content to users. 5G networks provide ultra-low latency, reducing the delay between sending and receiving data, this is critical for real-time video streaming, live broadcasts and interactive video conferencing within enterprise video content management solutions.

According to the times of India, enhanced browsing experiences with quicker downloads will contribute to the already rapid growth of video content consumption. Viewers will have smoother streaming experiences and rapid access to HD video content. The implications of 5G technology is expected to reduce dependence on traditional cable and satellite TV services, encouraging more users to more to OTT (Over-The-Top) and connected TV platforms and this transition will result in a broader audience for video content.

Technology Advancement

Advancements in video compression, streaming protocols and codecs have led to higher video quality, reduced bandwidth requirements and enhanced user experiences. Higher-resolution videos and support for 4K and even 8K content have become common in enterprise video content management platforms. Enterprise video content management platforms have adapted to the mobile-first era, providing responsive and user-friendly mobile apps and this accessibility allows users to view and contribute to video content from smartphones and tablets.

For instance, on 4 September 2023, Zoom introduced a feature called "Notes" that enables users to create, share and edit text documents during video calls and this feature allows for the real-time collaboration of meeting participants on a shared document directly within the Zoom platform. Users can create notes, build agendas and share them with meeting attendees before or during a meeting.

Bandwidth Consumption and Copyright Issue

Streaming high-quality video content that consumes major bandwidth leads to strain organization's network infrastructure especially if there are concurrent users accessing video content. Storing video content, with high definition and 4k videos is expensive. The organization needs to allocate sufficient storage capacity that increases the operational costs and these factors hinder the growth of the market.

Organizations must navigate copyright and licensing issues when using third-party video content. Ensuring that they have the appropriate rights to use and share video content is essential to avoid legal complications. Encouraging users to engage with video content and adopt enterprise video content management platforms can be a challenge. Organizations may need to invest in training and user-friendly interfaces to promote adoption.

Segment Analysis

The global enterprise video content management market is segmented based component, deployment mode, application, end-user and region.

Adoption of Enterprise Platform

Enterprise communication is expected to be the dominant segment with about 1/3rd of the market during the forecast period. Video has become a preferred medium for communication and learning. Enterprises are leveraging video for training, marketing, internal communication and more and this increased demand for video content drives the adoption of enterprise video content management platforms.

Enterprise video content management platforms that integrate seamlessly with other enterprise tools such as content management systems, learning management systems and video conferencing platforms offer enhanced convenience and efficiency.

According to Microsoft Azure, EnterpriseTube Premium is an enterprise-focused video content management system that offers live and on-demand video streaming capabilities. It prioritizes robust security and compliance measures, ensuring safe content management and this platform delivers video content seamlessly across various devices and bandwidth conditions, providing a responsive, multilingual and customizable user interface reminiscent of YouTube.

Geographical Penetration

Adoption of Digital Strategies and Cloudflare Infrastructure in Asia-Pacific

Asia-Pacific is the fastest growing region in the global enterprise video content management market covering less than 1/4th of the market. Many countries in the region are undergoing rapid digital transformation. Enterprises are embracing digital technologies and video content has become a critical component of their digital strategies. Enterprise video content management solutions support this transformation by enabling efficient video content creation, management and distribution.

For instance, on 22 June 2023, Cloudflare is a web infrastructure and security company with a mission to provide secure, fast and reliable web services for everyone. Initially, they offered free and fixed-rate pricing for websites, ensuring affordability for most users, given that websites. Cloudflare prohibited the streaming of video content using their bandwidth.

Competitive Landscape

The major global players in the market include: IBM, Microsoft, Vimeo, Sonic Foundry, Kollective, Haivision, Dalet Digital Media Systems, Vbrick, JW Players and BigCommand.

COVID-19 Impact Analysis

For organizations transitioning to remote work environments, there was a surge in demand for video content management solutions to facilitate communication, collaboration and training among remote teams. Enterprise video content management platforms became essential tools for hosting virtual meetings, webinars and on-demand training videos. The pandemic boosted digital transformation initiatives across industries.

Companies sought to digitize their operations, which included adopting enterprise video content management solutions to manage and distribute video content and this shift was not limited to internal communication but extended to customer engagement and marketing. As physical events were canceled or restricted, many organizations turned to virtual events and conferences. Enterprise video content management platforms played a crucial role in hosting these virtual events, allowing businesses to reach their audiences online through live streaming and on-demand content.

With in-person training sessions no longer feasible, businesses relied on enterprise video content management solutions to deliver training and development programs to their employees and these platforms enabled the creation of e-learning modules and the organization of virtual training sessions. To ensure that essential information was accessible to all employees' organizations increasingly adopted closed captioning and subtitling features in enterprise video content management solutions, making video content more inclusive.

AI Impact

AI-powered speech recognition technology can automatically transcribe spoken content in videos and this transcription can then be used to generate captions, making video content accessible to a broader audience and enhancing searchability. AI algorithms can analyze video content and automatically generate metadata and tags and this makes it easier to categorize, search for and organize video assets within the enterprise video content management system.

AI-driven recommendation engines can analyze user behavior and preferences to suggest relevant video content and this enhances user engagement and encourages users to explore more video resources. AI can generate video summaries or highlights, making it easier for users to get an overview of lengthy videos without watching the entire content and this is particularly useful for training and educational videos.

For instance, on 15 August 2023, GoDaddy is introduced "Instant Video," an AI-powered feature within the GoDaddy Studio app aimed at helping small business owners become confident content creators for digital marketing and social commerce and this feature is designed to meet the growing need for video-based marketing without additional costs. GoDaddy Studio offers resources for creating branded content, including thousands of templates.

Russia- Ukraine War Impact

The conflict may disrupt the supply chains of enterprise video content management hardware and software components. Many technology companies have manufacturing facilities or suppliers in the region and disruptions could lead to delays in product availability and increased costs. Data centers hosting enterprise video content management services in the region may face security and operational challenges due to the conflict and this could result in service interruptions, data loss or compromised security, affecting the availability and reliability of enterprise video content management platforms.

Organizations affected by the conflict or those with operations in the region may have an increased need for video communication and content management tools, this could lead to higher demand for enterprise video content management services to facilitate communication among dispersed teams and stakeholders. The conflict may raise concerns about the security of video content, especially if sensitive or confidential information needs to be shared among organizations operating in or related to the affected region.

By Component

• Platform
• Services

By Deployment Mode

• Cloud
• On-Premises

By Application

• Education and Learning
• Enterprise Communication
• Marketing and Client Engagement
• Recruitment and Training
• Virtual Events

By End-User

• BFSI
• IT and Telecom
• Healthcare and Life Sciences
• Education
• Media and Entertainment
• Retail and Ecommerce
• Others

By Region

• North America
  • U.S.
  • Canada
  • Mexico

• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Rest of Europe

• South America
  • Brazil
  • Argentina
  • Rest of South America

• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific

• Middle East and Africa

Key Developments

• On 8 June 2023, Amazon is reportedly planning to introduce short commercial breaks on its Prime Video streaming service, allowing advertisers to reach viewers. While Amazon has not officially confirmed this move, industry insiders suggest that Prime subscribers may have the option to pay extra for an ad-free viewing experience.
• On 2 August 2023, YouTube Shorts introduced six new features to enhance content creation on the platform and these features aim to empower creators with more capabilities and encourage innovative content production, these new features open up possibilities for brands to connect with their audience in new and engaging ways, potentially improving their return on investment.
• On 21 March 2023, Adobe introduced Adobe Express for Enterprise, an enhanced version of its cloud-based design platform, aimed at making content creation more accessible for those without professional design skills. Adobe Express for Enterprise is designed to facilitate collaboration within organizations and comes with new generative AI tools that enable users to quickly create designs and word art suitable for commercial applications.

Why Purchase the Report?

• To visualize the global enterprise video content management market segmentation based on component, deployment mode, application, end-user and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of enterprise video content management market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The global enterprise video content management market report would provide approximately 69 tables, 71 figures and 186 Pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies