Global Rice Milk Market - 2023-2030

Market Overview

Rice Milk Market reached US$ 750.3 million in 2022 and is expected to reach US$ 1,223.2 million by 2030 growing with a CAGR of 6.3% during the forecast period 2023-2030.

The growing prevalence of lactose intolerance and milk allergies is fueling the global rice milk market demand. Many people are unable to consume dairy products due to lactose intolerance and milk allergies. Rice milk provides a suitable alternative that is free from lactose found in dairy milk, catering to the needs of this consumer segment and driving market growth.

The rise in vegan and vegetarian lifestyles is bolstering the demand for rice milk. As more individuals adopt plant-based diets for various reasons, including ethical, environmental, and health concerns, the demand for dairy alternatives is surging. Rice milk, with its vegan-friendly profile, is emerging as a popular choice in the market, providing growth opportunities for manufacturers in the global rice milk market.

Market Dynamics

The Growing Popularity of Non-Dairy Food Alternatives Drives the Market Growth

The rise in health consciousness among consumers is driving the demand for non-dairy alternatives like rice milk. Consumers are seeking healthier options, rice milk, particularly when fortified with vitamins and minerals, can offer nutritional benefits and be a suitable replacement for dairy milk. The market is capitalizing on this trend by offering rice milk with added nutritional value, further driving its adoption.

Rice milk, being a non-dairy and vegan-friendly alternative, perfectly caters to these consumer needs. The market for rice milk is thriving as consumers actively seek out non-dairy food options, which further drives the global rice milk market.

The Increasing Prevalence of Lactose Intolerance and Dairy Allergies Drives Market Growth

Lactose intolerance is a common digestive disorder caused by the body's inability to fully digest lactose, the sugar found in milk and dairy products. As individuals with lactose intolerance seek dairy alternatives, rice milk emerges as a suitable option. Rice milk is making itself an appealing choice for consumers who are experiencing digestive discomfort or symptoms after consuming lactose-containing products. The increasing number of individuals diagnosed with lactose intolerance drives the demand for the global rice milk market.

The prevalence of dairy allergies is contributing to the market growth of rice milk. When the immune system reacts to proteins present in milk, leading to allergic reactions. Rice milk is a non-dairy alternative, provides a safe option for individuals with dairy allergies, propelling its adoption in the global rice milk market.

Higher Prices of Rice Milk Hamper the Market Growth

Rice milk requires additional steps such as soaking, grinding, and straining rice to extract the milk. These processing steps can increase production costs, impacting the final retail price of rice milk. In comparison, some other non-dairy alternatives, such as soy milk and almond milk, have more streamlined production processes and lower production costs, resulting in relatively lower prices for these products.

The higher prices of rice milk can present challenges in terms of consumer affordability and willingness to pay. Price-conscious consumers opt for lower-priced non-dairy alternatives that provide similar functionalities and nutritional benefits. The pricing difference can influence consumer purchasing decisions, potentially restraining the market growth of rice milk.

COVID-19 Impact Analysis

Consumer behaviors and priorities have shifted during the pandemic, negatively affecting the rice milk market. With the focus on health and hygiene, consumers have become more concerned about the safety of packaged products, leading to a decline in demand for certain packaged food and beverage items, including rice milk. This change in consumer perception and preference has hindered market growth.

However, the market initially experienced a surge in demand during the early stages of the pandemic. As consumers stockpiled essential food items, including non-dairy milk alternatives, there was an increase in the market demand for rice milk. Consumers sought long-lasting and shelf-stable products, leading to a boost in sales.

Artificial Intelligence Impact Analysis

Artificial intelligence (AI) is transforming the customer experience and engagement in the rice milk market. Chatbots and virtual assistants powered by AI are being utilized to provide personalized recommendations, address customer queries, and deliver seamless customer service. These AI-driven solutions enhance the customer journey, improve response times, and foster stronger customer relationships. Additionally, AI algorithms enable businesses to analyze customer feedback and sentiment, allowing them to adapt their product offerings, marketing strategies, and branding to better align with consumer preferences.

AI technologies are also driving innovation in product development within the rice milk market. Machine learning algorithms can analyze vast databases of ingredients, formulations, and consumer feedback to identify patterns and optimize the creation of new rice milk products. AI-powered algorithms can aid in the formulation of new flavors, textures, and nutritional profiles, catering to specific consumer demands and preferences. This promotes product innovation and differentiation, helping businesses stay competitive and meet the diverse needs of consumers in the market.

Segment Analysis

The global rice milk market is segmented based on nature, form, distribution channel, and region.

Increasing Demand for Natural and Healthy Organic Rice Milk

The organic segment is emerged as the leading segment in the global rice milk market, capturing the highest market share and demonstrating strong consumer preference for organic rice milk products. The increasing demand for organic food and beverages worldwide is contributing to the dominance of the organic segment in the rice milk market. Organic rice milk, being free from synthetic pesticides is aligning with the growing consumer preference for clean, natural, and sustainable food options. This increased awareness and concern for personal health and the environment are propelling the market demand for the organic rice milk segment.

Consumers often associate organic certification with higher quality, nutritional value, and superior product standards. The rigorous organic farming and processing standards ensure that organic rice milk is produced using natural, sustainable methods, which resonates with health-conscious consumers. The absence of harmful chemicals and additives in organic rice milk enhances its appeal and positions it as a healthier alternative to conventional rice milk. This perception is driving consumer preference and is propelling the organic segment to the forefront of the market.

Geographical Analysis

Increasing Population and Consumption of Rice Milk in Asia Pacific

Rice is deeply ingrained in the culinary traditions of many Asian countries, serving as a staple food in their diets. The cultural affinity for rice extends to rice-based products such as rice milk, which naturally find widespread acceptance and demand in the region. This cultural preference and familiarity with rice are playing a crucial role in positioning Asia as the dominant market for rice milk.

The Asia Pacific region boasts a substantial population, representing a significant consumer base. The sheer size of the population contributes to the overall demand for rice milk, shaping the market dynamics. As disposable incomes rise and urbanization progresses across Asia, consumers are increasingly seeking healthier and more diverse food options. This is leading to a growing demand for non-dairy alternatives like rice milk, propelling the market growth in the region.

Competitive Landscape

The global rice milk market players include Stremicks Heritage FoodsTM, LLC, Essona Organics, Inc., Nutra Organics, Danone, The Hain Celestial Group, Inc., Campbell Soup Company, Nature's Choice, PANOS brands, VitaRice Australia Products Pty Ltd., and Pureharvest Pty Ltd.

Why Purchase the Report?

• To visualize the global rice milk market segmentation based on nature, form, distribution channel, and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of the rice milk market level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The global rice milk market report would provide approximately 61 tables, 56 figures, and 117 Pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies