Global Energy Drinks Market - 2023-2030

Market Overview

The Global Energy Drinks Market reached US$ 91,348 million in 2022 and is projected to witness lucrative growth by reaching up to US$ 166,590 million by 2030. The market is growing at a CAGR of 7.8% during the forecast period (2023-2030).

Consumers often turn to energy drinks for a quick and convenient way to boost their energy levels and enhance mental alertness. These beverages typically contain ingredients such as caffeine, taurine, B-vitamins, guarana extract, and ginseng extract, which work together to provide the desired effects and drives the energy drinks market size. Upon consumption, the caffeine stimulates the central nervous system, promoting wakefulness and reducing fatigue. Taurine and B-vitamins help support energy metabolism and neurological function. Guarana extract, known for its high caffeine content, contributes to the overall energizing effect. Ginseng extract is believed to enhance physical and mental performance. Combined, these ingredients create a synergistic effect that supports mental alertness and temporarily increases energy levels which drives the energy drinks market revenue.

Market Dynamics

Consumers Increasingly Prefer Low-Sugar or Sugar-Free Beverages in Energy Drinks.

The demand for low-sugar or sugar-free options in energy drinks is on the rise as consumers prioritize healthier choices. Increasingly, individuals are seeking energy drinks that provide a boost of vitality without the excessive sugar content. This shift in consumer preference reflects a growing awareness of the potential health risks associated with high sugar intake and a desire to make more informed and conscious decisions about their beverage choices. As a result, the market has seen an emergence of energy drink options that offer reduced or no added sugars, providing consumers with alternatives that align with their health and wellness goals. For instance, on May 27, 2022, The Australian soft drinks company, Nexba, launched sugar-free energy drinks with added vitamins and prebiotics.

The High Caffeine Content Limits the Consumption of Energy Drinks

Consumption of energy drinks is often restricted due to their high caffeine content, which serves as a limiting factor. The significant levels of caffeine in these beverages can have stimulating effects on the central nervous system, promoting wakefulness and alertness. However, excessive caffeine intake can lead to adverse effects such as increased heart rate, restlessness, nervousness, and difficulty sleeping. As a result, individuals are advised to moderate their consumption of energy drinks and be mindful of their personal caffeine tolerance to avoid potential health risks.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Artificial Intelligence Analysis

Artificial intelligence (AI) analysis on energy drinks can provide valuable insights into consumer preferences, market trends, and product formulations. AI algorithms can analyze large volumes of data, including customer reviews, social media discussions, and sales data, to identify patterns and extract meaningful information. This analysis can help companies understand consumer sentiment, identify emerging trends, optimize product formulations, and make data-driven decisions to meet the evolving demands of the energy drink market. Additionally, AI can assist in predicting consumer preferences, optimizing marketing strategies, and identifying new opportunities for innovation in the energy drinks industry.

Segment Analysis

The global energy drinks market is segmented based on type, ingredients, packaging, distribution channel, and region.

Hypertonic Segment Accounts Sizable Share in the Global Energy Drinks Market

Hypertonic energy drinks typically contain a range of nutritional values per serving, which can vary depending on the brand and specific formulation. For instance, on average, a serving size of these beverages (usually around 8 to 16 fluid ounces) may provide approximately 20-40 grams of carbohydrates and 15-30 grams of sugars. In terms of calories, hypertonic energy drinks can range from 80 to 150 calories per serving. These drinks also tend to contain electrolytes such as sodium (100-200 milligrams), potassium (50-100 milligrams), and magnesium (10-30 milligrams), which help support hydration and muscle function.

Additionally, caffeine is often included in these beverages to enhance alertness and performance, with amounts typically ranging from 50 to 100 milligrams per serving. It's important to keep in mind that specific nutritional values can vary among different brands and formulations, so it is recommended to refer to the product packaging for precise and up-to-date information on the nutritional content of each hypertonic energy drink.

Geographical Analysis

Asia-Pacific Holds the Largest Share in the Global Energy Drinks Market

By region, the global energy drinks market is segmented into North America, South America, Europe, Asia-Pacific, Middle-east and Africa.

The energy drinks market in the Asia Pacific region has experienced notable growth in recent years. This growth can be attributed to factors such as the region's large and youthful population, increasing disposable income, and changing consumer lifestyles. Energy drinks have gained popularity among the younger demographic who seek beverages that provide an instant energy boost and enhanced mental alertness. Local and international brands have capitalized on this trend by offering a wide range of flavors and formulations tailored to the preferences of Asian consumers. For instance, on February 12, 2022, Red Bull India launched new Red Edition with a refreshing taste of Watermelon. Red Bull Red Edition offers a refreshing twist on the classic Red Bull Energy Drink, providing a delightful flavor experience.

Competitive Landscape

The major global players include: Arizona Beverage Company, PepsiCo, Coca-cola, Dr. Pepper Snapple Group, Extreme Drinks Co, Living Essentials, Monster Beverage Corporation, Mountain Fuel Co, National Beverage Corp and Otsuka Holdings.

Why Purchase the Report?

• To visualize the global energy drinks market segmentation based on type, ingredients, packaging, distribution channel, and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of Energy drinks market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The global energy drinks market report would provide approximately 77 tables, 80 figures and 195 Pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies