Global Breakfast Cereals Market - 2023-2030

Market Overview

The Global Breakfast Cereals Market US$ 101.2 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 175.1 billion by 2030. The market is growing at a CAGR of 7.1% during the forecast period 2023-2030.

There is a growing emphasis on health and wellness among consumers, leading to increased demand for healthier breakfast cereal options. Consumers are looking for cereals that are fortified with vitamins, minerals, and fiber, as well as those that are low in sugar and made with whole grains. Manufacturers are responding to this trend by introducing healthier variants and marketing them as nutritious breakfast options.

With the rise in gluten sensitivities and celiac disease, there is a growing demand for gluten-free breakfast cereal options. Gluten-free cereals are made without ingredients containing gluten, such as wheat, barley, and rye. Manufacturers are developing gluten-free versions of popular cereals using alternative grains like rice, corn, quinoa, and millet to cater to this consumer segment.

Market Dynamics

Growing Demand for Healthy and Nutritious Food is Driving the Market Growth of the Breakfast Cereal Market

There is an increasing awareness among consumers about the importance of maintaining a healthy lifestyle and making better dietary choices. Breakfast cereals, especially those fortified with vitamins, minerals, and fiber, are perceived as a convenient and nutritious choice. For instance, 100% of the daily value of iron is present in 1 cup (40 grams) of fortified cereal, which has 40 mg of iron in it. More than half of the daily requirement for protein is met by cereals, which also include 6-12% of lysine-deficient protein.

Breakfast cereals often offer a range of essential nutrients, including carbohydrates, fiber, protein, vitamins, and minerals. Consumers are drawn to cereals that provide a balanced nutritional profile, helping them meet their daily dietary requirements. With busy schedules, many individuals view breakfast cereals as a convenient way to obtain a quick and wholesome meal.

Growing Influence of Western Eating Habits is Driving the Market Growth Of Breakfast Cereals Market

As globalization continues to expand, Western eating habits and food trends have permeated various regions and cultures. The spread of Western lifestyles, including breakfast preferences, has led to an increased demand for Western-style breakfast options, such as breakfast cereals, in many parts of the world.

Western-style breakfast cereals offer convenience and time efficiency, which align with modern lifestyles. As more individuals face busy schedules and time constraints, they seek quick and easy breakfast solutions. Ready-to-eat cereals fit this need, requiring minimal preparation and providing a convenient and hassle-free breakfast option.

Increased Health Concerns Regarding Sugar and Additives in Cereals can Hamper the Growth

There is increasing awareness among consumers about the detrimental health effects of excessive sugar consumption, such as obesity, diabetes, and cardiovascular diseases. Breakfast cereals, particularly those targeted at children, have often been criticized for their high sugar content. Consumers are advised by nutritionists to avoid cereals with more than 10 grams of sugar per serving. However, the average box of cereal normally contains 19.8 grams of sugar for every 100 grams of cereal (one serving).

Consumers are becoming more concerned about the ingredients and additives used in their food. The clean label movement emphasizes transparency and the use of natural, recognizable ingredients. Some breakfast cereals contain artificial colors, flavors, and preservatives, which may not align with the preferences of health-conscious consumers. Manufacturers that fail to address these concerns may face challenges in attracting and retaining customers.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it to pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis

The global breakfast cereals market is segmented based on product type, source, flavor, distribution channel, and region.

Convenience and Variety of Ready-to-Eat Cereals Leads to the Segment Growth

Based on product type, the breakfast cereals market is divided into hot cereals and ready-to-eat cereals.

In 2022, Ready-to-eat cereals have gained a significant market share in the cereal industry due it's convenience, variety, and taste. Ready-to-eat cereals offer unmatched convenience to consumers. They are pre-cooked and require no additional cooking or preparation, making them a quick and easy breakfast option. This convenience resonates well with busy lifestyles and time-constrained individuals who are looking for a hassle-free meal solution. In December 2022, Quaker expands its Portfolio with Ready-To-Eat Breakfast Cereals and introduced Quaker Oats Muesli.

With the fast-paced nature of modern life, consumers often prioritize efficiency in their morning routines. Ready-to-eat cereals eliminate the need for cooking or extensive preparation, allowing consumers to have a nutritious breakfast without spending much time in the kitchen. This time-saving aspect has contributed to the popularity of RTE cereals.

Geographical Analysis

Growing Consumption of Cereals by Large-size Population in the Asia-Pacific Region

In 2022, the Asia Pacific region had a significant share of the breakfast cereal market. With a growing middle class and increasing disposable incomes, the demand for convenient and ready-to-eat breakfast options has risen significantly in that region. As awareness about health and nutrition continues to increase in Asia Pacific, consumers are seeking healthier breakfast alternatives. Ready-to-eat cereals, especially those fortified with vitamins, minerals, and fiber, are often perceived as a convenient and nutritious option, aligning with changing dietary preferences.

According to The World Bank, in 2021, China produced 633,846,950 metric tons of cereals. The influence of Western cultures and the globalization of food trends have played a significant role in the popularity of breakfast cereals in the region. Western-style breakfasts, including cereal consumption, have gained traction, particularly among urban populations and younger demographics.

Competitive Landscape

The major global players in the market include: Nestle S.A., The Kellogg Company, General Mills, Inc., Clif Bar & Company, PepsiCo, Inc., Bagrrys India Limited, Freeland Foods, The Quaker Oats Company, Bob's Red Mill, Post-Consumer Brands

Why Purchase the Report?

• To visualize the global breakfast cereals market segmentation based on product type, source, flavor, distribution channel, and region understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of breakfast cereal market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The Global Breakfast Cereals Market Report Would Provide Approximately 69 Tables, 69 Figures and 102 Page.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies