Global Bone Broth Market - 2023-2030

Market Overview

The Global Bone Broth Market reached US$ 1.7 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 2.8 billion by 2030. The market is growing at a CAGR of 6.5% during the forecast period 2023-2030.

Consumers are becoming more health-conscious and seeking natural, nutrient-dense food options. Bone broth is perceived as a nutritious beverage due to its high protein content, collagen, and other beneficial compounds. Functional foods that offer health benefits beyond basic nutrition are gaining popularity. Bone broth is often touted for its potential benefits such as joint health, gut health, and immune support, aligning with the demand for functional foods.

There is a rising interest in traditional food preparation methods and natural ingredients. Bone broth, with its roots in traditional cooking and the use of simple, natural ingredients, appeals to consumers looking for authentic and minimally processed products. The popularity of the paleo and keto diets, which emphasize whole foods and low carbohydrate intake, has also contributed to the increased interest in bone broth. Bone broth is often considered compatible with these diets due to its nutrient density and low carbohydrate content.

Market Dynamics

Increasing Health Awareness is Driving the Bone Broth Market Growth

Bone broth is often regarded as a nutritious and natural food. It is made by simmering animal bones and connective tissues, which release valuable nutrients like collagen, protein, minerals (such as calcium and magnesium), and amino acids. With rising health consciousness, consumers are seeking out foods that offer these nutritional benefits, and bone broth fits the bill.

Bone broth is associated with several potential health benefits. It is rich in collagen, which may support joint health, skin elasticity, and overall connective tissue health. The amino acids and minerals in bone broth can also promote gut health, aid digestion, and support the immune system. As consumers become more aware of these benefits, they are incorporating bone broth into their diets, thereby driving market growth.

Ability of Bone Broth to Help with Weight Management is Driving the Bone Broth Market Growth

Bone broth is rich in protein, which is known to promote satiety and reduce appetite. According to the World Obesity Atlas 2022, which was released by the World Obesity Federation, 1 billion people worldwide, including 1 in 5 women and 1 in 7 men, would be obese by 2030. When consumed as part of a balanced diet, the protein in bone broth can help control cravings and prevent overeating, ultimately supporting weight management goals. Compared to many other traditional broths or soups, bone broth tends to be relatively low in calories.

The amino acids and gelatin found in bone broth can help heal and seal the gut lining, which may be beneficial for individuals with digestive issues. A healthy gut is crucial for proper nutrient absorption and metabolism, which can impact weight management. By improving gut health, bone broth indirectly supports weight management efforts.

The Negative Health Impacts of Consuming an Unregulated Amount of Bone Broth Can Hamper the Bone Broth Market Growth

Consuming an unregulated amount of bone broth may have some negative health impacts. Bone broth can be a significant source of minerals like calcium, magnesium, and phosphorus. While these minerals are essential for the body, consuming excessive amounts of bone broth or other sources can lead to imbalances. High levels of certain minerals can interfere with the absorption of other nutrients and may contribute to health issues such as kidney stones or mineral imbalances.

Bone broth, especially if it is not homemade and lacks portion control, can be high in sodium. Excess sodium intake can contribute to hypertension (high blood pressure) and increase the risk of cardiovascular problems. People with specific health conditions, such as kidney disease or hypertension, may need to limit their sodium intake and should be cautious when consuming bone broth.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis

The global bone broth market is segmented based on nature, source, application, and region.

Rich Flavor and High Protein of Beef Drives the Segment Growth

Depending upon the source, the bone broth market is divided into chicken, beef, fish, and others.

In 2022, the beef segment had the highest share in the bone broth market. Beef bone broth, with its rich flavor and numerous health benefits, is gaining popularity among consumers worldwide. The rising awareness of the health benefits associated with beef bone broth is expected to drive the growth of the beef segment. Beef bone broth is known for its high protein content, essential amino acids, and collagen, which promote joint health, digestion, and skin health.

Manufacturers are investing in product innovation to attract consumers and expand their market share. The introduction of new flavors, such as spiced beef bone broth or herb-infused variants, is likely to drive the growth of the beef segment. For instance, on May 25, 2023, Nutra Organics, a renowned health food brand, expanded its offerings with the introduction of a new line of Beef Bone Broth concentrates. This latest addition complements their existing range of powdered Beef, Chicken, and Veggie Bone Broths.

Geographical Analysis

Product Launch of Bone Broth Products in North America Region

There is a North America, including the United States and Canada, has seen a significant rise in the popularity of bone broth in recent years. Bone broth has gained traction among health-conscious consumers in North America due to its perceived nutritional benefits. Increasing awareness of the potential advantages of bone broth, such as its protein content, collagen content, and potential support for joint health and digestion, has contributed to its growing demand in the region.

Manufacturers are playing a vital role in ensuring the availability, quality, and safety of bone broth products in the market. On July 21, 2021, Kettle & Fire launched a regenerative bone broth range in the US. The new line comes in beef and chicken varieties and is made with only organic ingredients and no artificial ingredients, preservatives, or flavors. To stand out in a competitive market, bone broth manufacturers focus on product differentiation. They may offer unique flavors or variations of bone broth, such as organic, grass-fed, or low-sodium options. Some manufacturers also target specific dietary preferences, such as paleo or keto-friendly bone broth.

Competitive Landscape

The major global players include: Bare Bones Broth Co, LonoLife, Bonafide Provisions, Erie Bone Broth, Kettle & Fire, Inc, Left Coast Performance, Pacific Foods of Oregon LLC, Nutraholics, Ancient Brands LLC., Del Monte Foods Inc.

Why Purchase the Report?

• To visualize the global bone broth market segmentation based on nature, source, application, and distribution channel understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous bone broth market-level data points all for segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The Global Bone Broth Market Report Would Provide Approximately 69 Tables, 67 Figures, And 200 pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies