Global Personal Care Shower and Bath Market - 2023-2030

Market Overview

The Global Personal Care Shower and Bath Market reached US$ 85.7 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 131.5 billion by 2030. The market is growing at a CAGR of 5.5% during the forecast period 2023-2030.

Personal care products for showers and baths present diverse options that enhance the bathing experience. They encompass shower gels, body washes, bar soaps, bath salts, bath oils, and shower and bath accessories, catering to individual preferences and ensuring a soothing and rejuvenating experience.

Alongside creating a luxurious ambiance with fragrances and scents, these products also incorporate moisturizing agents that effectively nourish and hydrate the skin.

This comprehensive range of offerings is projected to drive substantial sales and contribute to the growth of the Global Personal Care Shower and Bath Market. Additionally, the market's expansion is bolstered by the increasing demand for long-lasting scent products and the growing acceptance of glossy repair shampoo products, which effectively address dandruff issues.

Market Dynamics

Increased Adoption in Hospitality Facilities to Boost the Market.

The expanding adoption of personal care products in commercial settings, particularly in the hospitality sector encompassing resorts and lodging facilities, is expected to contribute to the market's growth. For instance, on November 22, 2022, L'Oreal has teamed up with Hotel Shilla and Anchor Equity Partnered and launched a newly created luxury beauty brand via a joint venture named Loshian.

The newly launched brand, Shihyo, derives its name from its key ingredient, ShiHyo24, a unique blend of 24 herbal ingredients sourced from local Korean farmers and harvested at the peak of each season. Shihyo offers a distinctive formulation, infused with fermented rice and ginseng water.

The Inclusion of Toxic Ingredients in Personal Care Products is Hampering the Market Growth.

Several studies and reports have highlighted the negative impact of toxic ingredients on personal care products and their effect on market growth. For instance, a survey conducted by a leading consumer advocacy organization revealed that over 60% of consumers actively avoid products containing harmful chemicals in 2022. Additionally, regulatory agencies and organizations such as the Environmental Working Group (EWG) have raised concerns about the presence of toxic ingredients like parabens, phthalates, and formaldehyde in personal care products, citing potential health risks.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Artificial Intelligence Analysis

Artificial intelligence analysis can provide valuable insights into the personal care products for showers and baths market. By leveraging AI technologies such as natural language processing and machine learning algorithms, it becomes possible to analyze vast amounts of data, including consumer preferences, market trends, and product reviews.

This analysis can help identify patterns, understand consumer sentiments, and predict future market trends. AI can be utilized to analyze customer feedback and reviews to gain insights into product performance, identify areas for improvement, and develop targeted marketing strategies.

AI can uncover emerging trends and preferences in personal care products for showers and baths by analyzing social media posts, online forums, and customer surveys. Furthermore, AI-powered recommendation systems can provide personalized product recommendations based on individual preferences, previous purchases, and user behavior. This helps improve the customer experience by offering tailored suggestions and enhancing product discovery.

Segment Analysis

The Global Personal Pare Shower and Bath Market is segmented based on product type, form, end-user, distribution channel and region.

Solid Segment Accounts Sizable Share in the Global Personal Care Shower and Bath Market

The solid segment offers diverse products like bars, salts, bath bombs, and petals. Children are increasingly captivated by creatively shaped reliable bathing products featuring colorful cartoon characters. Moreover, artisan and handmade soap slabs have gained significant popularity among consumers.

Additionally, the convenience of compact options like Shiseido's small-sized Bath Tablets has garnered attention, particularly for travel purposes. Consequently, the solid segment will wield substantial influence and dominate the bath and shower products market in the forecast period.

For instance, on May 4, 2022, Mono Skincare launched Makeup Meltaway Skin Care Tablets. When dissolved in water, a solitary tablet containing alpha-glucan oligosaccharide for reinforcing the skin's barrier, moisturizing inulin, and fragrant elements like mandarin and Litsea cubeba produces an entire bottle's worth of the product.

Geographical Analysis

Asia Pacific Holds the Largest Share of the Global Personal Care Shower and Bath Market

The Global Personal Care Shower and Bath market is segmented by region into North America, South America, Europe, Asia-Pacific, Middle-east and Africa.

The Asia Pacific region plays a significant role in the personal care shower and bath market. With a growing population and increasing disposable income, consumers in countries like China, India, Japan, and South Korea drive the demand for personal care products.

The region's increasing urbanization, changing lifestyles, and growing awareness of personal hygiene and grooming practices have led to a rise in adopting personal care shower and bath products. Additionally, the presence of renowned personal care brands and the availability of a wide range of products have contributed to the market's popularity in Asia Pacific.

Manufacturers are focusing on product innovation, offering unique formulations, fragrances, and packaging to cater to the diverse preferences of consumers in the region. For instance, on January 15, 2021, St. Botanica launched a premium all-new haircare range - GO Range under St. Botanica. The GO Range is formulated with powerful naturally-derived ingredients, carefully blended with essential botanical extracts.

Competitive Landscape

The major global players include: Unilever plc, Procter & Gamble, Reckitt Benckiser Group plc, Amway, L'Oreal S.A., The Face Shop, 3Lab Inc., GOJO Industries, Inc., Shiseido, and Lion Corporation.

Why Purchase the Report?

• To visualize the Global Personal Care Shower and Bath Market segmentation based on product type, form, end-user, distribution channel, and region and understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of personal care shower and bath market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as Excel consisting of key products of all the major players.

The Global Personal Care Shower and Bath Market Report Would Provide Approximately 53 Tables, 46 Figures And 195 pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies