Global Enhanced Water Market - 2023-2030

Market Overview

The Global Enhanced Water Market size reached US$ 5.3 billion in 2022 and is expected to reach US$ 9.6 billion by 2030 and is expected to grow with a CAGR of 7.8% during the forecast period 2023-2030. The enhanced water market is experiencing robust growth, driven by the increasing demand for functional and healthier beverage options.

Consumers are actively seeking out enhanced water products that offer a range of benefits to cater to their specific needs and preferences. Functional water, flavored water, and electrolyte water are gaining popularity as they provide hydration along with additional functionalities such as replenishing electrolytes and delivering refreshing flavors. Alkaline water and mineral water are sought after for their potential health benefits and unique mineral content. Vitamin-infused water appeals to those looking for an added nutritional boost, while fitness water caters to individuals engaged in physical activities.

The growing awareness of the importance of hydration has fueled the demand for enhanced water as a preferred choice for maintaining optimal hydration levels. With the market offering a wide variety of options to enhance hydration and cater to diverse consumer preferences, the enhanced water market is poised for further growth.

Market Dynamics

The Growing Awareness Regarding the Adverse Effects of Dehydration on Health.

The enhanced water market is witnessing a significant growth driven by the increasing awareness of the detrimental effects of dehydration on health. As people become more conscious of the importance of adequate hydration, they are actively seeking out enhanced water as a solution to maintain optimal hydration levels. The detrimental effects of dehydration on health, such as reduced energy levels, impaired cognitive function, and compromised physical performance, have garnered attention among consumers. This awareness has led to a growing demand for enhanced water products that offer improved hydration with additional benefits.

For instance, on June 25, 2021, Voss Water launched three enhanced waters designed to support active lifestyles. Dehydration can lead to various health issues, such as fatigue, headaches, impaired cognitive function, and even more severe complications in some cases. The increasing awareness of the adverse effects of dehydration has created a shift in consumer preferences, with more people actively seeking out enhanced water as a healthier alternative to sugary drinks or plain water.

The Increasing Demand for Healthier and Cleaner Energy Drinks.

The increasing consumer preference for healthier and cleaner energy drinks is fueling the growth of the enhanced water market. As people look for alternatives to traditional energy drinks that are high in sugar and artificial additives, they are gravitating towards enhanced water as a healthier and more natural option. Enhanced water products offer the dual benefits of hydration and additional functional ingredients, such as vitamins, minerals, and antioxidants, making them a refreshing and nourishing choice.

The emphasis on health and wellness is driving the demand for enhanced water, as consumers recognize the potential of these beverages to provide a cleaner and more beneficial energy boost. This trend is expected to continue propelling the expansion of the enhanced water market as more individuals prioritize their well-being and actively seek out healthier alternatives to traditional energy drinks.

The Presence of Alternatives Products Hampering the Market Expansion.

The expansion of the enhanced water market is being hindered by the presence of alternative products. While enhanced water offers unique benefits and features, there are other beverage options available in the market that serve similar purposes. Energy drinks, sports drinks, flavored waters, and other functional beverages compete with enhanced water for consumer attention and preferences.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Artificial Intelligence Analysis

Artificial intelligence (AI) analysis is revolutionizing the enhanced water market. By harnessing AI technologies, companies gain valuable insights into consumer preferences and market dynamics. AI-powered analytics platforms process vast amounts of data from diverse sources to detect patterns, understand consumer sentiments, and forecast market trends.

AI analysis enables companies to tailor marketing strategies and product development based on consumer behavior. By analyzing data from social media, customer reviews, and market research reports, businesses can identify target demographics and create personalized campaigns. AI algorithms also assist in formulating enhanced water products by analyzing ingredient combinations, nutritional data, and sensory preferences.

Moreover, AI-driven supply chain management and demand forecasting systems optimize inventory management and distribution. By analyzing historical data and external factors, AI accurately predicts demand fluctuations, ensuring optimal stock levels and timely delivery.

Segment Analysis

The global enhanced water market is segmented based on product, distribution channel, and region.

In the Global Market of Enhanced Water, the Plain Segment Holds a Significant Market Share

Water serves as the foundation for the enhanced water market, providing a baseline for comparison and a familiar choice for consumers who prefer a more simple and natural form of hydration. While the enhanced water market encompasses a wide range of products with added ingredients and functionalities, the segment of plain water remains an important option for individuals who prioritize the purity and simplicity of their hydration choice. For instance, on July 20, 2022, Booster Water launched a range of Alkaline Ionised plain water.

Geographical Analysis

North America Region Held the Largest Share in Enhanced Water Market.

North America region accounted for the largest revenue share of more than 45.5% in 2022. North America stands out as a rapidly growing region in the enhanced water market, driven by the increasing consumer demand for healthier beverage options. With a strong focus on health and wellness, North American consumers are becoming more aware of the importance of hydration and are actively seeking out enhanced water products to meet their needs.

The region benefits from a well-established infrastructure for beverage production and distribution, allowing for easy accessibility to a wide range of enhanced water options. Additionally, the presence of prominent beverage companies and a competitive market landscape fosters innovation, leading to the introduction of new flavors, formulations, and packaging formats. For instance, on September 18, 2021, Glucose Health, Inc. launched a new product GLUCODOWN enhanced water. It stands out as the first non-dairy beverage enriched with a specific type of soluble fiber that has demonstrated clinical efficacy in maintaining stable blood sugar levels.

Competitive Landscape

The major global players in the market include: ax water, BiPro USA, CORE Nutrition LLC, GREEN-GO LLC, H2rOse, JUST WATER, Karma Culture LLC, lalpina, Liquid Death Mountain Water, and Montane Sparkling Spring Water.

Why Purchase the Report?

• To visualize the global enhanced water market segmentation based on product, distribution channel, and region as well as understand key commercial assets and players.
• Identify commercial opportunities in the market by analyzing trends and co-development.
• Excel data sheet with numerous data points of Enhanced Water market-level with all segments.
• The PDF report consists of cogently put-together market analysis after exhaustive qualitative interviews and in-depth market study.
• Product mapping is available as Excel consists of key products of all the major market players.

The global enhanced water market report would provide approximately 61 tables, 58 figures and 190 Pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies