Global Zero-Proof Cocktails Market - 2023-2030

Market Overview

The Global Zero-Proof Cocktails Market US$ 812.5 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 314.6 billion by 2030. The market is growing at a CAGR of 6.2% during the forecast period (2023-2030).

Mixologists and beverage enthusiasts are experimenting with a wide range of ingredients, including fruits, herbs, spices, botanicals, and non-alcoholic spirits, to create complex and flavorful concoctions. This trend caters to consumers seeking novel taste experiences in their zero-proof cocktails.

Infusing non-alcoholic bases, such as juices, syrups, or teas, with herbs, fruits, spices, or botanicals is a popular mixology technique. This process imparts flavors and aromas to the base ingredients, creating complex and multi-dimensional profiles for zero-proof cocktails. Muddling involves gently pressing herbs, fruits, or other ingredients in the bottom of a glass to release their flavors. It is commonly used to extract essential oils and enhance the taste of ingredients like mint, berries, or citrus in zero-proof cocktails.

Market Dynamics

Growing Beverage Industry Support is Anticipated to Drive the Growth of Zero-Proof Cocktails Market

The beverage industry, including manufacturers, distributors, and retailers, is increasingly recognizing the demand for zero-proof cocktails. This has led to collaborations between traditional beverage companies and emerging zero-proof cocktail brands. Through partnerships and investments, these collaborations support the development, production, and distribution of non-alcoholic alternatives, thereby expanding the market.

Bars and restaurants play a crucial role in driving the adoption and popularity of zero-proof cocktails. Many establishments are incorporating non-alcoholic beverage options into their menus to cater to a broader consumer base. This industry support increases the visibility and availability of zero-proof cocktails, encouraging consumer acceptance and contributing to market growth.

The Rise in Untapped Consumer Segments is Expected to Fuel the Zero-Proof Cocktails Market

The rise in health consciousness has led to an increased demand for healthier beverage options. Consumers who prioritize their well-being and seek alternatives to alcoholic drinks present an untapped segment for the zero-proof cocktail market. This segment includes individuals looking to reduce their alcohol intake, maintain a balanced lifestyle, or support specific dietary preferences or restrictions.

Designated drivers and non-drinkers represent another untapped consumer segment for zero-proof cocktails. According to Statista, by 2027, 21% of spending and 9% of volume consumption in the non-alcoholic drinks market will be attributable to out-of-home consumption (e.g., in bars and restaurants). Zero-proof cocktails provide them with appealing options that mimic the flavors, complexity, and enjoyment of traditional cocktails, offering a more inclusive experience.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it to pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis

The global zero-proof cocktails market is segmented based on type, application, and region.

By Application, the Restaurant Segment is Estimated to Fuel the Demand for Zero-Proof Cocktails

Restaurants, particularly those with a focus on culinary innovation and experiential dining, often offer a wide range of beverage options to complement their food menu. By including zero-proof cocktails on their drink menus, restaurants cater to diverse consumer preferences and provide non-alcoholic alternatives to traditional cocktails, wine, and beer. Restaurants are popular venues for social gatherings, celebrations, and special occasions. When people dine out, they seek a complete dining experience, which includes a selection of beverages. By offering zero-proof cocktails, restaurants provide a holistic experience for customers who prefer non-alcoholic options without compromising on taste, presentation, or enjoyment.

Geographical Analysis

Asia Pacific is the Fastest-Growing Market in the Zero-Proof Cocktails Industry

In recent years, there has been a noticeable shift in consumer preferences in the Asia Pacific region towards healthier and low-alcohol beverage options. With rising health consciousness and an increasing focus on well-being, consumers are seeking alternatives to traditional alcoholic drinks. This trend has created a favorable environment for the growth of the zero-proof cocktail market in the region. According to Statista, the average volume per person in the non-alcoholic drinks market is expected to amount to 78.66L in 2023. This context provides a receptive market for zero-proof cocktails, as consumers are already open to non-alcoholic options and are familiar with flavor profiles that align with their preferences.

Competitive Landscape

The major global players in the zero-proof cocktails market are: Red Bull GmbH, PepsiCo, Inc., The Coca-Cola Company, Danone S.A., Starbucks Corporation, Nestle S.A., Parle Agro, Suntory Beverage & Food Limited, Keurig Dr. Pepper Inc., and Unilever.

Why Purchase the Report?

• To visualize the global zero-proof cocktails market segmentation based on type and application understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of zero-proof cocktails market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as Excel consisting of key products of all the major players.

The global zero-proof cocktails market report would provide approximately 53 tables, 47 figures, and 200 pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies